Tag Archives | hobby to business

7 Businesses to Start For Under $500

Start a Small Business for Under $500When you see a friend’s kitchen clutter, do you dive right in to bring order it?  Are you the go-to girl for hair and makeup advice? Are you “that guy” who can fix anything technical or mechanical? If you’ve ever considered becoming your own boss, this could be the right time to turn your talent into a thriving side hustle business — even if you don’t have a lot of money to get started.

Starting a business on the side is a smart way to get your feet wet as an entrepreneur. Look first at the services and goods you already provide for free to friends and family. “The best way to start a business for less than $500 is to figure out how to get paid for what you love to do,” says Clyde Anderson, a financial lifestyle coach and CNN contributor in Atlanta. “It’s crucial for anyone who’s looking to start a business to determine what gifts and talents they already have and to convert them into an actual business.”

Here are 7 great businesses to Start For $500

1. Baker Cakes and cupcakes are the highlight of any party, and reality foodie shows such as Cupcake Wars have made baking a popular new business idea. Brooklyn blogger and cupcake expert Nichelle Stephens says you can start a cupcake business for $500 or less, as long as you aren’t trying to open a storefront. “You spend more time than money when starting a baking business,” says Stephens, who shares baking and business tips on her blog. “You need to find a neighborhood where there is a limited number of baked goods available and identify your niche.” Once you get your mixer, the next expense is quality baking pans and cooling racks. Use your co-workers as your test market and promote your business in the groups you belong to, especially if you have children. Other parents are a great potential customer base. Keep in mind it’s illegal in most jurisdictions to bake and sell food from your home. Here’s a website where you can research commercial kitchens in your area.

2. Mobile Notary Public  Despite technological advances, documents such as property deeds, wills and loan papers still require an official signature and stamp by a notary. Some banks and real estate agents have a notary license, but the current trend is using notaries who come to your home or business on call. Setting up this kind of business has strict rules: Most states require you to take a course to learn the notary business and pass an exam, and all require a state license. Check with your state for regulations and costs, and visit the National Notary Association for materials and more information. It’s important to put out the word to friends, family and co-workers about your new notary business. Set up a professional website with search engine optimization so that your business can be found locally. “Pick a niche,” says Dany Victory, owner of mobilenotarypublic.com in Southern California. “I specialize in loan documents, and it’s helped me earn referral customers such as realtors and title companies.” As a mobile notary, your costs are low and there are fringe benefits: You can drive around, meet interesting people and charge a premium for providing door-to-door service. “My income is higher because I charge travel fees on top of the standard notary charge of $10 per signature,” says Victory.

3. Personal Trainer  Many people’s New Year’s resolution is to lose weight, and many of these same individuals are looking for professional help to shed those unwanted pounds. If you are a fitness buff or avid runner, you may be able to make a living by teaching others what you’ve learned. You can be a general fitness instructor or specialize in marathon prep, yoga or Zumba. The first step in launching a fitness business is to become certified as a personal trainer. You also may need some basic equipment such as a portable CD player, exercise ball, stair step and mats. To launch your training business, start by telling your own weight loss story. Don’t be afraid to share your before and after pictures on your website and Facebook page. To find clients, try to build relationships at the gym you already attend. Inquire about becoming a trainer on staff to learn the business. Reach out to friends and colleagues who either don’t have time to go to a gym or feel embarrassed in a room full of people running on treadmills. Fitness enthusiast John Leber of Paramus, N.J., became a trainer in retirement. Leber studied, took a workshop and an exam, and within months got his personal trainer certification from the National Academy of Sports Medicine (NASM). “I worked for a large fitness chain gym for 18 months, and it was like your first job out of college, but after I left that company, my old clients started calling me for services,” says Leber, who is 63.” He specializes in working with clients 50+ and with people recovering from injuries. Here’s more on how to become a personal trainer.

4. Personal Organizer  Clutter is stressful for everyone, and you can make a living helping people get their homes, offices and lives in order. Professional organizing is a perfect business for people with a knack for neatness and developing systems. You can charge hourly or set half-day and full-day flat rates for your time. Not all clutter is the same, so it’s a good idea to choose an area of specialization, such as cleaning out garages, helping people plan for moving or downsizing, or assisting professional women with busy lives. Devise a system for how you will approach new client projects. Some organizers interview prospects; others ask for a tour of the space that needs organizing; some just throw everything on the floor and start from there. Philadelphia-based professional organizer Debbie Lillard, author of Absolutely Organized, wanted to work part time after years as a stay-at-home mom. She launched her business by contacting old friends who were stressed by the disorganization in their lives. She created business cards and flyers and distributed them in grocery stores in affluent neighborhoods. “I wrote a sales letter explaining who might need an organizer and sent it to everyone I knew, which landed me my first clients; from there, it was all word-of-mouth referrals,” Lillard says. Within a few months, she also launched a do-it-yourself website. Lillard went on to write two books about getting organized and shared organizational tips during media appearances, which helped her business grow. Collecting before and after pictures and client testimonials are good ways to promote a business as a professional organizer. For people interested in this business, consider joining the National Association of Professional Organizers, which provides education and training for new business owners in the field.

