Tag Archives | entrepreneurs

7 Businesses to Start For Under $500

Start a Small Business for Under $500When you see a friend’s kitchen clutter, do you dive right in to bring order it?  Are you the go-to girl for hair and makeup advice? Are you “that guy” who can fix anything technical or mechanical? If you’ve ever considered becoming your own boss, this could be the right time to turn your talent into a thriving side hustle business — even if you don’t have a lot of money to get started.

Starting a business on the side is a smart way to get your feet wet as an entrepreneur. Look first at the services and goods you already provide for free to friends and family. “The best way to start a business for less than $500 is to figure out how to get paid for what you love to do,” says Clyde Anderson, a financial lifestyle coach and CNN contributor in Atlanta. “It’s crucial for anyone who’s looking to start a business to determine what gifts and talents they already have and to convert them into an actual business.”

Here are 7 great businesses to Start For $500

1. Baker Cakes and cupcakes are the highlight of any party, and reality foodie shows such as Cupcake Wars have made baking a popular new business idea. Brooklyn blogger and cupcake expert Nichelle Stephens says you can start a cupcake business for $500 or less, as long as you aren’t trying to open a storefront. “You spend more time than money when starting a baking business,” says Stephens, who shares baking and business tips on her blog. “You need to find a neighborhood where there is a limited number of baked goods available and identify your niche.” Once you get your mixer, the next expense is quality baking pans and cooling racks. Use your co-workers as your test market and promote your business in the groups you belong to, especially if you have children. Other parents are a great potential customer base. Keep in mind it’s illegal in most jurisdictions to bake and sell food from your home. Here’s a website where you can research commercial kitchens in your area.

2. Mobile Notary Public  Despite technological advances, documents such as property deeds, wills and loan papers still require an official signature and stamp by a notary. Some banks and real estate agents have a notary license, but the current trend is using notaries who come to your home or business on call. Setting up this kind of business has strict rules: Most states require you to take a course to learn the notary business and pass an exam, and all require a state license. Check with your state for regulations and costs, and visit the National Notary Association for materials and more information. It’s important to put out the word to friends, family and co-workers about your new notary business. Set up a professional website with search engine optimization so that your business can be found locally. “Pick a niche,” says Dany Victory, owner of mobilenotarypublic.com in Southern California. “I specialize in loan documents, and it’s helped me earn referral customers such as realtors and title companies.” As a mobile notary, your costs are low and there are fringe benefits: You can drive around, meet interesting people and charge a premium for providing door-to-door service. “My income is higher because I charge travel fees on top of the standard notary charge of $10 per signature,” says Victory.

3. Personal Trainer  Many people’s New Year’s resolution is to lose weight, and many of these same individuals are looking for professional help to shed those unwanted pounds. If you are a fitness buff or avid runner, you may be able to make a living by teaching others what you’ve learned. You can be a general fitness instructor or specialize in marathon prep, yoga or Zumba. The first step in launching a fitness business is to become certified as a personal trainer. You also may need some basic equipment such as a portable CD player, exercise ball, stair step and mats. To launch your training business, start by telling your own weight loss story. Don’t be afraid to share your before and after pictures on your website and Facebook page. To find clients, try to build relationships at the gym you already attend. Inquire about becoming a trainer on staff to learn the business. Reach out to friends and colleagues who either don’t have time to go to a gym or feel embarrassed in a room full of people running on treadmills. Fitness enthusiast John Leber of Paramus, N.J., became a trainer in retirement. Leber studied, took a workshop and an exam, and within months got his personal trainer certification from the National Academy of Sports Medicine (NASM). “I worked for a large fitness chain gym for 18 months, and it was like your first job out of college, but after I left that company, my old clients started calling me for services,” says Leber, who is 63.” He specializes in working with clients 50+ and with people recovering from injuries. Here’s more on how to become a personal trainer.

4. Personal Organizer  Clutter is stressful for everyone, and you can make a living helping people get their homes, offices and lives in order. Professional organizing is a perfect business for people with a knack for neatness and developing systems. You can charge hourly or set half-day and full-day flat rates for your time. Not all clutter is the same, so it’s a good idea to choose an area of specialization, such as cleaning out garages, helping people plan for moving or downsizing, or assisting professional women with busy lives. Devise a system for how you will approach new client projects. Some organizers interview prospects; others ask for a tour of the space that needs organizing; some just throw everything on the floor and start from there. Philadelphia-based professional organizer Debbie Lillard, author of Absolutely Organized, wanted to work part time after years as a stay-at-home mom. She launched her business by contacting old friends who were stressed by the disorganization in their lives. She created business cards and flyers and distributed them in grocery stores in affluent neighborhoods. “I wrote a sales letter explaining who might need an organizer and sent it to everyone I knew, which landed me my first clients; from there, it was all word-of-mouth referrals,” Lillard says. Within a few months, she also launched a do-it-yourself website. Lillard went on to write two books about getting organized and shared organizational tips during media appearances, which helped her business grow. Collecting before and after pictures and client testimonials are good ways to promote a business as a professional organizer. For people interested in this business, consider joining the National Association of Professional Organizers, which provides education and training for new business owners in the field.

