Guest Article Social media and online networking now take up a significant amount of time for the modern day entrepreneur. With huge numbers of businesses now promoting themselves online, it becomes ever more difficult to stand out from the crowd and be heard above all the noise. Here are six real-world small business networking tips […]
Archives for September 2014
Would You Like to Take a Vacation From Your Small Business?
I recently returned from a vacation in Paris. I’ve been in business more than 15 years and during this time, I have made it a point to take off during the last two weeks of December, plus to take at least two serious vacations per year. In the last 5 years, since my son has gotten a […]
Understanding the Basics of Search Engine Optimization
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @bskogrand. Brant Skogrand, APR, MBC, is the chief communications officer of Skogrand PR Solutions, a public relations, social media and search engine […]
How to Develop a Small Business Brand
Guest Article Branding is a very important part of every business. When you think of brands, there are likely a few that come to mind first such as the world’s famous soft drink companies, shoe makers, car manufacturers, stores and other huge corporations. Even if your small business isn’t listed in the Fortune 500 (yet), branding can […]
How to Get a Grasp on Your Small Business Finances
As a small business owner, you wear a lot of hats. Keeping up with every department, idea and project is hard enough. But when you add finances into the mix, running your business can become downright overwhelming. In spite of the confusion that swirls around finances, small business owners must stay on top of profit, […]