5. Social Media Marketing Assistant  The social media world is growing, and most business owners don’t have time to keep up. You can create a business as a social media marketing assistant or strategist if you have strong writing skills and a working knowledge of the major social media networking sites. Copy editing skills also are in demand for customers with blogs. Prior experience in public relations and marketing can also set you apart from those who just know social media tools. This business involves helping clients develop a social media strategy, build blogs, and set up Facebook Fan Pages, Twitter accounts, LinkedIn profiles and Google+ accounts. lf you know how to set up and maintain WordPress websites (they’re free), you can specialize in that service and charge a higher hourly rate. Cathy Larkin of Web Savvy PR in Aston, Pa., shows her small-business clients how to make social media marketing less intimidating. She provides strategies and shortcuts to keep her clients up to date online. “The first thing I did was learn the tools; then I picked a niche for the kind of customers I wanted,” Larkin says, “Be willing to work for free at first, just to prove you know what you are doing and get some references.” A low-cost way to quickly sharpen your social media skills is to attend a social media conference such as a PodCamp, which are held all over the country. The key to being successful as a social media marketing assistant is keeping your skills updated and making sure you stay on top of the constantly changing features on the social networking sites.

6. Jewelry Designer  People like handmade, one-of-a-kind jewelry, and this hobby is a good choice for a home-based business. Settle on your signature style or specialty — whether you’ll create pieces with bead design or design molds for silver and goldsmithing or stainless-steel items. Then you need to name your business, create samples, produce high-quality photos and start developing marketing materials. Patricia Miller, owner of the Velvet Box in Flint, Mich., got hooked on the craft while helping a friend with her holiday jewelry orders. Miller launched her own business with small orders for bracelets, and then she began doing home shows. Later she created an online shop at Etsy.com, which makes it simple for crafters to display and sell handmade goods. “Ninety-eight percent of my business has come from repeat customers and word-of-mouth referrals,” says Miller. Jewelry sellers also should look into setting up booths at craft fairs, flea markets and community events. Try partnering with local art galleries, hospitals and boutiques to sell higher-end pieces in your catalog. Don’t forget to wear your own jewelry everywhere you go — you are your best advertisement.

7. Image Consultant  Are you the person everyone stops and says, “Wow, you look great! Can you go shopping with me?” You are not just a trendsetter; you also may have the skills to be an image consultant or visual branding specialist. “Both women and men need to present their very best to the world. I help people reinvent and update their look,” says Tracey Reed, who runs a Philadelphia image consulting firm, Tracey Evelyn Beautiful You. “I do everything from color analysis to make-up lessons and personal shopping.” If you want to start a business as an image consultant, you need to have an understanding of color basics, textiles and clothing silhouettes. Reed, who has a master’s degree in theater make-up and costume design, suggests taking courses in color theory and retail merchandising to sharpen your skills. She started out in the beauty business as a licensed aesthetician and later expanded her services to include wardrobe and image consulting. Potential clients include professional women too busy to shop, brides-to-be who want makeovers, and men who want to sharpen their images to get ahead at work. Having a personal network is key to building your initial clientele. Set up a blog to share style tips, and then use Facebook and other social media to attract new customers. You also can use your website to post special packages, share testimonials and feature before and after photos of clients. It could be your best sales tool.

All of these are great businesses ideas, but keep in mind that you still need a marketing plan  and business plan to get your fledgling enterprise on track. Start with free business plan software at enloop.com to get rolling and later invest in a business plan course at a small business development center or local community college. Business plans help you think through your business operations, target customers, budget and sales projections, so you can measure success in your new business.

Do you have other great business ideas for under $500? Please share your comments.

This article was originally posted on http://www.secondact.com/ and the copyright is held by Entrepreneur Media.

For more tips on how start or grow your small business subscribe to Melinda Emerson’s blog http://www.succeedasyourownboss.com.

Melinda F. Emerson, known to many as SmallBizLady is one of America’s leading small business experts. As a seasoned entrepreneur, professional speaker, and small business coach, she develops audio, video and written content to fulfill her mission to end small business failure. As CEO of Quintessence Multimedia, Melinda educates entrepreneurs and Fortune 500 companies on subjects including small business start-up, business development and social media marketing.  Forbes Magazine named her #1 woman for entrepreneurs to follow on Twitter. She hosts #SmallBizChat Wednesdays on Twitter 8-9pm ET for emerging entrepreneurs. She also publishes a resource blog http://www.succeedasyourownboss.com Melinda is also bestseller author of Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works.

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Ask @SmallBizLady: How can I get my kids to “buy in” to my business?

Here’s the answer:

 

Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady.

This week, we are taking on the question: How can I get my kids to “buy in”  to my business?

If you want to get your family to support your business follow these steps:

  1. Communicate with them and teach them what you do.
  2. Don’t be afraid to put even the little ones to work; Get them a job in the business
  3. Share your ideas and ask for their feedback
  4. Everyone loves to be asked for advice, so you can’t go wrong there.

If you have a question for Melinda Emerson, Small Biz Lady, leave a comment on this blog using the contact us page or send me a note on Twitter @smallbizlady, on Facebook at www.facebook.com/smallbizlady or you can hit me up on www.linkedin.com/in/melindaemerson

I’m always here as a resource.

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Do you need a Small Business Makeover?

Pitney Bowes wants to give your business a communications makeover worth up to $10,000. If you could use some help with your email, direct mail and social media communications, you can win a free year of using Pitney Bowes’ full suite of business tools.  The grand prize winners will also receive in person one-on-one coaching from me @Smallbizlady and my colleagues marketing expert Jane Applegate and technology expert Phil Simon.Pitney Bowes Makeover Small Business

 

 

You have until July 19th to tell us how you’d improve your business communications. The earlier you enter the better as you will need to get a social media pals to vote for you in order to become a finalist. To enter write a 300 word essay on your biggest communications challenge or send in a one minute video. Click here to enter the Pitney Bowes Small Business Makeover Contest     http://www.pbsmartessentials.com/makeover/

Disclosure: I am a paid consultant to Pitney Bowes to participate as a judge and business coach in this makeover contest!

