How to Leverage Snapchat to Boost Your Business

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The very fact that both Presidential candidates are including Snapchat in their social media marketing strategy (Hillary has an actual profile, while Donald sponsored a snarky filter) should tell you that it’s a formidable marketing option, and one you might want to add to your own arsenal.  While currently, the majority of Snapchat users are […]

How To Use Facebook Live in Your Small Business

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Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Christian Karasiewicz. Christian is the CEO and Founder of Social Chefs (http://www.socialchefs.com/blog), a leading social media training and education site, […]

How to Transform Your Small Business with Your Social Media Program

JenniferAbernathy

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Jennifer Abernethy. Jennifer is America’s Sales and Social Marketing Stylist. After serving as an award winning executive with The Washington […]

How To Create Online Interactions That Build Trust for Your Small Business

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Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Cathy Larkin. Founder of Web Savvy PR, Cathy add social media tools to the traditional Public Relations toolkit to help small […]

How To Find the Right Social Media Partner for Your Small Business @BeeSmartSocial

Julie Bee Headshot

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Julie Bee, @BeeSmartSocial. Julie Bee is the owner and operator of BeeSmart Social Media. Since 2010 BeeSmart has provided affordable […]

10 Ways to Use Pinterest to Grow Your Small Business

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If you’re looking to expand your efforts on social media, consider Pinterest.  With over 100 million active users, this image-based social networking site has the potential to help you reach even more customers. Since it’s all about the visuals, you want to appeal to your readers senses to eat, shop or learn. Use these tips […]

7 Business Ideas For The Shoestring Budget

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In the past couple of years we’ve witnessed the growth of literally hundreds of businesses that started with a few guys in their college dorm or in their parents’ garage. Tune in to Shark Tank any night and you’ll see at least one group of kids who took some idea they funded with the money […]

8 Tips for Selling Products on Instagram

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Your website is no longer your only channel for selling products. Social media sites — particularly Instagram — have turned into very cool sales tools, if you know how to leverage them. Here are seven tips to maximize your selling ability on Instagram.   Tip 1: Leverage the Hashtag Hashtags are huge on Instagram, so […]

7 Local Link Building Tips

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By now, hopefully, everyone knows that links are not bad things—if they are the right links. Done right, links can get you more visibility and build a healthy link profile. If you have a local business, you can take advantage of some unique ways to get the links that can ultimately help you. Links specifically […]