John Warrillow is a best-selling author and founder of The Value Builder System. His team helps businesses worldwide to build the value of their company using his software system and a team of independent advisory experts. His best-selling books include Built to Sell: Creating a Business That Can Thrive Without You, The Automatic Customer: Creating a Subscription Business in Any Industry, and his latest is The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. John also hosts Built to Sell Radio, a podcast where he interviews hundreds of founders about their exit and is ranked as one of the ten best podcasts for business owners.

Today, John shares the inspiration for his trilogy of books on building, accelerating, and harvesting a business’s value. He reveals the one thing that makes a company more valuable and how you can happily exit when selling your business. He highlights what you need to know before starting the process of selling your company and the tricks to watch for from potential buyers. He shares information on the people you will need to help you and the biggest mistakes to avoid when selling your business. He also shares how you can position your company to increase the sales price and the most important thing you can do when selling a business.

“The way you position your company and talk about it in the marketplace has a huge impact on its value.”- John Warrillow

Listen to the podcast below:

This week on SmallBizChat Podcast:

• What inspired John to start writing business books
• The one thing that makes a company more valuable
• Lessons John has learned about “punching above your weight” when it comes to selling your company and what inspired him to write The Art of Selling Your Business
• The secret to a happy exit when you are ready to sell your company
• What you need to know before you think about selling your company
• Business selling trends John has seen during the pandemic
• The team you need around you when you are ready to sell your company
• Dealing with potential business buyers
• The biggest mistakes to avoid when selling your business
• How to position your business for acquisition
• The most important thing to do when selling your company

Resources Mentioned:

• Lost and Founder By Rand Fishkin
• The Daily Podcast
• Strava
• Small Giants by Bo Burlingham

Connect with John Warrillow:

• Built To Sell
• Book: Built to Sell: Creating a Business That Can Thrive Without You
• Book: The Automatic Customer: Creating a Subscription Business in Any Industry
• Book: The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top
• Podcast: Built to Sell Radio
• Built To Sell on Facebook
• Built To Sell on Twitter
• John Warrillow on LinkedIn
• John Warrillow on Twitter

Get More!

Want to hear more episodes of The SmallBiz Chat Podcast? Subscribe on your favorite platform so you never miss an episode!

​