Direct mail has been the chosen marketing technique for millions of companies across the globe for several decades. With businesses over using email, direct mail offers a means of clear communication with a target audience that can help your business stand out. Direct mail campaigns can also be cost effective, especially if you know your […]
Is it Time to Update Your Visual Brand?
Every fall, I have a few traditions. I update my business plan, conduct a two–day strategic planning session with my team, develop my sales targets and revenue goals for the next year, and I do a photo shoot to update my visual brand. Now you might wonder why hiring a photographer is on my must-do […]
How to Save Time and Money In Your Small Business
Time is the most valuable thing you can give anyone especially for entrepreneurs. Last week, I spoke with Sage CEO Stephen Kelly, about how to help entrepreneurs save time and money, because time is money in business, Right? Here’s a link to our Youtube chat. New research commissioned by Sage shows that entrepreneurs worldwide put […]
How to See Beyond the Vision Board in 2016
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with with Asa Leveaux (@MrLeveaux),Chief Strategy & Revenue Officer Leveaux Group, Inc. Asa is fiercely committed to guiding entrepreneurs to achieve result-based […]
How to Achieve Great Things in Your Small Business
Not long ago, I was watching a golf tournament on television and saw something I had never really noticed before. The leader of the tournament had just hit a beautiful 330-yard drive down the middle of the fairway, and he was preparing to hit his approach shot to the green. As he stood there, discussing […]
10 Things to Do in Your Business Before 2016
It’s December, and often that means people start mentally shutting down, waiting on Christmas to get here. But you’re an entrepreneur, and there’s no such thing as taking time off! Use December as your planning month. Jump on this right now so that you can set the course for what’s going to happen in your […]
How to Develop a Simple Strategic Plan for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Laura Posey, @dancingelephant. Laura brings much passion to her work as Chief Instigator of Dancing Elephants Achievement Group. She is a “firecracker” […]
It’s Giving Tuesday, and I’m Giving Back to You!
Today is #GivingTuesday, a global day of giving. It’s the annual tradition of giving to your favorite charities or causes that you care about. After all your holiday shopping supporting your fellow small businesses on Small Business Saturday, local charities are hoping you have a few coins left to show them some love too. I have […]
How to Write a Business Plan Part IV
This is the final post in my four-part series on how to write a business plan. We have walked through Part I: How to develop a Business Model, Part II: Your Marketing Plan and Part III: Operations and Cash Flow Projections. Part IV will focus on developing your executive summary and is the last step […]
Who is On #SmallBizChat December 2015
#SmallBizChat is a weekly conversation where small business owners can get answers to their questions. The focus of #SmallBizChat is to end small business failure by helping participants succeed as your own boss. Join me live every Wednesday, 8PM EST for #SmallBizChat on Twitter. Here’s how: follow @SmallBizChat on Twitter and click here for directions on how to join […]
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