Search engine optimization plays a crucial role in digital marketing. In fact, if you decide to focus on any particular part of your digital strategy, it should be SEO. A well-developed SEO strategy is essential, especially for small businesses that are struggling to get the attention they need. However, not every entrepreneur or business owner […]
How to Create a Book Launch Team
A book launch team is a group of people who plan to promote your book leading up to and on the day of its publication. They also keep the momentum going for at least a week or two afterward. Their efforts (in addition to your own!) can greatly increase the reach of your book promotion […]
The SmallBizChat Podcast: Building a Collaborative Small Business Ecosystem with Pamela Slim
Pamela Slim is a small business coach, author, and speaker. In her early career, Pamela worked for Barclays Global Investors as the Director of Training and Development. She then went on to work as a consultant for companies such as Cisco Systems, Chevron, and HP to create training programs. In 2005, she shifted her focus […]
What is Customer Perception and How to Improve it
No matter how awesome your product or service is, the success of your business is in the hands of your users, i.e., your customers. Businesses have finally started to realize that customer experience is a leading competitive differentiator between brands. And that customer perception towards their brand will always be multi-faceted. Companies need to pay […]
9 Reasons to Start a Business in 2022
If you’ve been sitting on a great business idea and hoping to ‘ride out’ the pandemic, then it’s time to stop stalling and go for it – start your business in 2022! It has been nearly two years since the pandemic began in the United States, and one thing is clear… COVID-19 is not going […]
The SmallBizChat Podcast: Reflecting and Planning in the Final Quarter
The fourth quarter of the business year is a great time to reflect and plan. Looking back on the past year, what were your wins? Whether you achieved some lofty goal or simply kept going through these challenging times, it’s important to celebrate the big successes and the small ones. It’s also time to […]
8 Ways To Make Your Website Accessible
One vital SEO tip is to never ignore user experience. Ranking high on search engines gets people to click to your website, but a great user experience is what makes people stay. Websites that are hard to error-ridden, hard to read, and impossible to navigate can turn off potential customers. Remember: many of your site […]
14 Free SEO Tools to Boost Organic Traffic and Rankings
Search Engine Optimization (SEO) should be part of your content strategy if you want to increase organic visibility and site traffic. And to achieve this, you need good SEO tools. There are various paid and free SEO tools that help you with keyword research, site audits, analytics and reporting, and backlink checks. In this blog, […]
November 2021 #Smallbizchat: The Ultimate Marketing Engine and Finding Money for Your Small Business
#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]
The SmallBizChat Podcast: Achieving Optimal Physical Health with Sheila Brown
Sheila Brown is a lawyer, speaker, personal strategic planner, and divine health coach. She is on a mission to change common misconceptions about soul food and encourage people to embrace the vegan lifestyle. After confronting her issues with food and spirituality, she found ways to address anxiety and problems in her life and does the […]
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