Tag Archives: going green
Going Green is the New Black

Going Green is the New Black

What Small Business Owners Need to Know About Attracting Funding According to a recent report, there was a 59% jump last year in the number of  businesses that have gone green. This is great for the environment, plus nine  out of ten of those businesses experienced cost savings by going green. Going  green could spell black for your business, and this is especially important for  small businesses. While it requires more heavy lifting and thinking on your part  at the onset, the payoff is great in that it will help you reduce waste and operate  more efficiently. Here’s advice for small business owners to take stock of how  they operate in order to pave the way toward greener pastures.

Just Say No to Paper: While it’s nearly ingrained within most of us to print out and send paper documents to customers, you don’t have to today. Make sure you have software to convert documents from PDFs to Word, Excel or PowerPoint, and to PDFs, and then rely solely on email for transmitting your documents and/or correspondence with others. In this day and age where everyone is on the go, moving to an “all email” practice should be an easy transition. Also try to e-file all documents versus printing papers out and filing them in a physical folder. While saving on storage space, the benefit to the environment is that you’ll save a tree and reduce the amount of paper and ink costs normally incurred when you’re printing the old school way.

Send and Receive Invoices and Bills Efficiently: Sending invoices and receiving bills electronically does more than save paper – it saves you money (think no envelopes & no postage) and will provide you with an accurate accounting of when an invoice or bill is received. As for paying your bills, using electronic bill payment services will allow you to issue payment by (and not before) the due date- most bank e-payment services guarantee payment delivery dates or pay for late penalties -which eliminates the need to buy checks, envelopes and postage to pay bills.

Outsource Your IT and Reach for the Cloud: Most large companies require vendors to set up Electronic Data Interchange (EDI) capabilities for the transmission of purchase orders and invoices. If you need EDI capabilities, I recommend using a web-based (cloud computing) EDI provider versus trying to set up your own internal EDI system, unless you already have an internal IT department in place.

Evaluate a Products’ Packaging: Pay attention to the way you package your goods. Make sure that the packaging is sturdy to withstand warehouse and transportation handling, but don’t over engineer it so it is too bulky or heavy. Consumers and retailers are not only concerned about what is in your package, but the packaging itself, so try to use materials that are both recyclable and post recyclable.

Shipping the Right Way Can Save You Money: Transportation costs, especially with today’s gas prices, are higher than ever and everyone is looking for more efficient ways to ship. The more you ship at one time, the less it will cost per pound; it’s greener, too, because it requires less packaging, less handling and less gas. Work with your customers to identify a minimum for orders to increase the amount you ship at one time; you save and they save because they too will reduce the handling cost of receiving your products into their warehouse. Ship in pallets versus cartons, if possible – this increases the order size, reduces the per pound transportation cost, and lessens the potential for transportation damage.

Evaluate your supply chain logistics and work with your customers to see if there are greater efficiencies you can deploy to become even greener while saving money.

The benefits are tangible when you seek out environmentally conscious business practices. From saving trees to your bottom line – it may not be easy, but it’s great being green!

Quincy Yu, has spent her 30+ year career consulting for big and small businesses across a variety of industries, and currently she serves as President of SeaYu Enterprises, makers of Clean+Green natural pet stain and odor removers.

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Greening Your Small Business to Save Money

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wed. on Twitter from 8-9pm ET. This is excerpted from my recent interview with @Greenhance Jennifer Kaplan, Author of Greening Your Small Business and Founder of Greenhance, LLC. A business consulting firm dedicated to developing marketing strategies for small businesses who are going green. She’s an Adjunct Faculty in Marketing at Marymount University in Arlington, Virginia.  Jennifer brings her firsthand knowledge of going green to business owners everywhere. Jennifer is a regular contributor to Ecopreneurist.com. For more information visit http://www.greenhance.com

Smallbizlady:  All I hear about is going green.  Why so much talk about green?

There is a revolution going on in the American marketplace: Businesses everywhere are changing the way they operate by incorporating green practices, products and objectives into their business models.

Smallbizlady:  What Does Going Green Mean?

It’s the implementation of a broad range of policies and procedures focused on conserving and improving the natural environment, both for its own sake as well as to improve business strength and sustainability.

Smallbizlady:  Where do small businesses fit in to the green movement?

Small businesses have an indirect impact on climate; the electricity, heating, cooling and transportation and other services used all translate into CO2 output with global warming impact. A small action multiplied by 27 million has a significant impact-that’s the law of large numbers.

Smallbizlady:  Where do we begin as small businesses to get our companies going green?

Greening your business can be as simple as following your interests. Going green may seem like a daunting task, but it doesn’t have to be. If you start slow and take it one step at a time, you can keep the process manageable and still build a valuable green program that yields tremendous benefits. 

Smallbizlady:  Isn’t it expensive and difficult to go green?

You don’t have to be 100% green. In fact no business is. Pick and choose what works for your business. Not every green practice will fit everyone’s needs or budget.

Smallbizlady:  If you had to pick the three most common things a business can do to go green what would they be?

As an overarching idea, reducing the amount of resources used is the most effective way to quickly and inexpensively green a business. Often this means reducing the amount of paper, energy (electricity) and business travel.

Smallbizlady:  You talk about eight steps to going green, what’s the first step?

The first step involves making a commitment. This means creating a green management team. Depending on the size of your organization, it may be one person-you.

Smallbizlady:  What is step #2?

Step number two is to define your overarching goals and set some specific, measurable objectives that will help you realize those goals. Defining your goals early in the process is the first step in determining what you want from your green program.

Smallbizlady:  What is step #3?

 Assess your greenness by taking inventory of what you are already doing in terms of your use of energy, water and materials usage, products and packaging, transportation and travel, even your marketing and communications programs. You need to know where and when you’re expending resources-and where you can conserve. You’ll need this information to set priorities.

Smallbizlady:  What is step #4?

Assess the risks your business faces-the threats posed by the physical, regulatory and economic forces associated with climate change. Proactive risk management will open up a variety of opportunities.

Smallbizlady:  What is step #5?

Assess the strategic branding and product opportunities related to greenness. Don’t try to fit your identity into a green program, but rather make your green program fit your identity.

Smallbizlady:  What is step #6?

Create a plan. Set measurable objectives-and report measurable results.

Smallbizlady:  What is step #7?

Implement your plan by putting policies and procedures in place to achieve your goals, one step at a time.

Smallbizlady:  What is step #8?

Communicate with key stakeholders by engaging in a public dialogue about your green program, disclosing your assessments and plans in company communications, marketing materials and on-site signage in a transparent way.

If you found this interview helpful, join us on Wednesdays 8-9pm ET follow @SmallBizChat on Twitter. 

How to participate in #SmallBizChat: http://bit.ly/S797e

For more tips on starting or growing your small biz subscribe to Melinda Emerson’s blog http://www.succeedasyourownboss.com

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