Tag Archives | national small business week

National Small Business Week is Here!

By on May 21, 2012 in Grow Your Business, Melinda Emerson @SmallBizLady, SmallBizChat, Your Small Business

America’s #1 Small Business Expert Joins the New York Times. I am excited to announce that I am joining the writing team at the You’re the Boss section of The New York Times. Premiering this May, my column on social media and small businesses will run weekly on the blog centered on small business ownership advice.  Loren Feldman, small-business editor of The New York Times says “Melinda Emerson is a force of nature. She will be writing about social media, and we are very excited about adding her passion, her energy and her insights to You’re the Boss.”  Click here to read more.

I consider May to be National Small Business Month. There are always tons of events, conferences and contests that kick-off or take place during the month of May, and this year is no exception.  May 20-26, 2012 is actually National Small Business Week, which is a great opportunity for businesses large and small to celebrate all that we contribute to the U.S. economy.  Here’s a list of some of the top events taking place this week to help you grow your small business:

On #Smallbizchat this week: We are having a National Small Business Week celebration sponsored by Verizon Small Business @VZSmallBiz. In honor of this special week, Verizon is giving away 12 top business books to the first 200 people who come to #Smallbizchat this Wednesday between 8-9pm ET and use our hashtag.  Follow my @SmallBizLady Twitter handle for more details. Here’s how to participate in #Smallbizchat http://bit.ly/S797e

This week’s #Smallbizchat topic: How to Use Pinterest to Grow Your Small Business with Jennifer Abernethy @SalesLounge and Author of The Complete Idiot’s Guide to Social Media Marketing.  Don’t miss it.

Join FedEx Office, Our Office is Your Office Tweet Chat Series On Tuesday May 22, 1-2pm ET with Gene Marks @GeneMarks. He’ll be sharing advice on networking to increase small business cash flow.  To join the live chat on Twitter, follow @FedExOffice and use hashtag #FedExOffice.

National Small Business Week Conference:  Sponsored by the Small Business Administration @SBAgov, which is holding its annual conference in DC this week. If you are in the area, they are having a Tweetup Tuesday May 22nd in DC. There is still time to register http://owl.li/aZhFu

See SmallBizLady Live: I’ll be in Chicago this week attending the Black Enterprise Entrepreneur’s Conference at the Chicago Hilton. It kicks off May 23-26th, 2012.  Be sure to check out www.blackenterprise.com this Thursday May 24th. A feature article on my business will be published as part of their Black Blogger Month series.

Great Contest Opportunity: If you are looking to expand your business, Chase and www.LivingSocial.com have teamed up to give up to 12 grants of $250K to small businesses. This is am amazing opportunity for today’s entrepreneurs. For complete contest details visit www.missionsmallbusiness.com The last day to enter is June 30th.

Do you know about any other great events for National Small Business Week? Please share them in the comments.

For more tips on how start or grow your small business subscribe to Melinda Emerson’s blog http://www.succeedasyourownboss.com.

Melinda F. Emerson, known to many as SmallBizLady is America’s #1 small business experts. As a seasoned entrepreneur, professional speaker, and small business coach, she develops audio, video and written content to fulfill her mission to end small business failure. As CEO of Quintessence Multimedia, Melinda educates entrepreneurs and Fortune 500 companies on subjects including small business start-up, business development and social media marketing. Forbes Magazine named her #1 woman for entrepreneurs to follow on Twitter. She hosts #SmallBizChat Wednesdays on Twitter 8-9pm ET for emerging entrepreneurs. She also publishes a resource blog http://www.succeedasyourownboss.com Melinda is also bestselling author of Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works.

