Small business marketing can be tough sometimes. As well as focusing on lead generation, you have to spend time nurturing and pushing customers through your sales funnels to create essential customer loyalty. Sometimes, you could benefit from extra strategies to give your small business marketing an edge. Using the power of psychology in your marketing […]
Things I Learned Attending Marketing School
I have been a fan of MarketingProfs for as long as I’ve been the SmallBizLady. Last week, they finally brought their Annual B2B Forum close enough to Philadelphia for me to pop in and check it out. There was so much valuable content I felt like I went to marketing school. Now, I must admit, […]
How to Grow Your Expert Empire
Oginga Carr @ogingacarr is an author, national seminar leader, organizational structure expert, and consultant. He brings 18 years of experience in Sales, Management, and Human Resources. His passion is in the dynamic of change; dealing with it, working through it, and preparing for it. Oginga focuses on productivity through structure and human capital development. For […]
4 Ways to Cultivate Customer Buy-In From the Off
Brand loyalty is the elusive elixir that fuels commerce. Sure, you might get someone to buy your product while it’s on special offer, but opening the door to repeat purchases and loyalty to your products is another thing altogether. This post will explain what your brand can do to improve customer buy-in from the very […]
The SmallBizChat Podcast: Failing Does Not Mean You’re a Failure – Ep. 003
As solopreneurs and small business owners, it’s easy to identify ourselves based on the successes – and failures – of our business. As the leader – the public face – for our organizations, when our business hits a rough patch, our team makes a mistake, or we lose a client, we often internalize our business […]
How to Say Yes to Profits and No to Taxes
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Octavia Conner, @SayYesToProfits. Octavia is the #1 Virtual CFO and Strategic Business Advisor to 6 and 7-figure businesses. She is […]
The SmallBizChat Podcast: Disrupt Your Competition Through Customer Amazement with Shep Hyken – Ep. 002
Shep Hyken is a Customer Service and Experience Expert and the Chief Amazement Officer at Shepard Presentations. He has presented keynote speeches and organization presentations for dozens of well-known companies including Energizer, Applebee’s, American Express, American Red Cross, and Georgia Oilman’s Association to help them build loyal relationships with their customers as well as their […]
The SmallBizChat Podcast: How I Became SmallBizLady – Ep. 001
Welcome to the first episode of the SmallBizChat Podcast – the show that’s on a mission to help you improve your small business and avoid small business failure. I’m your host, Melinda Emerson “SmallBizLady,” America’s #1 Small Business Expert. On today’s episode, I share who I am, how I became known as the SmallBizLady, and […]
The 5 Top Advantages of Brand Marketing
Google. McDonald’s. Visa. Nike. When you hear the names of these companies, a picture automatically forms in your mind. Why? It’s simple. They are killing the brand marketing game. Although your company might not be a billion-dollar empire like those mentioned above, it doesn’t mean you can’t take advantage of brand marketing. If you are […]
22 Top Resources for Women Business Owners
October is National Women in Business Month, and it’s a good time to look at the impact women business owners are having in the US economy. In this blog post, I will share some statistics, along with some great resources for women business owners who want to start a new business or grow an existing […]
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