This is my first visit but I will be stopping by regularly from now on.

Thanks for sharing.

And as for marketing the classic (old ) inventory on eBay, this was a stroke of genius! In short order, your target market goes from local to a national alerting biking aficionados across the planet. He did a great job in turning lemons into lemonade!

For instance, Bob Burke, owner of Guy’s Bicycles in Bucks County, PA recently told me the story of how he went from 14 year old stock boy to owner of this prosperous local, independent business, and how the public’s passion for bicycling, combined with factors like consumer budget and big box store competition showed Bob the value of inventory.

“We don’t make much margin on bikes,” Bob explained, “but when somebody buys a bike, they’re usually going to buy a handful of accessories where we can make nice margins.”

Market demand for your older inventory may provide an unexpected windfall in the “long tail” marketplace. “When I bought the store from Guy, we had a storeroom full of “classic” bike parts which had largely stopped selling. This inventory of replacement parts and accessories was no longer in line with the newer style bikes we were selling, so we did an experiment and out a few things up on eBay. What happened next still makes me shake my head.”

Bob and his team set up an eBay store and listed all of their aged inventory at premium pricing.

“The cash influx from the sale of our old inventory put us ahead and we’ve never looked back.”

Bob didn’t base his pricing on a cost number that was, in some cases, 25 years old. He came up with a pricing structure based on market demand – and rode it all the way to the bank.

Thank you :)