SucceedAsYourOwnBoss.com » Social Media

How to Avoid Facebook Group Disasters

Melinda Emerson — Tue, 08 May 2012 09:30:24 +0000

With Facebook reaching the 900 million mark, there should be no surprise that it is a terrific tool to use in the quest for business exposure. Joining a Facebook group seems to make sense; it’s a great way to expose your brand and/or find a new business opportunities. With countless groups on the social network [...]

How to Build a Social Media Brand

Melinda Emerson — Fri, 04 May 2012 09:30:13 +0000

Sponsored Post Social media has leveled the playing field for small business owners in today’s marketing environment. It’s all about two-way communication with customers. Building a social media brand is a major factor in small business success, but the key is being niche focused. Beyond having a website, you need to make sure that you [...]

How to Use Facebook to Grow Your Small Business

Melinda Emerson — Thu, 19 Apr 2012 11:09:14 +0000

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with AK Stout @akstout18. AK has been working with social media for the past 6 years, as one of the first group introduced [...]

5 Steps to Take Online Before Launching Your Small Business

Melinda Emerson — Tue, 17 Apr 2012 09:30:43 +0000

The fast-moving flow of information in social media can be intimidating to even the most computer-savvy among us. To a budding small business owner, it can be daunting. Yet if you want your business to succeed, you can’t afford to ignore that world. Fortunately, there is a way to conquer that world and make it [...]

How to do Facebook Ads for Business

Melinda Emerson — Tue, 20 Mar 2012 11:06:40 +0000

On Facebook, 850 million people spend more than 350 minutes a month hanging out online. To some, it may be how they keep in touch with college friends, the way new moms share photos with family, or where sports fans go to cheer on their team and connect with other fans around the world. [...]

Five Reasons Your Company Should Have a Platform

Melinda Emerson — Tue, 13 Mar 2012 09:30:27 +0000

These days, you can’t go five minutes without hearing someone talk about platforms. The term is almost a buzzword. As I explain in The Age of the Platform, a platform is merely a structure made up of “planks,” or integrated features. For instance, Google in 1998 wasn’t a platform; it was a really neat search engine. By adding planks [...]

Do It Yourself SEO for Small Businesses

Melinda Emerson — Tue, 06 Mar 2012 12:32:48 +0000

No matter how you approach a search engine optimization or (SEO) project, the ultimate goal is to increase your brand’s online visibility in the search engines. This visibility will help increase traffic, conversions and sales. Leveraging the possibilities of internet marketing can be overwhelming for small business owners who are already wearing many hats within [...]

Getting Ready For Opening Day in Your Small Business

Melinda Emerson — Mon, 05 Mar 2012 12:55:16 +0000

Now you are just about ready to get business cards, mail out the flyers, turn on the phones, run those ads on Facebook and use whatever way possible to tell the world you are “Open for Business.” It is a moment of both joy and fear. The hard work of the planning your business now transitions to [...]

7 Must Use Social Media Platforms to Grow Your Small Business

Melinda Emerson — Tue, 21 Feb 2012 10:03:37 +0000

The best way to promote your business online is through social media platforms. 78% of people trust peer recommendations, whereas only 14% trust ads. Just think about how often you’ve tried something based on someone else telling you that it’s worth checking out. Having a great online presence on the right platforms not only makes [...]

14 Technology Experts Worth Following On Twitter

Melinda Emerson — Tue, 13 Dec 2011 13:28:10 +0000

Technology is an even bigger factor in achieving small business goals than ever before. But the explosion of information about so many aspects of technology makes it hard to form conclusions and make decisions about the right tech tools for your business, (especially, if you’re not a techie.) From social media to cloud systems or [...]