For more tips on how start or grow your small business subscribe to Melinda Emerson’s blog http://www.succeedasyourownboss.com.

Melinda F. Emerson, known to many as SmallBizLady is one of America’s leading small business experts. As a seasoned entrepreneur, professional speaker, and small business coach, she develops audio, video and written content to fulfill her mission to end small business failure.  As CEO of MFE Consulting LLC, Melinda educates entrepreneurs and Fortune 500 companies on subjects including small business start-up, business development and social media marketing. Forbes Magazine recently named her one of the Top 20 women for entrepreneurs to follow on Twitter. She hosts #SmallBizChat Wednesdays on Twitter 8-9pm ET for emerging entrepreneurs. She also publishes a resource blog www.succeedasyourownboss.com Melinda is also the author of the national bestseller Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works. (Adams Media 2010)

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The Difference Between a Jobbie, a Job-business and a Bona-fide Business

small biz chat with melinda emersonEvery week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Carol Roth about a jobbie, a job-business or a bona-fide business? @CarolJSRoth Carol helps businesses grow and make more money. She’s a deal maker & business strategist to corporations, small businesses & entrepreneurs who has raised $1 billion in capial, $750mm in M&A deals. She is also the Author of The Entrepreneur Equation, http://amzn.to/eSsnBj

Smallbizlady:  How do you define the difference between a jobbie, a job-business and a bona-fide business?

Carol Roth: A jobbie is a hobby disguised as a job or a business. A job-business is a business that is really more of a job.  You pay for the pleasure of having it and it is 100% dependent upon you. A bona-fide business isn’t dependent upon any one person for its existence.

Smallbizlady:  What are the pros and cons of each type of business?

Carol Roth: A jobbie is a great way to test out a business, if you keep to a defined budget and have an exit plan.  It’s also great if you want to have a hobby that produces income.  But if you want to really have a sustainable business, you have to move past a jobbie.  You also need to be realistic about its potential and not invest so much money that you never generate a return!

A job business is entirely dependent upon you, so if you go on vacation- no money comes in.  If you get sick, nobody services your clients.  It is often easier to start, but can lead to you working more hours for the same or less pay with more stress than if you had a regular job.

A bona-fide business may require the most in terms of resources, but gives you the best opportunity for work/life balance and a return on your investment (of both time and capital).  Plus, in many cases, you get the opportunity to contribute more to the economy from your growth and help more people.

Smallbizlady: How does the fact that not all businesses are created equal impact your business’s opportunity? Continue Reading →

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7 Questions Hobbyists Should Consider When Starting a Small Business

This is the last of a two part series on how to turn a hobby into a small business. Sometimes people with great hobby do not have the right amount of business acumen to run a business. Everyone has good ideas — it is the business of running a business that gets some people in trouble.

Here are seven questions that one should consider before diving head first into entrepreneurship.

1. How committed are you to being a business owner? Successful small business owners are fully committed to their businesses. Are you the type of person who has lots of interests? Do you have lots of unfinished hobby projects around the house? Would you be easily distracted by the next business idea that you dream up? Successful entrepreneurs are disciplined.

2. Do you have a competitive attitude? Are you willing to charge people enough to make money from your products? Many people with hobbies have been giving away their homemade goods as gifts and presents for years. You must really change your mind set to turn into a real business person. No more hook-ups, friend discounts or freebies.

3. Are you a glass half full or half empty kind of person? Your business will live or die based on your own personal optimism. Most successful entrepreneurs are optimistic people. Can you see a positive opportunity or lesson in an otherwise challenging situation? When you don’t have optimism in your business, it is very difficult to sell to anyone or motivate employees. Most of all it is difficult to run a small business; you need optimism to survive the lean times.

4. How big of a business do you want to run? When you start a business, you also need to know in the beginning how much responsibility you are really trying to take on. It is also important to always know how much money you need to make to be happy.  Do you want to make enough money to pay your bills and go on a few nice vacations per year, or do you want to buy your own island? Do you want one great restaurant or a regional chain of pizza shops? Do you want your product sold in high-end boutiques or at Wal-Mart?  These are all decisions to be made up front as you are starting your business.

5. Do you like to make decisions? One of the main differences between having a hobby and running a small business is making critical decisions with financial implications. In business there are many roles you will need to take on. The average business owner does 10-13 jobs starting out. Will your accountant do payroll or will you use a service? Will you hire employees or make everyone a 1099 virtual employee.  Will you hire a booker to source a foreign manufacturer or run a local manufacturing operation that will great increase your cost per unit.  Will you be a home-based internet business or have a retail storefront?

6. Do you have the money to start a business? Once you’ve written a marketing plan and then a business plan, you will know if there’s a market for your hobby to become a profitable small business. The next step is to start saving to finance the launch of your new business.  Will you start with product or will you need to develop a few more to generate the money that you need to sustain the business. You should not quit your day job until you have sufficient money to fund your business plan and your household. In fact, there are three pools of money you should have in place before you start your business full-time. 

A) You need emergency savings for your household.

B) You need enough money to go up to two years without a paycheck.

C) You need the first year of operating expenses for your business.