5. Social Media Marketing Assistant  The social media world is growing, and most business owners don’t have time to keep up. You can create a business as a social media marketing assistant or strategist if you have strong writing skills and a working knowledge of the major social media networking sites. Copy editing skills also are in demand for customers with blogs. Prior experience in public relations and marketing can also set you apart from those who just know social media tools. This business involves helping clients develop a social media strategy, build blogs, and set up Facebook Fan Pages, Twitter accounts, LinkedIn profiles and Google+ accounts. lf you know how to set up and maintain WordPress websites (they’re free), you can specialize in that service and charge a higher hourly rate. Cathy Larkin of Web Savvy PR in Aston, Pa., shows her small-business clients how to make social media marketing less intimidating. She provides strategies and shortcuts to keep her clients up to date online. “The first thing I did was learn the tools; then I picked a niche for the kind of customers I wanted,” Larkin says, “Be willing to work for free at first, just to prove you know what you are doing and get some references.” A low-cost way to quickly sharpen your social media skills is to attend a social media conference such as a PodCamp, which are held all over the country. The key to being successful as a social media marketing assistant is keeping your skills updated and making sure you stay on top of the constantly changing features on the social networking sites.

6. Jewelry Designer  People like handmade, one-of-a-kind jewelry, and this hobby is a good choice for a home-based business. Settle on your signature style or specialty — whether you’ll create pieces with bead design or design molds for silver and goldsmithing or stainless-steel items. Then you need to name your business, create samples, produce high-quality photos and start developing marketing materials. Patricia Miller, owner of the Velvet Box in Flint, Mich., got hooked on the craft while helping a friend with her holiday jewelry orders. Miller launched her own business with small orders for bracelets, and then she began doing home shows. Later she created an online shop at Etsy.com, which makes it simple for crafters to display and sell handmade goods. “Ninety-eight percent of my business has come from repeat customers and word-of-mouth referrals,” says Miller. Jewelry sellers also should look into setting up booths at craft fairs, flea markets and community events. Try partnering with local art galleries, hospitals and boutiques to sell higher-end pieces in your catalog. Don’t forget to wear your own jewelry everywhere you go — you are your best advertisement.

7. Image Consultant  Are you the person everyone stops and says, “Wow, you look great! Can you go shopping with me?” You are not just a trendsetter; you also may have the skills to be an image consultant or visual branding specialist. “Both women and men need to present their very best to the world. I help people reinvent and update their look,” says Tracey Reed, who runs a Philadelphia image consulting firm, Tracey Evelyn Beautiful You. “I do everything from color analysis to make-up lessons and personal shopping.” If you want to start a business as an image consultant, you need to have an understanding of color basics, textiles and clothing silhouettes. Reed, who has a master’s degree in theater make-up and costume design, suggests taking courses in color theory and retail merchandising to sharpen your skills. She started out in the beauty business as a licensed aesthetician and later expanded her services to include wardrobe and image consulting. Potential clients include professional women too busy to shop, brides-to-be who want makeovers, and men who want to sharpen their images to get ahead at work. Having a personal network is key to building your initial clientele. Set up a blog to share style tips, and then use Facebook and other social media to attract new customers. You also can use your website to post special packages, share testimonials and feature before and after photos of clients. It could be your best sales tool.

All of these are great businesses ideas, but keep in mind that you still need a marketing plan  and business plan to get your fledgling enterprise on track. Start with free business plan software at enloop.com to get rolling and later invest in a business plan course at a small business development center or local community college. Business plans help you think through your business operations, target customers, budget and sales projections, so you can measure success in your new business.

Do you have other great business ideas for under $500? Please share your comments.

This article was originally posted on http://www.secondact.com/ and the copyright is held by Entrepreneur Media.

For more tips on how start or grow your small business subscribe to Melinda Emerson’s blog http://www.succeedasyourownboss.com.

Melinda F. Emerson, known to many as SmallBizLady is one of America’s leading small business experts. As a seasoned entrepreneur, professional speaker, and small business coach, she develops audio, video and written content to fulfill her mission to end small business failure. As CEO of Quintessence Multimedia, Melinda educates entrepreneurs and Fortune 500 companies on subjects including small business start-up, business development and social media marketing.  Forbes Magazine named her #1 woman for entrepreneurs to follow on Twitter. She hosts #SmallBizChat Wednesdays on Twitter 8-9pm ET for emerging entrepreneurs. She also publishes a resource blog http://www.succeedasyourownboss.com Melinda is also bestseller author of Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works.

Comments { 10 }

Are You Ready To Finish the Year With a Bang?

This past weekend I conducted my last BYOB2011 Workshop in my national tour. I held the last one in Philadelphia, my hometown.  The focus of  the tour was  on three things; How to Become Your Own Boss, How to Develop a Killer Marketing Plan and How to build a Social Media Brand.   For the last year I have travelling the country teaching small business owners and would-be entrepreneurs the Emerson Planning System, How to align their marketing and sales activities and how to leverage social media to grow their businesses.  I thought it would be helpful to highlight what I have been teaching.  Here are 7 tips to finish the 2011 with a bang, and go into 2012 with a plan for success.

It’s Time to Update Your life plan.  The cornerstone of the Emerson Planning System is to develop a life plan and a vision board.  Your business goals and your personal goals must align or you could lose your business and your family.  Once you have a life plan create a vision board.  You can use the board as personal motivation to remind you why your work so hard.  My life plan is taped on the wall near my computer monitor so that I have a daily reminder of my big picture goals.

