Archive for the ‘My Recommendations’ Category

As many of you know, I think Twitter is a fantastic social media tool to grow a small business brand.  There are many fabulous people who I’ve met online and these ladies are a special group of women who handle business in a way that I respect and admire.  I thought that I would share them with you so that you would know who I follow on Twitter.  If you follow me @smallbizlady you will often see me “retweet” information from these ladies:

@Smallbiztrends Anita Campbell, Editor Smallbiztrends http://www.smallbiztrends.com

@DawnRiversBaker  Dawn Rivers Baker, Editor The Microbusiness News Journal http://blog.microenterprisejournal.com/

@thebossnetwork Cameka  D. Smith Founder  of http://www.thebossnetwork.org/ Great site for women of color and all women in business

@Holly_hanna  Holly R. Hanna  Founder of http://www.Workathomewoman.com , a solid resource for WAH Moms and all business women

@ithinkbigger Kelly Scanlon National Chair, National Association of Women Business Owners http://www.NAWBO.org

@paulag01 Paula Gregorowicz Life Coach/Blogher Blogger http://www.thepaulagcompany.com

@bizauthor Stephanie Chandler Author/Speaker/Business Coach http://www.stephaniechandler.com She wrote one of my favorite books;  Entrepreneur to Infopreneur

@elenaverlee  Elena Verlee is a PR expert for small businesses http://www.prinyourpajamas.com

@darnyellejervey She’s the passion to profit coach http://www.darnyellejervey.com

@currentmom Katherine R. Lewis, editor of www.Currentmom.com Sunday is the day they focus on business, but they always have great info on the other days too.

@womanzworld Natalie Sission Founder of http://womanzworld.com/ great resource for female entrepreneurs

@shessothere Sweetie Berry High-level strategist and southern powerhouse for women with an emerging brand. http://www.shessothere.com

@cathywebsavvypr Cathy Larkin is a social media strategist and co-host of #Smallbizchat http://www.websavvypr.com

@indiebusiness Donna Maria Johnson Coles is A Small Business Blogger and Founder of the Indie Beauty Network http://www.indiebusinessblog.com

@simplicityinc A. Michelle Blakeley Micro Business Therapist and Blogger www.simplicityinc.com

@kgreenstreet  Karyn Greenstreet  business coach and queen of mastermind groups http://www.passionforbusiness.com

@richelleshaw Richelle Shaw is millionaire business coach and email marketing genius http://www.richelleshawmarketing.com/

@sueyoungmedia blogger/communications consultant http://getinfrontcommunications.com/

@CEOtoday Tachelle Daniels hosts CEO Today on Blogtalkradio—always an informative show http://www.blogtalkradio.com/ceo-today

@merylkevans Meryl K. Evans is s professional writer/blogger on small business, technology and writing. http://www.meryl.net

@pamperry Pam Perry PR coach and amazing book publicist http://www.brandingsuperstar.com

@janeoutofthebox  Michele DeKinder-Smith Marketing research expert and creator of http://www.JaneOutoftheBox.com

@ZimblerMiller Phyllis Zimbler Miller Power marketing and social media coach www.MillerMosaicLLC.com

@lenawest Lena West Social media strategist/blogger www.xynomedia.com

@allyson7minutes Allyson Lewis Productivity Expert/Author, 7 Minute Difference http://www.7minutedifference.com

For more tips on starting or growing your small business subscribe to Melinda Emerson’s blog at www.succeedasyourownboss.com

Melinda F. Emerson, known to many as SmallBizLady is one of America’s leading small business experts. As a seasoned entrepreneur, professional speaker, and small business coach, she develops audio, video and written content to fulfill her mission to end small business failure.  As CEO of MFE Consulting LLC, Melinda educates entrepreneurs and Fortune 500 companies on subjects including small business start-up, business development and social media marketing. She has been featured on NBC Nightly News, the Tavis Smiley Radio Show, in the Wall Street Journal, Entrepreneur and Black Enterprise Magazine. She hosts #SmallBizChat weekly on Twitter for emerging entrepreneurs and publishes a resource blog www.succeedasyourownboss.com Melinda is also the author of the national bestseller Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works. (Adams Media 2010)

One of the great things about having a small business is that you get the opportunity to learn every day.  Hopefully you are not learning too many expensive lessons. I thought it would be helpful to share a few important lessons that I have learned over my years in business so that you can benefit from my mistakes.  Now, there are plenty more where these came from, but here’s what I would call my top 5 entrepreneurial lessons.

Be early; On time is already late. You need to be 15 minutes early everywhere you go.  If you are going to a networking event, the cocktail hour is the event for you.  Once the event starts you can only network with the 9 other people at your table. If you have an appointment and you only give yourself enough time to show up right on time you are asking for something bad to happen. There could be traffic or you could have a tough time parking or maybe you’re not sure of exactly where the office building is located. Being late is deadly when making a sales call.  Always be early.

Don’t take a “NO” from someone who can’t say “YES”. Gatekeepers are there to protect the time of the big boss.  Do everything you can to get to the decision maker, but be respectful about it. No one responds well to being talked down to. My favorite technique is to say, “I’m returning their call.”  Many times mid-level managers or gatekeepers will try to block you. Make sure you have a relationship with more than one contact at a company you are targeting.  If you can, turn the gatekeeper into a friend. Give them some attention and try to make a personal connection. When you are successful, they’ll help you get to the people you really want to talk to you.

Never start work without a signed contract. As small business owners, sometimes we are so enthusiastic that we’ll take people at their word and start work before we get a signed agreement.  I have even delayed a vacation on someone’s word – thinking I needed to be around to do work – on a contract which never materialized. Be willing to talk to everyone, but do not spend on money on inventory and materials, and certainly don’t change your travel plans until you have a signed contract and a deposit.   

Always know your next hire. I once had a mentor tell me that even your best employees will leave you someday, and when you least expect it. You should always have a Plan B person in mind that you would bring in for every key position in your small business.  

Always know how much profit is in every deal. As small business owners we have a tendency to focus on revenues—which is important, but I would much rather you focus on profits.  I believe that if a deal is not making you money it doesn’t make much sense or cents. You should know how much money you’re making on every sale or contract.  There will be times early on in your business when you need to do work at cost so that you can get a certain client on your roster, but don’t make a habit of doing that.  Also make sure you calculate a percentage of your overhead and administrative costs in your pricing as well.  Every customer should pay a percentage of what it costs you to run your business.

Do you have any lessons to share about what you’ve learned in business? Please leave a comment.

Melinda Emerson, known to many as “SmallBizLady,” is a Veteran Entrepreneur, Small Business Coach and Social Media Strategist who hosts #SmallBizChat weekly on Twitter for emerging entrepreneurs. #Smallbizchat is the trusted resource on Twitter to discuss everything entrepreneurs need to know about launching and running a profitable small business. Her first book Become Your Own Boss in 12 Months was released in March 2010.