Interviewing for new staff is something that some enjoy but other business owners really loathe this process. Whilst it excites some employers to grill potential new hires and imagine how they can drive the company forward, others see it as nothing more than a necessary evil that takes up too much of their time. If […]
Beginners Guide to Google AdWords
If, despite your best efforts to remain competitive with your SEO, you’re still finding it challenging to hit the top of search results, it’s time for a different approach. Investing even a modest amount in Google AdWords pay-per-click ads is a wonderful way to reach your audience faster and target exactly who you want to […]
How to Leverage Blogtalkradio for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Tosi Ufodike,@Dare2Aspire. Tosi is the CEO of HairYum™, a vegan haircare company for naturals, the creator of Dare 2 Aspire […]
4 Ways to Avoid Financial Challenges in a Small Business
The most critical component of every small business is their finances. It informs every business decision and is crucial for business survival. Keeping finances in order not only saves a lot of time, but it will reduce stress and help you evaluate new business opportunities more clearly for your business. Timely bookkeeping can save businesses […]
8 Tips for Selling Products on Instagram
Your website is no longer your only channel for selling products. Social media sites — particularly Instagram — have turned into very cool sales tools, if you know how to leverage them. Here are seven tips to maximize your selling ability on Instagram. Tip 1: Leverage the Hashtag Hashtags are huge on Instagram, so […]
How to be a Successful Part-time Entrepreneur
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Patrick J. McGinnis, @pjmcginnis. Patrick is a venture capitalist and private equity investor who founded Dirigo Advisors, after a decade on Wall […]
Time Management for Home-Based Businesses
I constantly hear that I am “living the dream” because I work from home. However, the dream can easily become something of a nightmare if you don’t understand time management. Working from home clearly has major advantages, but it is not for everyone. It takes discipline and serious time management skills to make it work. […]
Making It as a Mompreneur
As a mompreneur trying to manage a startup company and family all at once, can be tricky. The digital age has enhanced your abilities to juggle, but you really do need to become a master multi-tasker. Here’s are few tips and encouragement on how to excel at your business and still have a good family […]
5 Reasons Why Your Small Business Needs Social Media Now
Sponsored Post The latest Spark Business Barometer, a study sponsored by Capital One Spark Business, reports that 40% of small business owners are still not using social media to grow. More than 400 entrepreneurs were interviewed via phone for the study, of which, 67 percent had five or fewer employees. Further, only 21 percent […]
How to Never Run Out of Cash
In the age of easy credit, having cash on hand can often seem old-fashioned. I say beware of such an attitude. The old saying “cash is king” is as relevant today as it ever was, and as an entrepreneur, it’s imperative that you always have a significant cash reserve to keep your business afloat. […]
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