BYOB also stands for Be Your Own Bank. Your ability to save has everything to do with your ability to start a business. The nature of business has changed and you will need to fund your own enterprise. The most you can borrow is a microloan for $25K, most people can life off that and launch a business, so the money needs to come from somewhere.  I suggest you look in the right or left pocket.

90 percent of Success is Self-confidence. If you don’t believe in your business no one else will. Fake it until you make it!  Look yourself in the mirror (like I do sometimes), and say Girl, you are doing IT!!! Most business problems are not so well hidden personal problems.  Learn to compartmentalize your drama and stress and get your work done.  You must stay focused.

Be an Agent of Convenience. Small businesses who are still getting big business in this economy are making it easy for their customers to say yes. They solve problems before the customers can say ouch.  They understand industry trends. They use metrics heavily. They know the value they bring to the table. They can accept all forms of currency. They brainstorm with their clients for free because they care. What kind of agent are you?

Plan Sales in 30 day Increments. Your biggest concern should be how much money you need to make in the next 30 days.  Once you breakdown your sales goals by month, you can easily breakdown how much you need to generate each week.  Doing this, will help you get more aggressive about your sales process.  You can also plan your marketing activities around lead generation.

Done is Good Enough. Your small business brand will evolve over time. Don’t be one of these people who have not released your new website or newsletter because you are still messing with your logo or layout.  No one cares about your logo but you, and you can always revise it later.  Just get it out there.  Get feedback, and adjust your branded as needed.  You are supposed to cringe at the original art work years later.

Harness The Power of Social Media.  As a walking social media brand, trust me when I say that social media is the best thing that has happened to small business owners.  You must Listen + Engage + Add Value + Promote Others in order to be an Influencer in social media.  You must build trust and credibility in order for social media to really work for you. Use social media to speak directly to your target customer.

I am looking forward to teaching more entrepreneurs next year with the BYOB2012 National Tour.  The schedule of cities I’ll be coming too in 2012 will be released in December. Stay Tuned.  Special Thanks for Corpnet.com and ConstantContact.com for sponsoring this year’s tour.

For more tips on how start or grow your small business subscribe to Melinda Emerson’s blog http://www.succeedasyourownboss.com.

Melinda F. Emerson, known to many as SmallBizLady is one of America’s leading small business experts.Melinda Emerson "SmallBizLady" As a seasoned entrepreneur, professional speaker, and small business coach, she develops audio, video and written content to fulfill her mission to end small business failure. As CEO of Quintessence Multimedia, Melinda educates entrepreneurs and Fortune 500 companies on subjects including small business start-up, business development and social media marketing. Forbes Magazine named her #1 woman for entrepreneurs to follow on Twitter. She hosts #SmallBizChat Wednesdays on Twitter 8-9pm ET for emerging entrepreneurs. She also publishes a resource blog http://www.succeedasyourownboss.com Melinda is also bestseller author of Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works

Comments { 7 }

Is Your Life Plan Working For You?

Life Plan Before Business PlanI am a firm believer that you need a life plan before you ever write a business plan.  Your life plan is your big picture vision for your life.  Your reasons for starting your business should be to fulfill your life plan. It’s also a step in business planning that is often overlooked.

Why is life planning important?

Many people dream about owning a small business. You may be one of those people who have had a “notion” for years that someday you would be president of a company, successful beyond your wildest dreams. Turning that dream into reality is an evolutionary process. It involves not only having a solid business idea but also knowing the “business of running a business.”  You will need to get your arms around stuff like accounting, marketing, and operations, but before you dive into crunching numbers for your business plan, consider this:

Entrepreneurs who don’t get clear about what they want from life run the risk of starting a business that might not be a good business for them.

A life plan is your personal strategic plan for your life goals. Before you develop a business plan, you must first have a life goal.  Everyone should take the time to evaluate how they live. Then, develop a plan to achieve how they really want to live.  Other elements include things like “Where are you a rockstar?”  “What makes you laugh?” “What do you love to do?” “What do you dislike doing?” And “What do you need to learn?” With the answers to these questions you will be clear about what your passions are and how you really need your life to work in order to be successful as an entrepreneur.

Do not make the mistake of assuming what the entrepreneurial lifestyle will be like.   Not everyone is cut out to be a small business owner.  You will go from doing up to 3 jobs at once in corporate America to doing 10-14 jobs overnight for your own business. And guess what? Every job is important.  The best way to stay motivated in your business is to know you are working towards your personal life goal.

To really get a good picture of your life plan as an entrepreneur, answer the following questions:

  • What kind of lifestyle do you want to have as an entrepreneur?
  • How big do you want your business to get in terms of profits and staff?
  • Will you have employees?
  • How many hours a week will you work?
  • Do you need to meet the school bus every day or take off every Friday?
  • Are you willing to work seven days a week? If so, how long can you keep that up?
  • Will you need a partner and could you handle working with one?
  • How will you fund your household while you start your business?

If you still need help with developing a life plan try my life planning  journal.  It’s a dynamic 74 page downloadable PDF which will allow you to enter your information right in the document and then print it for your records.

You may have a great business idea, but you must determine if it’s a good business for you and your family. Do not trade a soul-sapping job for a business that feels like a rope around your neck.  With a life plan you will have a goal, then you can develop a business that will align with your personal goals and professional success.

Do you have a life plan for yourself?  Tell me, is your Life Plan working for you?

For more tips on how start or grow your small business subscribe to Melinda Emerson’s blog http://www.succeedasyourownboss.com.

