How to Monetize a Blog

how to monetize a blogIn the first two parts of this series on blogging, I discussed how to get started blogging and 9 ways to get your blog to stand out, and now, part three is about how to go pro as a blogger and build a business.  This blog post is all about how to monetize a blog.

Author, Michael Hyatt is chairman of Thomas Nelson Publishing by day and the publisher of the one of the nation’s top leadership blogs, by night. His blog attracts more than 300K visitors a month, and he admitted that 90% of his time these days is spent blogging and speaking to promote his personal brand.  In June, Hyatt released, Platform: Get Noticed In a Noisy World, which debuted on the New York Times Bestseller List. He says it is a practitioner’s guide to blogging and social media marketing. (It’s a great book, which I put on SmallBizLady’s Summer Reading List 2012)

Hyatt started blogging in 2004, and to his surprise was able to make a living at it. He admits he was no overnight success, “It wasn’t until 2008 that my traffic took off.”  In 2010, Hyatt took his blog up to posting 5 days week, and each week, one of his posts is the transcription of 30-minute podcast, which he also distributes through i-tunes. He has one of the top downloaded podcasts on i-tunes in the business category, too.

Hyatt makes a pretty good living off of his blog, clearing at least $35,000 a month. He outlined his five revenue streams: banner ads, affiliate links of products he loves and uses, in fact he’s the biggest affiliate reseller of Brent Kelly’s Evernote Essentials e-book.  He sells two e-books of his own on how to get a book deal, and he attracts his biggest revenue from speaking – about 50 dates a year that come as the result of his blog content – and he also sells his new book.

One of the ways that I make revenue is to blog for corporate clients who need expert content for their business websites. Depending on the client, I charge a flat fee per article or per word for original content, podcasts and or videos.

If you’re blogging, it’s a whole lot easier to get a book deal or self-publish successfully, too. Rick Calvert, CEO and co-founder of the BlogWorld Conference says, “Blogging has not eliminated the need for literary agents, publishers or book stores, but it has made them much less important and shifted the balance of power”.

Other forms of blog revenue come from brands connecting with bloggers, joining blog networks, or allowing content syndication. However, it appears you’d better be a heavy social media user to monetize a blog.  According to IZEA 2012 State of Social Media Sponsorships, 28% of social media influencers report spending over 160 hours per month using social media – the equivalent of a full time job with 69% report tweeting multiple times per day.

IZEA, Federated Media and BlogHer run blog networks that will filter sponsorship opportunities for bloggers who are in their networks. Ted Murphy, President of the Orlando, Florida based IZEA, LLC, which sources sponsorship deals for the 740,000 online publishers in his network, says social media sponsorships are on the rise for bloggers who have an integrated social media presence. “We have over 50K client advertisers and PR firms are paying with cash and product.”

If you are an authoritative blogger, there are syndication firms who do licensing deals for content, for information databases and mobile apps, too. If you blog about top companies, celebrities, current events, industry trends or give specific advice, you could earn a 30% royalty on the sale of your content according to Aura Sajaritchan Novenbre of Newstex, LLC. Some bloggers earn from a couple hundred dollars a month up to several thousand dollars a month in income from developing quality content.

The future of blogging looks bright, but in order to turn it into a real business, the key is to own your niche content area and leverage your influence across social media as well.

Do you have any unique ways you are generating money from blogging?

For more tips on how start or grow your small business subscribe to Melinda Emerson’s blog

Melinda F. Emerson, known to many as SmallBizLady is America’s #1 small business experts. As CEO of Quintessence Multimedia, Melinda educates entrepreneurs and Fortune 500 companies on subjects including small business start-up, business development and social media marketing to fulfill her mission to end small business failure. She writes a weekly column on social media for The New York Times. Forbes Magazine named her #1 woman for entrepreneurs to follow on Twitter. She hosts #SmallBizChat Wednesdays on Twitter 8-9pm ET for emerging entrepreneurs. She also publishes a resource blog Melinda is also the bestselling author of Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works


    • Melinda Emerson says

      Thank you for your comment. Glad your enjoyed this series on blogging for business.

      Melinda F. Emerson

    • Melinda Emerson says

      Thank you for your comment. I developed this blog series just for my fans. Glad your enjoyed this series on blogging for business.

      Melinda F. Emerson

  1. says

    Affiliate marketing is such a great way for new bloggers and site owners to start generating revenue immediately. I’ve had good luck with networks like Share-A-Sale, Commission Junction, etc., but I also really like individual companies’ affiliate programs. You can find links for virtually any industry. Thanks, Melinda!

  2. says

    Great info about some unique ways to monetize your blog. In these times, many people are searching for a way to take control of their future. Blogging can help a person become self reliant. It is becoming more and more obvious we cannot rely on our government to provide opportunities.

  3. says

    WONDERFUL! You know, when you’re navigating the social space for the first time, there’s so much to learn and so many tools available for use, it’s hard to figure out where to start. And once you get started, then what?? Melinda, this helps.

  4. williams edube says

    am new here, i have a growing interest blogging and at the same time making some money and i believe this post will help me a great deal to start. thanks

  5. says

    Aw, this was a really good post. Finding the time and actual effort to generate a really good article… but what can I say… I procrastinate a whole lot and
    never seem to get anything done.

  6. says

    I do not know if it’s just me or if everybody else encountering problems with your blog. It looks like some of the text in your posts are running off the screen. Can somebody else please provide feedback and let me know if this is happening to them as well? This might be a problem with my web browser because I’ve had this happen
    before. Appreciate it

  7. says

    Thank you, I’ve just been searching for info about this subject for ages and yours is the greatest I have discovered till now. However, what concerning the conclusion? Are you sure about the source?

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