Start saving 20-40% of every paycheck to save the money you need to become your own boss. Often, things do not work out exactly according to your business plan. These pools of money will be your contingency plan to ensure that the business and your family financially survive your small business endeavor.

7. Do you like to sell? As an entrepreneur YOU are the chief sales officer. You must be the best sales person in your company.  Not only do you sell your products–you also sell your vision for the company and most importantly you sell yourself.  And you will need to sell every where you go, and make sure that those close to you know what you do. If you love selling, entrepreneurship really could be for you.

If you didn’t have strong answers to most of the questions you might need to plan a little more or consider getting a business partner to help you make your business plan a reality.  The key is being honest with yourself about what skills you have and need to turn your hobby into a full-time business.

What other questions do you think a person with a hobby should ask themselves before making their entrepreneurial dreams a business reality?

WANT TO USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE? You may, as long as you include this complete blurb with it:

For more tips on how start or grow your small business subscribe to Melinda Emerson’s blog www.succeedasyourownboss.com.

Melinda Emerson, known to many as “SmallBizLady,” is a Veteran Entrepreneur, Small Business Coach and Social Media Strategist who hosts #SmallBizChat weekly on Twitter for emerging entrepreneurs.  #Smallbizchat is the trusted resource on Twitter to discuss everything entrepreneurs need to know about launching and running a profitable small business. Her first book Become Your Own Boss in 12 Months was released in March 2010.

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How to Turn a Hobby Into a Small Business

This is the first of a two part blog series on how to turn a hobby into a small business.

Hobbies are fun personal interests that people pursue out of love. Some use hobbies to spend quality time with loved ones, friends or themselves. Some people use hobbies to relax. Popular hobbies including scrap booking, fishing, quilting or writing. Some people make scarves, bake cakes, party favors or frame special mementoes. If you are someone who has a hobby that people line up for—you could be on to a profitable business idea. It’s ideal to do something you love to do and get paid for it. But there is a big difference between making some extra pocket change at holiday time and running a business full-time. Here are some tips on how to turn a hobby into a small business.

There are many ways to turn a hobby into a business.

You can sell products, but don’t forget that you can also sell information as a business model. If you like collecting coupons — you could create a subscription service to notify people of the best supersaver deals each week. If you like baking, you could start selling brownies and pies or you could create a membership website for recipes for homemade baked goods that are for people with food allergies that are wheat/gluten free. Now the greater your production demands eventually you’ll need access to a commercial kitchen—but some economic development agencies across the country are creating food incubators for this very reason. If you enjoy making jewelry, why not sell your products via an online store, rather selling through the typical route of women’s conferences, craft fairs or boutiques.  All these pastimes can be turned into lucrative businesses.

Freelancing is a great way to transition your hobby into a full-time business.  I recently conducted an interview on #Smallbizchat with Pete Savage, the co-author of The Wealthy Freelancer. He’s got great insight into starting slow and building strong. Here are six additional steps that you should take if you want to start a full-time business. 

Be Honest With Yourself. Do you have the energy and stamina to crank out your hobby in volume enough to make it a viable business? Make sure you don’t ruin something that brings you joy. People pursue hobbies to blow off steam.  If you add a lot of pressure—you could blow your stack. Do your research to make sure there’s a paying customer before you bet the farm on your hobby. Successful businesses require dedicated work and responsibility. It’s easy to take the fun out of your hobby if you do not plan well.

Use Low Cost Business Resources. Once you decide that starting a business is for you, there are many books that you can read to develop your plan including my new book Become Your Own Boss in 12 Months. This book gives a comprehensive look at starting a business. It takes you month-by-month through a planning system to help you transition from having a job to starting a business. You should also make an appointment with your local Small Business Development Center and sign up for a business planning course or SCORE chapter which can provide online and face-to-face counseling.

Check Out Your Local Library. You can get plenty of market research data help from the business librarian at your local branch. Also, find out information on legal entities, sales taxes, business insurance and small business accounting systems.  There is also opportunity to learn about any business licenses or regulations that you will need to comply with to start your business.

Start While You Are Still Working a Job. There are two reasons why this is a good idea.

  1. You need to save a significant amount of money before you leave your job to become an entrepreneur—so it’s best to keep the paychecks rolling in as long as possible.
  2. Your job is one of the best sources for a customer base, particularly if your hobby has nothing to do with your day job.

Update Your Contacts And Skills. Start networking externally. Reach out to all your contacts and make sure you have your contact database on a flash drive that you keep at home. Learn the latest social networking sites and how to write press releases. Use your down time to do internet research for sourcing vendors and suppliers and to confirm your target market.

Figure Out How to Stand Out.  It is very difficult for small businesses to compete on price. You must clearly identify your niche customer and spend some time developing a signature product or signature services.  Anyone will buy something once.  How will you get them to buy it over and over again from you?

Turning your hobby into a full-time business is a great way to become your own boss. Why not work at something you love – and earn a living from it?  Do your research before you start your business. You’ll need a lot more customers than the 30 people that buy cakes from you every holiday to replace your full-time salary. Make sure there’s viable market for your goods and services, and start saving money at least 12 months before you start your business.

Next Week:  7 Questions Hobbyists Should Consider When Starting a Small Business

WANT TO USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE? You may, as long as you include this complete blurb with it:

For more tips on how start or grow your small business subscribe to Melinda Emerson’s blog www.succeedasyourownboss.com.