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7 Keys to Power Networking

By on May 16, 2011 in Become Your Own Boss Tips, Branding & Marketing, Grow Your Business, How to Start, Melinda Emerson @SmallBizLady, My Recommendations, SmallBizChat, Your Small Business

7 Keys to Power Networking

Success Power Networking

Power Networking at Business Event

May 16th kicks off National Small Business Week and for the next seven to 14 days there are tons of events and awards ceremonies for small business owners which is a fantastic opportunity to meet and greet potential contacts.  I keynote and speak at many conferences and small business events, and often I see small business owners doing their businesses a disservice by how they show up and network at events.  With tons of networking opportunities taking place from now until Memorial Day, I wanted to provide a guide on how to prepare for a networking event. I call them my 7 Keys to Power Networking.

Here are 7 things to consider when networking:

  1. 1. Set a Goal. Don’t go to any event without a goal in mind. You should always know why you are attending the event. You should not go to any event where your best target customers are not the majority of the attendees. When I attend events, I try to secure 5 quality contacts and that’s it. Why? Because there’s only so much time to follow-up with people.  The fortune is in the follow-up, I’ll talk about that in next week’s blog post.

 

  1. 2. Research Attendees. Try to find out who is attending the event. Look at who’s on the board of the event sponsor. Check out the names of the honorary committee hosting the invitation. Make a call to the organizers to try to get as much information as a possible.  (If they utilized an online invitation, you can see who else was invited. Use Google and LinkedIn to research as many attendees as possible. This makes having conversations much more interesting and you’ll show your prospect you’ve got legitimate interest in them. You want to learn any information that will help you make a personal connection as quickly as possible.

 

  1. 3. Bring You’re A Game. You can’t bring your A game in your B suit. Make sure you look great head to toes.  Men shoes are important. Ladies make sure the makeup and neckline are appropriate.  Everything should fit well, and it will really boost your confidence. You don’t get a second chance make a first impression!  Dress how you want others to perceive you and your business.

 

  1. 4. The Reception IS The Event. Game time is the reception. DO NOT BE LATE! The reception is your best chance to track down your targets. You must be on time and armed with your business cards at the reception. Why? Once you take your seat you can only network with the other 9 people at your table. If you are going to attend an event with a friend– divide and conquer the event.

  1. 5. Go For The Relationship– Not The Chicken. Do not head immediately to the food table. Work The Room! Be fearless and ready to introduce yourself to anyone. Once you make a contact maintain eye contact. Don’t look over their shoulder at your key target who just entered the room. Be present where you are. Anyone could potentially be a great contact.

  1. 6. Moving On From A Contact. Moving on can be tricky. It’s important not to be rude. But most likely the person you are talking to has an agenda too, so do not hesitate to shut down the conversation and move on.  Here’s three great lines you can use to make a graceful exit.  Use one of these lines as appropriate; “It was so nice to meet you, I’m going to head over to get a drink.”  or  “It was so nice meeting you and I’m going to give you a call.”  “I do not want to monopolize you at this event, I am sure there are more people in here you want to meet. Let keep in touch and see how we can help each other.”  With any of these lines you can smoothly move on to your next potential prospect.

  1. 7. Take Notes. You’ll want to remember the details of your conversations, write down a few notes on the back of the contact’s business card to help your memory later.  If you meet a lot of people each week sometimes it’s hard to keep people straight relying on your memory. Your notes will help making follow-up much more personal.

 

What other networking tips do you have? I love to learn about other good ideas.

 

Melinda F. Emerson, SmallBizLady, is one of America’s leading small business experts. She is an author, speaker and small business coach whose areas of expertise include small business start-up, business development and social media marketing. As CEO of MFE Consulting LLC, Melinda develops audio, video and written content to fulfill her mission to End Small Business Failure.  She publishes a resource blog, www.succeedasyourownboss.com and hosts a weekly talk show on Twitter called #Smallbizchat for emerging entrepreneurs.  Forbes Magazine named Melinda Emerson one of the Top 20 Women for Entrepreneurs to follow on Twitter. Melinda has been featured in the New York Times, Wall Street Journal, The Washington Post, Fortune and Black Enterprise. She’s the author of the bestselling book “Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works.”