Melinda F. Emerson, known to many as SmallBizLady is one of America’s leading small business experts. As a seasoned entrepreneur, professional speaker, and small business coach, she develops audio, video and written content to fulfill her mission to end small business failure.  As CEO of MFE Consulting LLC, Melinda educates entrepreneurs and Fortune 500 companies on subjects including small business start-up, business development and social media marketing. Forbes Magazine recently named her the #1 woman for entrepreneurs to follow on Twitter. She hosts #SmallBizChat Wednesdays on Twitter 8-9pm ET for emerging entrepreneurs. She also publishes a resource blog www.succeedasyourownboss.com  Melinda is also the author of the national bestseller Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works(Adams Media 2010) 

Comments { 5 }

Do you have a Bank or a Banking Relationship?

Many business owners have a bank, but what you need is banking relationship.  Entrepreneurs with a bank just make deposits and withdrawals.  Business owners with a banking relationship know the branch manager, the business banker and the head teller at the bank they use.  The business banker has seen your business plan and is aware of any big contracts or awards that the company has received. The head teller knows you so you can deposit a check as cash based on your reputation.  Why is this relationship important?

As a business owner, eventually you will need money. Once you have a track record in business with positive activity on your balance sheet, you can consider approaching a bank for a business line of credit. Business cash flow tends to be uneven; seldom do revenues and expenses arrive in a timely fashion and sometimes a short-term line of credit is just what you need. The problem could be a pre-season inventory purchase, an unexpected machine breakdown, or a delay in getting a payment from a big client. Cultivating a positive relationship with a bank prior to having a need for a line of credit is key. It could mean the difference between success and failure. Here are some points to consider:

  1. Look local. Look first for a local bank that can address your needs. Preferably, deal with a bank with which you already have a personal relationship history. They will have a pretty good idea of who you are and it will give you an edge in creating a new business relationship. Visit from time to time so people know your face. Use these visits to keep senior-level bank personnel up to date on your business activities. If you don’t have a personal bank, look for institutions that focus on loaning to neighborhood or women-owned businesses, etc.
  2. Do your homework. Know your credit history before you go for a loan or line of credit.  In a tight credit market, it is essential to keep your credit score as high as possible. Banks will only make loans to clients with pristine credit. Even the SBA will not support your business if your personal credit score is below 650.
  3. Be prepared. Banks will ask a ton of questions about your business plan, loan requirements, collateral and strategy for repayment. When applying for a bank loan, remember that 90 percent of the bank’s decision to loan is based on two numbers: your cash flow and current net worth. The remaining 10 percent of the decision is based on such items as credit history and continued business viability.
  4. The importance of cash flow, defined as the difference between cash receipts and cash payments, it is a key indicator to your bank on how your business is doing. Your goal is to hold on to your cash as long as you can without getting a reputation as a business that does not pay its bills. You must make sure your business always has enough cash to function.
  5. A word of caution. Make the decision to give a personal guarantee for your business loan only after you fully understand all the ramifications. You are now personally liable for the total value of the loan if the business cannot pay, regardless if the business is incorporated, a partnership, or a sole proprietorship. Banks may place liens against your personal residence as part of these guarantees and this can be done without your knowledge. Personal guarantees are a fact of life for the small business owner, so be prepared for them. But be certain you understand the worst-case scenario.
  6. Get Help. Find your local Small Business Development Center (SBDC) or other small business non-profit that has a micro-lending program. Such groups often have loan packaging deals under $50,000 and more importantly, many have special relationships with financial institutions that will work hard to approve clients these groups send them.

For more tips on how start or grow your small business subscribe to Melinda Emerson’s blog http://www.succeedasyourownboss.com.

Melinda F. Emerson, known to many as SmallBizLady is one of America’s leading small business experts.
As a seasoned entrepreneur, professional speaker, and small business coach, she develops audio, video and written content to fulfill her mission to end small business failure.  As CEO of MFE Consulting LLC, Melinda educates entrepreneurs and Fortune 500 companies on subjects including small business start-up, business development and social media marketing. Forbes Magazine recently named her one of the Top 20 women for entrepreneurs to follow on Twitter. She hosts #SmallBizChat Wednesdays on Twitter 8-9pm ET for emerging entrepreneurs. She also publishes a resource blog www.succeedasyourownboss.com Melinda is also the author of the national bestseller Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works. (Adams Media 2010)

 

 

Comments { 2 }

SCORE has a new resource for small business owners

On April 12, SCORE kicked off a national E-Business Now initiative. It’s the first-ever public/private partnership to encourage digital literacy by U.S. small businesses. The consortium formed in response to The Broadband Plan released by the Federal Communications Commission.  They have created a new website with great technology resources: www.ebusinessnow.org

SCORE is also doing regional events to help small businesses understand how technology can help them run more efficiently and compete more globally.  The entire effort focuses on leveling the playing field for business success.

The next regional event will be held Sept. 27, 2011 in Philadelphia, PA so stay tuned for details.

Fortune 500 companies and leading technology firms are partnered with SCORE to provide training, tools, and resources to small businesses.  Partners include AT&T, Best Buy, Cisco, Constant Contact, Google, HP, Intuit, Microsoft, Skype, and Time Warner Cable Business Class.  The small business partner is DRT Strategies.