Melinda Emerson, known to many as “SmallBizLady,” is a Veteran Entrepreneur, Small Business Coach and Social Media Strategist who hosts #SmallBizChat weekly on Twitter for emerging entrepreneurs.  #Smallbizchat is the trusted resource on Twitter to discuss everything entrepreneurs need to know about launching and running a profitable small business. Her first book Become Your Own Boss in 12 Months was released in March 2010.

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Go From Employee to Entrepreneur

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat.  The show takes place every Wed on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Kim Beasley is the owner of two small businesses, and the author of Your Passionate Business, @passionatebiz or @KimBeasley on Twitter. Kim knew at an early age that she wanted to run her own business and, after earning two degrees and working in Corporate American for almost 15 years, Kim decided it was time for her to start her own business, one is Your Passionate Business which helps others start their own business. The second is Pro Membership Services, specializing in developing business or membership websites using WordPress or Drupal. For more information: http://kimbeasley.com/about/

Smallbizlady: What are some important things that a startup business owner need to keep in mind when starting their business?

Kim Beasley: Be open to change, which means that you should be flexible when developing your business.

  • Don’t be afraid to ask questions to those who are experts or leaders in your chosen industry.
  • Use social media to grow your network of business associates and clients.
  • Develop a solid financial plan that you continuously follow.
  • Always have a marketing/advertising plan in place to help grow your business.

Smallbizlady: How much time should be invested in researching a chosen business industry?

Kim Beasley: However much time is needed for you to become comfortable with your choice for an industry. Don’t be too hasty when determining which industry will be your niche. Make sure that you are not only comfortable with your choice but also ready to do what it takes to be successful in your industry.

Smallbizlady: What is your philosophy about starting a business?

Kim Beasley: Your skill + your passion = your passionate business. When starting a business, it is important that you center it on a skill you are passionate. Understanding that your passion for your business is what will help keep it going.

Smallbizlady: How do people know if their passion is profitable?

Kim Beasley: Research, research, research! Starting with research to see if your passion can become a viable business is the first step in determining if it can be profitable. If you find that it is not, see if you can combine it with another skill you are passionate about to see if the combination can be profitable. For example, writing can be combined with research or cooking with writing a cookbook and so forth.

Smallbizlady: What are the top mistakes unemployed people make when starting a business?

Kim Beasley: Not doing their due diligence regarding research, not setting up a firm financial foundation and not having a business mentor. It is very important that at least these three things are in place in order to create a solid start to your business.

Smallbizlady: What are some of the marketing avenues that are good for startup business owners?

Kim Beasley:

  • Sharing information about your business via social media websites like Twitter, Facebook or LinkedIn.
  • Trading links with others to build a solid “backlinks” process and placement.
  • Applying good SEO (Search Engine Optimization) techniques to your website such as research what keywords will help drive traffic to your website.
  • Research websites such as Craigslist.org to see if sharing information about your products or services will be beneficial.

Smallbizlady: What advice would you give to other startup business owners?

Kim Beasley:

  • Stay focused on the important matters.
  • Don’t let issues stop you from reaching your goals.
  • Constantly improve processes.
  • Build a virtual team that is strong, understands your business, and meets your needs.
  • Outsource those tasks that you can delegate for someone to do.

Smallbizlady: How important is it to have a strategy plan in place?

Kim Beasley: A business without a plan is planning to fail. A strategy plan is important because it gives you a guideline for where you have been, where you are and where you want to go. Business owners should always have a living strategy plan that will guide them as they manage their business.

Smallbizlady: How do you know where to locate your office (in-home or office building)?

Kim Beasley: It is important that you determine your location immediately when developing your business. If you find that you will have customers visiting your office on a regular basis then it might be better to have an office that is away from your home. But if most of your work can be down from your home then save yourself the overhead cost of having an external office and just setup an office in your home. Make sure that your home office is a dedicated space that is not shared. This is important for tax purposes.

Smallbizlady: Is it important to have a business mentor?

Kim Beasley: Yes it is important to have a business member because they can help guide you around the “hiccups” that business owners can experience when in the “startup phrase”. When determine who will be your business mentor, make sure that you hire someone who is knowledgeable about your industry. Don’t be afraid to ask them for references so that you can check to see how they have helped others to become successful.

Smallbizlady: What type of people do you need to have on your business support team?

Kim Beasley: The type of people you have on your business support team can vary. Just make sure that as soon as you can, hire a Virtual Assistant (a VA can help mange your business), graphic design (for branding), web design (online presence), or bookkeeper/accountant (manage finances). If you feel comfortable outsourcing these services, do so because it can help free up your time so that you can spend more time developing your business.

Melinda Emerson, known to many as “SmallBizLady,” is a Veteran Entrepreneur, Small Business Coach and Social Media Strategist who hosts #SmallBizChat weekly on Twitter for emerging entrepreneurs.  Her first book Become Your Own Boss in 12 Months is out in March 2010.

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The Entrepreneur’s Job Description PART I

It will take every bit of enthusiasm and energy you have to grow your business into a viable enterprise and a powerful brand.   If you think you work hard now with a job working in corporate America, you are in for a rude awakening once you start your small business, particularly if you are used to having a large support staff.  This is the first of a Two Part series of blog posts on what it takes to be an entrepreneur.

cover_becomeboss_11-16-09This blog post is excerpted from my forthcoming book Become Your Own Boss in 12 Months! A Month By Month Guide To A Business That Works! The book will be released in March 2010 by Adams Media.  Become Your Own Boss in 12 Months! is organized by month to lead you step by step through the process of how to transition from a job to small business ownership. In other words, it’s a 12 month planning guide to fire your boss and start your small business.

