Do You Need Help With Your Content Marketing?

For those of you who have been following this blog for a long time, you know I rarely highlight a single book in a post, but I am making an exception this time, because I feel so strongly about the power of content marketing. It has been my secret to success over the last six years, and I am focusing on this topic heavy this year on my blog. To that end, I wanted to highlight a new book by my buddy Matt Mansfield, The Beginner’s Guide to Content Marketing for Small Businesses. I read a lot of … [Read more...]

5 Ways to Get Corporate Sponsorship for Your Small Business

5 Ways to Get Corporate Sponsorship for Your Small Business

Every small business needs revenue, and while many companies rely on sales of products or services as the main income source, there are other ways to raise funds. Corporate sponsorship is a mutual business proposition that offers something in exchange for a financial commitment from a corporation. These relationships have been growing throughout the years. In fact, companies spent $18 billion on sponsorships in 2013 alone. So how can your small business tap into this market? Let’s look at five … [Read more...]

How To Keep Your Small Business Relevant and Top of Mind

SmallBizChat on Twitter

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @DeborahShane.  Deborah Shane is a branding strategist, social media consultant, featured writer and speaker.  Author of two books, her new book #trusthewhy Fundamentals, Value and Humor Get You Through Anything, is a blog to book collection of 56 articles about, careers, social media, … [Read more...]