How to Really Differentiate Your Product or Service

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Deb Gabor @Sol_Marketing. Deb Gabor is the CEO of Sol Marketing and author of Branding is Sex. This brand dominatrix […]

7 Ways to Promote Your Small Business Using Video

There’s no denying the power of video when it comes to marketing your business. After all, people can consume videos while they’re working, walking, or commuting, and many people prefer to get information this way over reading a blog post.   If you’re not yet using video to promote your small business, I encourage you […]

Ask SmallBizLady: Should I Focus on My Personal Brand or Brand My Company?

One of my loyal blog readers asked:  I’ve learned from you and others that personal branding is a must if you want to set yourself up as an expert in your given area. Therefore, I’ve been positioning myself via my websites by personally branding myself. I have a few trusted advisors who are black women. […]

How to Build a Niche Brand Online

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Warren Bobrow, @warrenbobrow1. Warren is the Food and Drink Editor of the 501c3 non-profit Wild Table on Wild River Review located […]

6 Reasons Why You Should Contact Your Existing Customers

October is my birthday month.  Many retailers that I shop with online and offline have started sending me birthday greetings even through my big day isn’t until the middle of the month.  But how could this be a good marketing move?  One retailer sent me a 15% off coupon for my birthday and another only […]

How to Expand a Small Business with Candace Nelson

[Sponsored Post]   Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview withCandace Nelson @SprinklesCandac Candace is the founder of the world’s first cupcake bakery, Sprinkles Cupcakes. She opened her first […]

How to Avoid Facebook Group Disasters

With Facebook reaching the 900 million mark, there should be no surprise that it is a terrific tool to use in the quest for business exposure. Joining a Facebook group seems to make sense; it’s a great way to expose your brand and/or find a new business opportunities. With countless groups on the social network […]

How to Own Your Niche – #SmallBizChat QA with Stephanie Chandler

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Stephanie Chandler @bizauthor. Stephanie is the author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field […]