Comments { 0 }

Winners of the $25,000 Entrepreneur’s Challenge

In celebration of her first book, Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business That Works (Adams Media, March 2010), Melinda Emerson is annoucning contest winners featuring a prize of weekly small-business coaching sessions. “The contest brought so many worthy applicants that I found it impossible to choose one winner,” describes Emerson.  “I narrowed it to two winners who agreed to share the one-on-one coaching.”

Entrepreneurs Jennifer Furr, owner of PictureThatSound in Raleigh, North Carolina, and Chris Bell, owner of ChrisBell3rd & Company in Columbia, Maryland, will work with Emerson weekly and blog about their experiences.

In 2009, Jennifer Furr decided to leave her steady job in the pharmaceutical industry to pursue a dream – bringing a product to market that she couldn’t find in the retail world.

Jenn Furr

Furr founded PictureThatSound to fill an unmet need in the US memory-keeping market.  The company’s first product pairs a photo matte with a recordable device for sound.  Furr describes being pregnant with her second child and wanting to capture the ultrasound image with the heartbeat sound in her scrapbook album. “There are so many sounds that we take for granted, that we think we’ll always remember. Sometimes I close my eyes and picture a sound in my head, like my toddler’s giggle, my grandmother singing, or even my husband snoring. We provide a product that allows you to capture a photo and an audio snapshot of that memory, all in one.” Visit www.PictureThatSound.com.

Chris Bell

In June 2009, Chris Bell decided to use his creative business development and technology sales expertise to launch his consultancy, ChrisBell3rd & Company, LLC to exceed sales revenue objectives on behalf of executives, investors, and owners of small to mid-sized IT software and life sciences software companies. “This is a once in a lifetime opportunity to be coached by Smallbizlady, and I am thrilled to have been chosen.  I know she will help me grow my business,” said Bell.

ChrisBell3rd & Company, LLC exercises proven best practices with the latest in Sales 2.0 technology to deliver customized business development and sales approaches that uniquely fit their client’s product-type, corporate culture, and revenue goals. His mantra is simple: “Nobody cares what you know, until they know that you care – all is business is personal.”   Visit http://chrisbell3rd.com

Emerson says, “These two emerging entrepreneurs are exactly the type of dedicated small-business owners that I love to coach.  I was so touched by each of their stories of starting a business.”

Jennifer and Chris will receive coaching twice a month for one year and an autographed copy of Melinda Emerson’s book Become Your Own Boss in 12 Months, her life planning journal, and her Audio CD: 10 Things You Must Never Forget in Business. Emerson will also coach both entrepreneurs every other week throughout the year. The winners will be required to blog twice per month about their entrepreneurial journey.

Melinda Emerson “Smallbizlady” is a seasoned entrepreneur, professional speaker, and small business coach. Her areas of expertise include small business start-up, business development and social media marketing. Melinda is a well-known expert in achieving bottom line results and has helped many entrepreneurs to start and grow their businesses.  Melinda hosts #Smallbizchat, a weekly talk show on Twitter for emerging business owners. Melinda publishes a blog about running a profitable small business www.succeedasyourownboss.com.  Her first book Become Your Own Boss in 12 months; A Month-by-Month Guide to Start a Business That Works” was released March 2010 from Adams Media.  For more information, please visit www.becomeyourownbossbook.com

Comments { 4 }

How to Win a Business Plan Competition

Every week as @SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat.  The show takes place every Wed on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Lora Kolodny @lorakolodny .  She writes for the You’re the Boss! blog for the New York Times online. She began reporting on business and entertainment in 2002, writes about the winners, losers, innovation and deal-making of business plan competitions. In the past she has been a staff reporter for Inc. magazine, The Hollywood Reporter and a contributing tech editor at Ecosalon.com. She has contributed articles on technology, humor and music to Fortune Small Business, Recessionwire.com, Village Voice Media blogs, Planet and Playboy. For more information http://boss.blogs.nytimes.com/author/lora-kolodny/

Smallbizlady: What kinds of research should a business owner do before the competition?

Lora Kolodny: Entrepreneurs should carefully research the business plan competitions carefully, zeroing in on which events they’re eligible for, and which will provide the best experience for them as they try to grow their companies. Past competitors, winners and losers alike have told me it’s a good thing to look at a competitions’ recent past winners. Find out what kind of entrepreneurs succeeded within and after a particular competition, and who are the investors and potential advisers your team might connect with at each event. If someone whose opinion would be especially valuable to you is a sponsor or judge at one competition, apply there.

Smallbizlady: Do you need a strategy to win a business plan competition?

Lora Kolodny: Experts in this space tell me, universally, the focus should not be on winning, but on crafting a useful business plan for a real, not theoretical, company when it comes to competitions. That said, Professor Candida Brush, who teaches entrepreneurship at Babson College, and coaches start-ups preparing for these events shared this suggestion: ”Winning the competition requires two things: a good plan and a good pitch. Both are learnable. The “pitch” often makes more of a difference. For this, entrepreneurs need to understand impression management, be good listeners, be adaptable, and make a professional presentation including body language and dress. To prepare, they should present in a variety of circumstances, be ready to meet other people’s calendars, work with and without technology.”

Smallbizlady: What is the ideal length of a winning business plan?

