How to Build a Legacy Brand in Your Small Business

Guest Article “This is why I love her!!! Beautiful advice!!!! “I love Super Soul Sunday.” “I want a bracelet that says WWOD…as in What Would Oprah Do.” “She has her life together.” “I don’t think for a moment Apple will make bad products.” “My iPhone has never failed me.” “I do like Apple products. They’re […]

How to Stay Relevant and Successful in Today’s Changing Market

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Susan Solovic @susansolovic. Susan Solovic is an award-winning serial entrepreneur, New York Times, Wall Street Journal, Amazon.com top 100 and […]

Five Reasons Your Company Should Have a Platform

These days, you can’t go five minutes without hearing someone talk about platforms. The term is almost a buzzword. As I explain in  The Age of the Platform, a platform is merely a structure made up of “planks,” or integrated features. For instance, Google in 1998 wasn’t a platform; it was a really neat search engine. By adding planks […]