What Does It Take To Be an Entrepreneur?

1. Chief Visionary Officer You must visualize what you want your small business to become over the long haul. Stephen Covey’s most famous concept is “Begin with the End In Mind!”  This is true in business and in life.  This is the step that gets people in trouble all too often.  Don’t get excited about making one initial sale.  Take the time to plan out your business model and write out a business plan. Think about what you want your business to be ultimately in terms of number of employees, number of locations, and amount of revenue etc. this will dictate everything you do as you start and grow your business.

2. Chief Sales Officer Nobody should be able to sell your business better than you. You need to be a selling machine.  Networking feeds the sales of your business.  People do business with people they like and know.  If you are known more internally at your current job than externally, spend the time to build your network before your start your business.  If you are really not that great at networking, there are two options: get a partner with a great rolodex who loves to network or take some sales training courses to develop a structured system to get it done.

3. Marketing Manager Your marketing efforts are the life’s blood of your business.  You must market strategically. You have limited time and limited resources. The narrower your niche market, the easier it is to focus on where to engage your customers. When you are just starting a business you should do marketing activities weekly.  Social media marketing activities must be done at least three times a week.NameTag_CVO

4. AR/AP Manager (Accounts Receivable /Accounts Payable) One of the most important things you need to do to have a successful small business is to stay on top of who you need to pay, and who owes you money.  You should develop a set policy for when you cut checks to vendors and payroll such as every two weeks.  When you can, try to negotiate credit terms with all of your vendors. Push for Net 45 if you can.

5. HR Manager All part time, full time and contract employees will be hired by you.  That means you will need to develop job descriptions for each position and conduct interviews for all positions needed. If you work with a temp agency you will still need to provide a job description.  No employees should be hired until you can afford their salary, taxes and benefits for at least six months. A year is even better.

What other jobs do you think a small business owner needs to do?  Please leave a comment.

WANT TO USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE? You may, as long as you include this complete blurb with it:

Melinda Emerson “SmallBizLady” is a Veteran Entrepreneur, Small Business Expert and Social Media Coach who hosts #smallbizchat on Twitter.  #Smallbizchat is the trusted Twitter resource to discuss everything entrepreneurs need to know about launching and running a profitable small business.  Melinda’s first book, Become Your Own Boss in 12 months; A Month-By-Month Guide To a Business Than Works! is scheduled to be released by Adams Media in March 2010.

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#SmallBizChat Live Telesummit Recap (Part 2)

(Dear readers: this is the second part of a two part post. Click here to see part one.)

smallbizchat_live_telesummitEvery week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. This past week, I presented the first annual #SmallBizChat Live Telesummit. The goal was to give the audience the information to create a new plan for their business in 2010. After nearly a year of communicating in writing on this blog and using Twitter, LinkedIn and Facebook, I wanted to interview small business experts over the phone. I also wanted our followers to have access to some experts who do not use Twitter, but who have fantastic information to share. In today’s blog post, I have prepared a recap of three key points that each expert shared with us.

Allyson Lewis @allyson7minutes is a renowned motivational speaker and business coach whose focus is on productivity, specifically developing systems to change your life. Her book, The Seven Minute Difference, grew out of the workshops she has been teaching for the past five years. For more information, please visit Seven Minutes Inc. Allyson talked to us about getting more out of your day as a business owner.

Here are Allyson’s key takeaways:
1. Use a daily written plan of action. The average adult has a 7 minute attention span. Take 7 minutes to write down your top priorities for the day. Regain your passion by doing what is most important to you.
2. Get 7-8 hours of rest a night. Stop watching late night TV and sacrificing a good night’s rest.
3. She introduced the 5 before 11am rule. Allyson advises us all to make an exhaustive list of everything in our personal lives and business lives that needs to get done. Then she suggests tackling 5 tasks per day before 11am, if that’s too tough try do 5 a week. Just get rid of the list.

Michelle Villalobos @mivi is a business turnaround expert who teaches busy entrepreneurs how to improve their sales approach through networking skills, personal branding and word-of-mouth marketing. For more information, please visit MichelleVillalobos.com. Michelle talked to us about turning contacts into contracts.

Here are Michelle’s key takeaways:
1. Reframe the typical “elevator pitch” into an “elevator teaser.” Instead of a rapid fire 30 second commercial that describes everything you do, find the core of what you do and develop a tagline that encompasses your entire brand (if you can). Done properly, it will elicit the follow-up question, “that sounds interesting, tell me more.” One therapist who helps people get over their fears and anxieties described herself as “the couchless therapist,” which makes people want to know more.
2. Business card etiquette – Avoid “premature solicitation” – which is the act of handing out business cards before even saying hello. When you give someone a business card, it is all about timing. Your goal is to develop rapport and to connect with someone. The time to exchange business cards, more appropriately, is after interaction.
3. Follow-up is important. Michelle suggests offering a free newsletter signup to people in a follow-up email. And in the monthly newsletter have valuable tips and info, all focused on the needs of the customers.

Paul B. Brown is a long-time contributor to the New York Times and author of more than two dozen books, including the international best-seller Customers for Life. He is the author of Publishing Confidential: What it really takes to land a non-fiction book deal. Paul spoke with us about becoming a published author to build your business.