LoraKolodny: The competitions’ hosts will dictate a limit on the number of pages, or format of materials a company should submit. Many competitions require a video pitch these days. Most accept a PowerPoint deck, or another document including around 10-20 slides or pages of written content, and an additional executive summary of 1-3 pages. Andrew Hyde, co-founder of TechStars, the start-up accelerator that started in Colorado, told me that he prefers: pitches of about ten slides, a demo of what a company has done, and an executive summary, all presented with proof of great team dynamics. Tim Berry, a business planning expert, software entrepreneur and business blogger offers many suggestions about the ideal plan, at http://timberry.com and www.bplans.com

Smallbizlady: If you are not an MBA do you really have a shot at the business competitions run by the top business schools?

LoraKolodny: The short answer is that if a competition allows competitors from outside of the school, then yes, you have a good chance, if you make it to the finals, to win. A more detailed explanation is that while legacy business plan competitions were for entrepreneurs from within a single-school, or otherwise closed community, these days, even top business schools run competitions that are open to entrepreneurs who are either students from other colleges and in different fields of study, or who are not even students. Washington University’s Olin Cup competition, which I recently wrote about, click here  established a special prize for a non-student competitor this year, for example.

Smallbizlady: How long does it take “ideally” to prepare a winning business plan?

Lora Kolodny: Competition directors, entrepreneur advisors and past participants say anywhere between three months to two years! See the “Give Yourself Time” section of a story I reported for the New York Times click here.

Smallbizlady: What are the advantages to participating in a business plan competition?

Lora Kolodny: The prizes for winners are a potential benefit. But of course the benefits of participating go way beyond the potential money, and support services, which compared to venture backing may not be that big, anyway. Those who competed tell me that they valued the chance to get feedback, in person, from business and community leaders. And they benefitted from getting noticed by business and local press, as well as a community of peers, alumni and established entrepreneurs, VCs, angel investors and others who attend or are involved in the competition scene.

Smallbizlady: What kind of exposure can an emerging business owner potentially receive form participating?

Lora Kolodny: Some competitions provide a ton of press-relations services for their winners. Wharton, MIT, and the Clean Tech Open do a very good job of getting the word out about the achievements of their alumni companies to mainstream business and consumer reporters in traditional and digital media. But exposure within the private equity community is probably more important to start-ups, and is gotten easily on the competition circuit. I’ve interviewed several company founders who met their primary angel or venture investor via competition, including a company who I profiled last year http://www.myfit.com To read the article click here

Smallbizlady: Do you need a management team to win a business plan competition?

Lora Kolodny: Sole proprietors can win business plan competitions. Like the owner of www.BuildMyLanyard.com, who won at a top undergraduate business plan competition in Canada, profiled here. But it is good to acknowledge that you might take on other management team members, as you scale your company. And it is good to admit that even if you are the founding C.E.O. you might reach a point where you need to bring on another, more experienced C.E.O. to run your business.

Smallbizlady: What are the judges really looking for in the presentation round?

Lora Kolodny: Keep in mind, judges in presentation rounds are likely going to stop you and ask you questions. You should be prepared to listen to these very carefully, and skip slides to make sure you’ve answered them during your limited presentation time.

Smallbizlady: How do you select which business plan competitions to compete in?

Lora Kolodny: Several guides are out there including many lists compiled by business schools and non-profits of suggested, best-in-class competitions. But ultimately you have to do your own research and make your own decisions.

My guide to recent, and upcoming competitions that have a great reputation or are doing something new, and interesting  in the New York Times small business section online see the link below:

http://www.nytimes.com/interactive/2009/11/11/business/smallbusiness/Competitions-table.html

A great list of social entrepreneurship business plan competitions is provided by the William James Foundation, click here:

A new blog called BIZPLANCOMPETITIONS.com provides maps, and a comprehensive calendar of business plan competitions, as well as regular competition coverage, here:  http://www.bizplancompetitions.com/

Xconomy.com writers Wade Roush and Ryan McBride provide some excellent coverage of competitions. McBride’s 2009-2010 guide to New England area competitions here is excellent:

University of Michigan’s short, simple list is a good one, too:

http://www.zli.bus.umich.edu/events_programs/bpc_external.asp

Smallbizlady: What is the most important element of a winning business plan?

 

Lora Kolodny: Keeping it simple and staying away from jargon is important, both in your writing and live presentation. Demonstrating passion, but a realistic view of your own team’s talent, and potential market is something judges consistently look for as well, and consider “make or break,” details.  Having some preliminary market tested research on your product or service can also give you a huge advantage.

If you found this interview helpful, join us on Wednesdays 8-9pm ET follow @SmallBizChat on Twitter.

For more tips on how start or grow your small business subscribe to Melinda Emerson’s blog www.succeedasyourownboss.com.

Melinda Emerson, known to many as “SmallBizLady,” is a Veteran Entrepreneur, Small Business Coach and Social Media Strategist who hosts #SmallBizChat weekly on Twitter for emerging entrepreneurs. #Smallbizchat is the trusted resource on Twitter to discuss everything entrepreneurs need to know about launching and running a profitable small business. Her first book Become Your Own Boss in 12 Months was released in March 2010.

Comments { 2 }

Starting a Small Business in This Economy

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed. on Twitter from 8-9pm ET. This is excerpted from my recent interview with @Colleendebaise She is the author of The Wall Street Journal Complete Small Business Guidebook is small business editor at The Wall Street Journal.  Prior to that, Colleen was deputy editor at BusinessWeek SmallBiz and has also been editor at SmartMoney magazine’s small business site, where she reported on the financial, personal, and management issues facing entrepreneurs. For more information on her book http://www.colleendebaise.com

SmallBizLady:  Is now a bad time to start your own business?

