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How to Be Successful in Business #SmallBizChat QA

Melinda Emerson, #SmallBizChat — Thu, 02 Feb 2012 10:00:19 +0000

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with retail and fashion pioneer Liz Lange @lizlange. In 1997, out of a one-room office, she created Liz Lange Maternity, changing forever the [...]

How To Use Trends Data To Grow Your Small Business

Melinda Emerson, #SmallBizChat — Thu, 26 Jan 2012 09:00:44 +0000

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Rieva Lesonsky @Rieva is CEO of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. Before co-founding GrowBiz [...]

How to Have Smarter E-Mail Management

Melinda Emerson — Tue, 17 Jan 2012 17:29:26 +0000

E-mail is here to stay. And the amount of the e-mail we all receive is steadily increasing. With the average professional receiving between 80 and 100 e-mails every day, it can be a real challenge to not only manage all those e-mails, but to stay current. It is an even bigger challenge to be able [...]

How to Be a Small Business Success Q&A interview with Jay Goltz

Melinda Emerson, #SmallBizChat — Thu, 08 Dec 2011 09:30:51 +0000

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Jay Goltz @Jaysmallbiz Jay has started five “old school” businesses over the last 33 years, and wrote “The Street Smart Entrepreneur”. He [...]

5 Tips to Create a Successful 2012 Marketing Budget

Melinda Emerson — Tue, 06 Dec 2011 10:30:07 +0000

It isn’t 2012 just yet. But that doesn’t mean you shouldn’t be planning for it. For any business to be successful, it’s necessary to have a marketing budget. And while next year seems like a far off notion today, there is no better time to start establishing how you’ll invest your marketing dollars. Below are [...]

What Can Twitter Do For Your Small Business?

Melinda Emerson — Mon, 05 Dec 2011 13:22:53 +0000

I signed up for a Twitter account three years ago, and it truly changed my life. My Twitter anniversary was on December 2nd, and I thought it might be helpful for me to explain what my goals were for the social network. Now is a perfect time to step up your game on Twitter or [...]

How to Build a One-Person Franchise Business

Melinda Emerson — Tue, 29 Nov 2011 10:30:08 +0000

The topic of equity isn’t exactly what I’d call, “top of mind,” with most of the prospective franchise owners that I work with as an advisor. Most of their energy is focused on things like potential locations for the franchises that they’re considering, or other minor details; like how much they’re going to make as [...]

12 Things To Do Before 2012

Melinda Emerson — Mon, 28 Nov 2011 10:30:42 +0000

Today, kicks off the last three work weeks of the year. In addition to landing those key contracts and commitments and getting those holiday cards in the mail, it’s time to get your house in order in your small business. You want to be organized and ready to do business heading to the new year. [...]

Creating a Business You Can Sell – Q&A with John Warrillow

Melinda Emerson — Wed, 23 Nov 2011 09:30:19 +0000

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with John Warrillow @JohnWarrillow. John is the author of Built to Sell: Creating a Business That Can Thrive Without You. Built to Sell [...]

How to optimize search engine traffic on a time budget

Melinda Emerson — Tue, 22 Nov 2011 10:30:37 +0000

Websites can require a considerable amount of time to be optimized. The inclusion of social media into search results means a website will probably go unnoticed without a marketing or social media campaign. Creating a marketing effort is easy if you have a team. It can be daunting for small business owners that do not [...]