Here are Paul B. Brown’s key takeaways:
1. Once you have book idea, the first thing to do is to try developing an outline for the book, and then writing 2-3 sample chapters.
2. The title of your book should tell people exactly what your book is about. Do not be afraid to talk to potential readers about the book topic to get the right words to use in your book title.
3. A book proposal is what you need to approach an agent or editor to pitch your book. It’s fine to send a query letter first, but if there’s any interest, the next request will be to send a book proposal which is typically a 30-page document. Start working on the proposal before sending query letter, so that you can respond to interest.
Paul made a special offer to Telesummit participants – he will give out a copy of a book proposal that sold. You should email Paul at paulbbrown@aol.com and use “Melinda’s Telesummit” in the subject line. His offer ends 11/13/09 at 5pm Eastern.

Lisa D. Sparks @lisadsparks is an email marketing expert with nine years of experience developing and implementing marketing solutions for small business owners. Lisa taught us how to become email marketing rock stars. For more information, please visit lisadsparks.com

Here are Lisa’s key takeaways:
1. Typical open rate on email marketing is 22%. Be sure not use language in your emails that are triggers for spam filters such as: FREE, space available, special offer, only today, !!!, and ???
2. You should have multiple ways to build your email list for your business. Using an email sign-up for your newsletter/blog on multiple pages of your website is one strategy. You can also offer a special report in exchange for an email address. Conducting free monthly conference calls is another great technique to build your list. When you go to a networking function, be sure to ask someone who gives you a business card if you can add them to your mailing list.
3. Develop an editorial calendar for your e-newsletters and all of your auto-responders. Consider writing a year’s worth of e-newsletters all at once. Email should not be the only way that you communicate with your list – using video and/or audio and are nice ways to break it up.

If you missed the SmallBizChat Live Telesummit, do not worry! We are editing and packaging the calls to make them available shortly… so stay tuned.

I hope that after you read what these experts had to say, you will be ready to tackle 2010 with some inspiration and new tricks up your sleeve. Being in business is a spiritual marathon. Hang in there.

My co-host Cathy Larkin @cathywebsavvyPR and I presented the 1st Annual SmallBizChat Live Telesummit because it is our mission to end small business failure. We will be back November 2010 to do this again.

Please follow us at @smallbizchat and join us for #SmallBizChat every Wednesday from 8-9pm Eastern on Twitter. #SmallBizChat is the trusted resource on Twitter to discuss everything entrepreneurs need to know about launching and running a profitable small business.

How to participate in #SmallBizChat: http://bit.ly/S797e

For more tips on starting or growing your small business subscribe to Melinda Emerson’s blog at www.succeedasyourownboss.com

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#SmallBizChat Live Telesummit Recap (Part 1)

(Dear readers: this is the first part of a two part post about SmallBizChat Live Telesummit. Part two will post on Friday, November 13, 2009.)

smallbizchat_live_telesummitEvery week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. This past week, I presented the first annual #SmallBizChat Live Telesummit. The goal was to give the audience the information to create a new plan for their business in 2010. After nearly a year of communicating in writing on this blog and using Twitter, LinkedIn and Facebook, I wanted to interview small business experts over the phone. I also wanted our followers to have access to some experts who do not use Twitter, but who have fantastic information to share. In today’s blog post, I have prepared a recap of three key points that each expert shared with us.

Mike Michalowicz @TPEntrepreneur kicked off our Telesummit. Mike is small business expert who is known as the Toilet Paper Entrepreneur. For more information, please visit toiletpaperentrepreneur.com Michalowicz talked about using social media a build your business.

Here are Mike’s key takeaways:
1. Use a 4 to 1 ratio in your content posted on social media sites. Only promote yourself once in every four times you communicate. Always seek to add value to your audience.
2. Take a non-traditional position to stand out among other experts in your field.
3. Blogging and participating in forums is a great strategy, but using Google ad words can be effective as well. 

Karyn Greenstreet @kgreenstreet was our second guest. She’s a self-employment expert who runs thesuccessalliance.com. Her website has all the resources a business owner needs to start or run a mastermind group. Karyn talked to us about mastermind group best practices.

Here are Karyn Greenstreet’s key takeaways:
1. Being involved in a mastermind group is something successful entrepreneurs do.
2. Think about the other skills you need in your business when you want to recruit members to start a mastermind group. Mastermind groups are typically four-to-ten people.
3. Develop set procedures for how your group will operate and get all participants to sign the agreement. Using an agreement is one of the best ways to get participants to commit to the terms and then fully participate.

Dr. Mel Gravely @melgravely kicked off day two of the Telesummit. Mel is the founder of the Institute for Entrepreneurial Thinking, the leading think tank on issues related to business development. For more information, please visit entrethinking.com Mel talked about how to retool your business in tough times.

Here are Dr. Gravely’s key takeaways:
1. It is more important than ever to focus on your niche market and your value proposition. Gone are the days of the generalist consultant.
2. Do not launch any new marketing initiative that you can’t afford to keep up for at least a year.
3. Business shouldn’t always be a struggle. If you have been struggling in your business for more than four years, and it’s never been profitable; it might be time to move on from that business or that business model.

Tim Berry @Timberry is president and founder of Palo Alto Software the makers of Business Plan Pro, and founder of bplans.com. He’s the author of The Plan-As-You-Go Business Plan, Entrepreneur Press. Tim talked about Managing Cash Flow in a Tough Economy.

Here are Berry’s key takeaways:
1. Make sure you know how your clients process invoices. When you can, build a relationship with someone in accounts payable. When evaluating a deal with a major corporation, make sure you’ve got enough cash reserves to wait on your money, or don’t do the deal.
2. Would you walk a city-block blindfolded? Well that’s what is it like to run a business without up-to-date financial statements. You must have a current statement of cash flow, profit & loss statement, and a balance sheet every month.
3. Do not use your line-of-credit to finance marketing efforts to generate sales. Use you line of credit of finance business you have already won.