Colleen Debaise: No. In fact, an economic downturn is often considered the best time to start a business. Rent is cheaper. Top-notch talent is easier to come by. Equipment and machinery can be picked up at low rates. Plus, if you start now, you can get a leg up on the competition. When the economy recovers, you’ll already be growing your business.

Smallbizlady: How long do you think people should plan before they start their business?

Colleen Debaise: There are no shortcuts – you really need to do your research, figure out your market, size up the competition, determine your start-up costs, craft a sales/marketing strategy, and so forth before starting your business. That can take some time (it all depends) but it will only help you in the long run. That said, a lot of people fail to plan before starting up, choosing instead the “sink or swim” approach. I don’t recommend that. The odds, in many ways, are stacked against you. The more you can do to prepare, the better.

Smallbizlady: Do start-up entrepreneurs need a business plan?

Colleen Debaise: Yes, for those same reasons above. Most importantly, a business plan gives you direction; it can be your roadmap to success. It’s a way to get that great idea out of your head and onto paper. Also, if you are looking for money, a banker — and certainly any professional investor — will expect you to have a business plan. If you are looking to rent a space, a landlord might demand to see one. And if you are looking for a business partner, you’ll want to show them your business plan so you can communicate your vision and so you can both be on the same page.

SmallBizLady:  How do small businesses typically fund their ventures?

Colleen Debaise: Most small businesses are self-funded, meaning the entrepreneur has to come up with the cash, usually through personal savings or contributions from friends and families. Once you’ve got a track record, it’s possible to secure SBA-guaranteed loans or traditional bank loans. Entrepreneurs who want to start high-growth companies with the goal of selling or going public can seek angel or venture capital, although that generally means giving up an ownership stake in your company.

SmallBizLady: Do you need to change your lifestyle in order to start a business?

Colleen Debaise: Starting a business is a lot like becoming a parent – get ready to lose some sleep! Especially in the early days, you’ll need to devote a significant chunk of time and energy to getting your business off the ground. As you start to build your brand, develop market share and hire employees, you’ll be able to delegate responsibilities more – but that may take several years. While you’ll need to dedicate a lot of time to your start-up, it’s also critical to learn good work/life balance strategies so you don’t burn out.

SmallBizLady: How much money do you need to start a small business?

Colleen Debaise: The cost varies widely, depending on the size and scope of your business. A solo home-based entrepreneur might only need a shoestring budget, whereas a small manufacturer may need considerably more to lease commercial property, buy equipment and train staff.  But here’s something to keep in mind: entrepreneurs chronically underestimate the amount of start-up capital they’ll need while overestimating initial revenues. Lack of capital is one of the top reasons why businesses struggle or close during the first year. The best thing you can do is figure out all your start-up costs – everything you’ll need to get your doors open – and then develop an operating budget for your first six months or year in business.

SmallBizLady: What are some of the financial challenges a new small business owner faces?

Colleen Debaise: The biggest financial challenge for many newbie entrepreneurs is learning the numbers side of the business. Many people start a business because they want to follow their passion and do something they love. That’s great, but you’ve got to learn the math, too. In The Wall Street Journal Complete Small Business Guidebook, I dedicate a chapter to managing the finances of your business – learning to read a balance sheet, a profit-and-loss statement and a cash-flow statement. As a business owner, you can always get advice from an accountant or a bookkeeper, but you need to understand the numbers yourself so you can make strategic decisions for your company.

Smallbizlady: What are some strategies for marketing a business?

Colleen Debaise: The methods of marketing a business have changed greatly. In years past, people relied almost exclusively on traditional (and expensive) forms of advertising such as newspaper ads, billboards and television commercials. Nowadays, there are far cheaper options, such as social media sites, although it’s harder to stand out because everyone is using these tools. While the methods have changed, people still need to follow the marketing basics. Know your customers. Figure out how your company differentiates itself from its competitors. And tell your story – people want to do business with people they know, like and trust.

Smallbizlady: What are the top reasons why small businesses fail?

Colleen Debaise: The number one reason is undercapitalization. Most small-business owners UNDERestimate how much it will cost to get started – and they also OVERestimate how fast initial revenues will come in.

Smallbizlady: Has social media revolutionized the way start-up business should market themselves?

Colleen Debaise: I wouldn’t say revolutionize – it’s simply provided another tool in the arsenal.  Social media is best in conjunction with a mix of traditional advertising, marketing, promotional methods. But small businesses need to remember that–unlike other forms of marketing — social media is a two-way conversation. In other words, don’t just put up a Facebook page and never update or respond to comments. Social media, although free, can take more time and energy than other forms of marketing.

Smallbizlady: How many jobs should entrepreneurs expect to do when they start out in business?

Colleen Debaise: Ha – all of them! Be prepared for the demands on your skill set that starting a business will require. Think about it: if you currently work for a large corporation, you probably perform one specific function, and there are people or departments that take care of the rest. Especially in the start-up phase, when money is tight and you might not have any employees, you’ll need to be everything: CEO, chief marketer, chief salesperson, maybe even the cleaning person.

Smallbizlady: A lot of start-up entrepreneurs talk about finding their passion to build a business, what do you think?

