SucceedAsYourOwnBoss.com » Branding & Marketing

How to Keep People From Leaving Your Website

Melinda Emerson — Tue, 22 May 2012 09:30:28 +0000

It doesn’t matter how much website traffic you’re getting, if those visits aren’t yielding positive results for your business, what is the point? After spending time, energy, money and love on your website it can be frustrating when it doesn’t start paying you back. Here are a few ways to diagnose what’s happening and how [...]

Presentation Communication – Your Quest to Impress

Melinda Emerson — Mon, 07 May 2012 09:30:04 +0000

Sponsored Post All businesses depend on sending the right messages to their customers. Whether it is a brick and mortar office, retail store, online enterprise, a direct sales business or some type of consulting firm, you have one chance to make a first impression, and your business message must be clear. Customers will focus on [...]

How to Build a Social Media Brand

Melinda Emerson — Fri, 04 May 2012 09:30:13 +0000

Sponsored Post Social media has leveled the playing field for small business owners in today’s marketing environment. It’s all about two-way communication with customers. Building a social media brand is a major factor in small business success, but the key is being niche focused. Beyond having a website, you need to make sure that you [...]

5 Steps to Take Online Before Launching Your Small Business

Melinda Emerson — Tue, 17 Apr 2012 09:30:43 +0000

The fast-moving flow of information in social media can be intimidating to even the most computer-savvy among us. To a budding small business owner, it can be daunting. Yet if you want your business to succeed, you can’t afford to ignore that world. Fortunately, there is a way to conquer that world and make it [...]

5 Ways Color Can Improve Your Small Business

Melinda Emerson — Mon, 16 Apr 2012 09:30:58 +0000

SPONSORED POST Ever since color television was invented in 1953, color has been critical to telling a visual story. Whether you are a start-up or established business, spending the extra money on color images or color ink may seem out of the question when you are launching a marketing campaign. But using color could mean [...]

Developing a Mobile Marketing Strategy with Kent Lewis

Melinda Emerson — Thu, 12 Apr 2012 08:30:03 +0000

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Kent Lewis @KentLewis is President and Founder of Anvil Media and Formic Media, sister search engine and social media marketing agencies based [...]

Budgeting Tips for Small Business Owners

Melinda Emerson — Tue, 10 Apr 2012 09:30:28 +0000

If your fiscal year parallels your wall calendar, then you made it through Q-1 or as you may formally call it, the first quarter. Perhaps you’re feeling optimistic about the goals you’ll accomplish this year, or are concerned about your revenue goals for the second quarter. It’s best to look at where you’ve been to [...]

How to Get New Customers Part II

Melinda Emerson — Tue, 03 Apr 2012 09:30:05 +0000

There are numerous ways of getting new customers but not all methods are applicable to all businesses. I also need to remind you that getting repeat business from your existing customers is far easier than attracting new customers, but it is important to have a strategy for getting new customers in the door. In Part [...]

How Do I Get New Customers Part 1

Melinda Emerson — Mon, 02 Apr 2012 09:30:55 +0000

So often I am asked about how to get new customers that I decided to develop a two part series on the topic. No customers, no business. A simple and obvious fact, which leads new business owners to ask the question “How do I get customers to see and buy from my business?” The [...]

How to do Facebook Ads for Business

Melinda Emerson — Tue, 20 Mar 2012 11:06:40 +0000

On Facebook, 850 million people spend more than 350 minutes a month hanging out online. To some, it may be how they keep in touch with college friends, the way new moms share photos with family, or where sports fans go to cheer on their team and connect with other fans around the world. [...]