(NOTE: This is part one of the #SmallBizChat Live Telesummit recap. Part two will post live on Friday, November 13, 2009.)

If you missed the SmallBizChat Live Telesummit, do not worry! We are editing and packaging the calls to make them available shortly… so stay tuned.

My co-host Cathy Larkin @cathywebsavvyPR and I presented the 1st Annual SmallBizChat Live Telesummit because it is our mission to end small business failure. We will be back November 2010 to do this again.

Please follow us at @smallbizchat and join us for #SmallBizChat every Wednesday from 8-9pm Eastern on Twitter. #SmallBizChat is the trusted resource on Twitter to discuss everything entrepreneurs need to know about launching and running a profitable small business.

How to participate in #SmallBizChat: http://bit.ly/S797e

For more tips on starting or growing your small business subscribe to Melinda Emerson’s blog at www.succeedasyourownboss.com

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What Business Should I Start?

As a small business coach, not a week goes by that someone doesn’t say, “I need your help, I know I am meant to start a business, but I don’t know what kind of business I should start”.  Now, I specialize in helping people map out a plan once they decide to start a business, but I decided to develop a system to help people get clear about their business prospects.

Some entrepreneurs are born; they are the types that just can’t work for other people.  Some entrepreneurs are made through years of working soul-sapping jobs, and finally one day they know they can make more money working for themselves.  Some grow up in a family business and it just falls into their lap or they are strong armed into it by their parents.  Others are forced into business ownership after months of frustration looking for a job after getting laid off.  Regardless of how you make your decision to join the ranks of the self-employed the next question is – what business should you start?

There are many paths, but it really boils down to four options:

a) Start a business organically from scratch

b) Buy an existing business

c) Buy a franchise

d) Create an internet business

If you want to start a business organically, you will need to develop your business idea and be clear that you have viable market.  In other words, you need to be clear about who is buying and why, to see if you can identify the right business for you.

5 ways to find a business idea

What are 5 things you are passionate about?

  1. What is item you feel strongest about?
  2. Can you develop 10 ways to produce, promote and sell this as a business?  (If you are selling a retail product or a manufacturing business concept select your top product from the list)
  3. Make a list of 10 action steps to move forward with developing your product.
  4. If you are selling professional services or an online business, make a list of 10 action steps you can take to move forward with your business.

This basic system will help you get clear about whether an interest or hobby can be turned into a business. Let’s break down the steps using my coaching business as an example. This is a professional service business.

Step 1.  Five Passions

  • singing
  • love nurturing others in business
  • products for toddler children
  • power networking
  • writing

Step 2.  Select the #1 Passion

Love nurturing others in business = small business coach

Step 3.  Develop 10 products and or promotional ideas for your business concept

10 products and or promotional ideas for start-ups and people transitioning from corporate to business ownership

  • Develop one-on-one/group coaching packages
  • Be Your Own Boss Book & Self-Study Workbook
  • 10 Things You Must Never Forget in Business Audio CD
  • Life Planning Journal
  • Host @Smallbizchat weekly on Twitter
  • Develop workshop series
  • How to Transition from Corporate to Business Ownership,
  • How to Recession Proof Your Business,
  • What is Your 30 Second Commerical?
  • Mompreneurs:  Managing it all without the guilt.

Step 4.  Develop 10 action steps to pursue this business

Hire a coach to work with me so I can understand what it is like to be coached.

  • Read any books and take any courses that can increase my expertise
  • Hire a graphic designer thru e-lance.com to develop my logo, website and online brand
  • Join groups on Linkedin and Facebook that target small businesses
  • Join Twitter and develop a signature brand on twitter
  • Develop an outline for my book and start working on sample chapters
  • Purchase books that explain how to get a non-fiction book deal
  • Investigate courses at CoachU and other business certification organizations
  • Gain membership to the National Speakers Association
  • Develop a special report “44 Things to Do Before Going Into Business” as a free giveaway/download to start building my list online.

Once you have your action steps, try to take a step every day or at least one a week.  If you start right away, you’ll be more likely to follow through with your business plans.  Keep in mind that some of your steps will take a little time to execute if done well.  The internet is a great resource for research.  If you do something every day to start your business, you will be that much closer to making it your full-time job.

Repeat this system as many times as you need to find a business that is the right business for you. You can also drill down from 10 action items to 20 or 30 if you really have a well-thought out idea.  The key to any business is understanding who’s buying and why they are buying from you.  Once you’ve chosen your focus area make a list of 10 niche areas that you can specialize in with your service or product.  The 5 ways to find a business idea is a great way to start thinking about how your idea can become a successful business.

If this system helps you, please let me know with a comment below.

WANT TO USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE? You may, as long as you include this complete blurb with it:

Melinda Emerson is a Veteran Entrepreneur, Small Business Expert and Social Media Coach who hosts #smallbizchat on Twitter.  #Smallbizchat is the trusted Twitter resource to discuss everything entrepreneurs need to know about launching and running a profitable small business.  Melinda’s first book, Be Your Own Boss! How to Quit Your Job and Start Your Own Business 12 Months or Less! is scheduled to be released by Adams Media in early 2010.

If you’re ready to start or grow your small business visit www.succeedasyourownboss.com and subscribe to Melinda Emerson’s blog.

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