Colleen Debaise: You must have passion to start a business. Everything else you can learn. But you need to have that enthusiasm, love, and enjoyment for what you do. It’s passion that will keep you going, especially when times are tough and naysayers are plenty. And it’s passion for your product or services that will help you ultimately win clients, customers, investors or partners.

If you found this interview helpful, join us on Wednesdays 8-9pm ET and follow @SmallBizChat on Twitter.

Melinda Emerson @Smallbizlady is a seasoned entrepreneur, professional speaker, and small business coach. Her areas of expertise include small business start-up, business development and social media strategy.  Melinda publishes a blog about running a successful small business www.succeedasyourownboss.com. She also hosts #Smallbizchat, a weekly talk show on Twitter for emerging small business owners to discuss everything they need to know about launching and running a profitable small business.  Her first book Become Your Own Boss in 12 months was released in March 2010 from Adams Media.

Comments { 5 }

How to develop a platform for your small business

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat.  The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with author, Christina Katz @thewritermama on Twitter.  Christina is the author of Get Known Before The Book Deal Use Your Personal Strengths to Grow an Author Platform and Writer Mama, How to Raise a Writing Career Alongside Your Kids for Writer’s Digest Books. She has written hundreds of articles for national, regional, and online publications, presents at publishing events around the country.  Katz is the founder of #platformchat on Twitter, The Writer Mama Back-to-School Giveaway, Writers on the Rise, and The Northwest Author Series.  For more information: http://christinakatz.com/

Smallbizlady: What is a platform as far as entrepreneurs are concerned?

Christina Katz: When I hear about your platform, I should immediately know three things…or you might lose my attention. 1. Who you are. 2. Whom you serve. 3. What you do. Your platform is what you DO with your expertise for a particular audience.  If I have to shuffle thru  pages, bios and profiles trying to piece these things together, your platform might be a hot mess.

Smallbizlady: Why is clarity crucial to entrepreneurs BEFORE building a platform today?

Christina Katz: Because if you don’t communicate who you are and what you do, then how will anyone know how to work with you?  It’s not enough to say, “I’m a radio personality” or “I’m a life coach” neither of these tell ME how I can work with YOU.  Say: On Jan 31st I’m offering a workshop at location x on topic y for $z. Now I can pay, show up, and work with you!

Smallbizlady: What are the platform challenges for entrepreneurs today?

Christina Katz: Standing out. The web is more crowded today. Don’t be slick or all zing. Let your integrity shine through. But don’t be boring.  Check yourself constantly for rushing. The Internet goes fast but people grow slowly & steadily. Slow and steady is sturdier.  Avoid social networking overload. Don’t get so busy surfing that you are not investing time digging deeper into your own niche.

Smallbizlady: What’s helpful platform-wise for entrepreneurs who want to land a book deal?

Christina Katz: Think in terms of numbers. How many blog readers? How many e-zine subscribers? Twitter followers? How much buzz online?  Don’t fudge. Agents & editors want real results. Everyone knows how to use Google. Not just online buzz. Get media coverage.  It used to be that a FEW things were key like a site, blog, and e-zine, but these days it’s more like EVERYTHING matters.

Smallbizlady: How did you come to write Get Known Before the Book Deal?

Christina Katz: Marketing comes pretty naturally to me. I’m actually rather shy in person but in business, I’m a fountain of ideas.  Both my books, Writer Mama & Get Known, are written based on looking back at what I’ve done and sharing what I learned. Get Known was the book idea that was right in front of my face but I couldn’t see it. Luckily someone else could. And did.

Smallbizlady: Why was a book on platform development needed?

Christina Katz: There is a flood of info on platform online but not all of it necessarily comprehensive, useful or well organized.  Also, no one should have to pay thousands of dollars for information they can find in a book for the price of a paperback.  Getting known doesn’t take a lot of $, but it does take the investment of time, skills & consistent effort.

Smallbizlady: What is the key idea behind Get Known Before the Book Deal

Christina Katz: My intention was it would be the book folks would read before attending a writer’s conference to increase chances of landing a book deal.  Often folks with weak platforms are over-confident about impressing agents and editors, while folks with strong ones are under-confident.  Get Known offers a plan to help anyone make gains in the rapidly

Smallbizlady: What are some common platform mistakes entrepreneurs-turned-authors make?

Christina Katz: They don’t spend time clarifying who they are to others.  They don’t zoom in specifically on what they offer and offer it, in specific packages.  They don’t precisely articulate what they offer so others get it immediately. Even one second of “Huh?” is unfortunate.

Smallbizlady: What are three things entrepreneurs can do today to get started building their platforms?

Christina Katz: Make sure your website represents you in the best possible light. Website or blog doesn’t matter, it just has to fit. The blog is the front of the house, but more often the real work is going on in the back of the house. Get this. Your platform is only as big as your permission based e-mail list. Read everything by Seth Godin, especially his book, Permission Marketing.

Smallbizlady: At the front of Get Known, you discuss four phases of the authoring process. What are they?

Christina Katz: First is the platform development and building phase. Second, comes the book proposal development phase. Third, comes the actual writing of the book (for fiction writers this is likely the re-writing of the book). Finally, once the book is published, comes the book marketing and promoting phase.

If you found this interview helpful, join us on Wednesdays 8-9pm ET follow @SmallBizChat on Twitter. 

How to participate in #SmallBizChat: http://bit.ly/S797e

For more tips on starting or growing your small business subscribe to Melinda Emerson’s blog at www.succeedasyourownboss.com

Comments { 4 }