Guest Article The Blue Devils were down. Duke would either advance to the Final Four or get washed out of March Madness. With less than a minute to go, they hit a three-point shot and were up again. The crowd went crazy. Stephanie Cole and her husband Dave were at home on the edge of […]
17 Ways to Leverage a Facebook Live Event
Video marketing is a very effective way to market your business. And Facebook Live is one of the best ways to leverage live video marketing. It gives you a way to create an authentic connection with your target audience and build a following. But do you know what to do after a Facebook Live event […]
7 Budget Friendly Offline Marketing Methods That Work
Marketing your business is an ongoing effort, and there are many tools at your disposal for successfully gaining traction in a busy marketplace. But with a tight budget, how can you get the best offline marketing methods? Here are seven budget-friendly ideas… #1 Posters The power of the poster has not been diminished in the […]
5 Ways To Upgrade Your Trade Show Booth Through Solid Branding and Marketing
Sponsored Post You never get a second chance to make a first impression and that is especially true when you’re presenting your brand to the world. Add in the stress and fast pace of a trade show and it becomes a make or break situation. Trade shows are important events for small and mid-market business […]
5 Reasons You Need a Media Kit For Your Small Business
Guest Article Super Heroes never seem to go out of style and it’s mainly because people will always be intrigued with having super human powers. But even Super Heroes rely on tools of their trade. Captain America has his trusty shield, The Green Lantern has his ring and Spider Man has a wrist gadget that […]
How to Build a Small Business Brand
Branding is a very important part of every business. When you think of brands, there are likely a few that come to mind first such as Coca-Cola, Nike, Starbucks, Macy’s. Anyone can sell anything, but you really stand out in the market when you have a brand. It’s key to the growth and success of […]
Grow and Expand Your Brand: 3 Tips to Take Your Brand to the Next Level
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Teanna Ross is the CEO of Kreative Eye. She partners with business owners who are ready to invest in their vision, […]
12 Different Ways to Advertise Your Small Business Online
We live in exciting times, at least as it relates to online advertising. Just a few years ago, the bulk of online advertising options consisted of either pay-per-click or display ads, we now have more ways than ever to connect with customers online. And with ever-evolving technology, our ads are becoming more customizable and trackable, […]
Protecting Your Intellectual Property Is More Important than Ever
When you see or hear the abbreviation “IP,” it stands for Intellectual Property. IP is a key asset in a small business. Simply put, intellectual property is the ownership of concepts, processes and ideas, as opposed to physical property which characterizes a tangible asset. IP is fast becoming the major delineator among business owners who are competing for market […]
7 Low-Cost Ways to Market Your Company
Guest Article Marketing your own business can be time consuming and costly. As a business owner you have limited time with often a tight budget. Fortunately, you don’t have to spend thousands of dollars to execute a marketing plan. Below are seven low-cost ways to market your company without forfeiting quality. Social Media The three […]