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5 Common Myths About Starting a Small Business

By on May 24, 2010 in Become Your Own Boss Tips, Cash Flow & Finance, How to Start, Mompreneurs, Pink Slip Entrepreneurs, Solopreneurs, Starting A Small Business, Women in Business, Your Small Business
The real deal on starting a small business.

What's the real deal about starting a small business?

This is national small business week.  In honor of that I thought I would use my blog to dispel 5 common myths about starting a small business. I chose these five as they are the most common questions I get when I speak around the country and do workshops on how to transition from a job to small business ownership. Entrepreneurship is the only way to build true wealth in America, but you need to make sure that you understand what you are getting into for the long haul.  

Myth #1: Starting my own small business will give me more control over my schedule.

Reality: Starting a small business is not a 9 to 5 job. In the beginning your business owns you—you do not own it or your time.  For many startups, 14-16 hour days are not unusual.  As an entrepreneur, you do 10-13 jobs at once including being the chief sales person, business planner, secretary, payroll manager, human resource manager, brand manager, chief financial officer, technology manager, project manager and bill collector. Carving out time for yourself will be a luxury. If you duck out early to run a personal errand, you’ll need the make the time up once the kids go to bed.  For the first three years, do not plan on spending lots of time on the golf course, or taking off every Friday. Your business will need every minute you have to spare.

Myth #2: I don’t want any loans to start my small business – I can get grants.

Reality:  There’s no such thing as getting a grant to start your small business. Expect that the money to start your business will come from your right or left pocket. Successful startup entrepreneurs save 20-40% of every paycheck for at least 12 months prior to starting the business.

In fact, there are three pools of money you should have before your start a business 

  • An emergency savings account 
  • Enough budget to go for 12-24 months without a paycheck 
  • The first year of operating capital to run your business

Banks do not typically loan money to start-up businesses either. You need to be in business for two to three years to qualify for even a line of credit. The only chance you have of earning money you don’t need to pay back is if you win a business plan contest or new inventor competition, but that’s a long shot.  Now there are some franchises that provide funding, but 20-30% of the loan must come from your own resources.   

Myth #3: My business idea is so great my products will sell themselves.

Reality: Do not fool yourself. Building sales requires time, money, and a disciplined sales process that starts with strategic relationship building. How strong is your network? That’s where your first customers and sales will come from for your business.  What are your weekly marketing activities? Marketing is the engine that fuels a small business — no marketing = no sales.  Even if you have a big client, you do not want to put all your eggs into one basket.  Make sure your client base is diversified.   

Myth #4: I have been successful in corporate America; running a small business will not be too hard. 

Reality: If entrepreneurship were easy, everybody would be doing it. The biggest difference between working in corporate America and self-employment is infrastructure. You must build everything. You will have to do every job until you can afford help. Your corporate job can survive without you for a day or a week.  In your own business, if you don’t work, you don’t eat.  Sick days, hour lunches, health benefits and 401K perks don’t really exist in the start up phase of a small business.  You must be prepared to learn everything you can. If you already know everything, keep your good job—if you can.

Myth#5: Anybody can use my product or service.

Reality: One of the top reasons why small businesses fail is lack of having a niche target market.  Do not make the mistake of trying to sell to anyone that you think has money.  Take the time to develop a customer profile.  You should be able to see the face of your customer and know everything about her. How old is she? Does she have children?  In what country does she live? Does she make purchases using the internet? How much education does she have? What is her income? How often does she buy your product or service?

What other myths are out there about starting a small business?  Please let me know.

Melinda Emerson “Smallbizlady” is a seasoned entrepreneur, professional speaker, and small business coach. Her areas of expertise include small business start-up, business development and social media marketing.  Melinda hosts #Smallbizchat, a weekly talk show on Twitter for emerging entrepreneurs.  Melinda’s first book Become Your Own Boss in 12 months; A Month-by-Month Guide to Start a Business that Works was released in March 2010 by Adams Media.

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