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You are here: Home / Archives for Branding & Marketing

How to Build a Lead Generation and Nurture Process That Converts

July 7, 2025 By Melinda Emerson Leave a Comment

Most businesses don’t actually have a sales problem—they have a nurturing problem. While many entrepreneurs are actively collecting leads, running ads, and growing their email lists, those leads often fail to turn into paying customers. Why? Because there’s no follow-up strategy. Leads go cold. Opportunities get missed. And the business ends up stuck in a […]

Filed Under: Branding & Marketing, Grow Your Business, How to Start, Solopreneurs, Staying Productive, Technology, Your Small Business Tagged With: behavior triggers, conversion, email nurture sequence, lead generation, lead magnets, nurture process

From Visibility to Profitability: How to Build a Membership Site That Keeps Customers for Life

June 30, 2025 By Melinda Emerson Leave a Comment

In today’s crowded online world, most entrepreneurs understand the importance of visibility and trackability. Social media helps people find you. Email helps you stay in touch. But neither of those tools, on their own, build long-term loyalty or sustainable revenue. If you’re looking to grow from transactional income to predictable profit, it’s time to build […]

Filed Under: Branding & Marketing, Grow Your Business, Solopreneurs, Staying Productive, Technology, Your Small Business Tagged With: community engagement, creating value, long term loyalty, membership site, profitability, relationship building, sustainability

How to Build a Thriving Reddit Community That Aligns with Your Audience

June 23, 2025 By Melinda Emerson Leave a Comment

If you’re a coach, consultant, or small business owner trying to grow your brand, you’ve probably explored all the usual places—Facebook, Instagram, LinkedIn, maybe even YouTube. But there’s one platform you may be sleeping on that’s built for community: Reddit. It’s not just a place for memes and debates—it’s where niche conversations thrive, people show […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media, Solopreneurs, Technology, Your Small Business Tagged With: build a subreddit, community engagement, creating value, niche marketing, reddit community

Win in Your Own Backyard: The Ultimate Guide to Local Marketing for Retailers

June 16, 2025 By Melinda Emerson Leave a Comment

Let’s get real: You don’t need to be everywhere—you just need to own your ZIP code. As a retailer or franchisee, your power isn’t in chasing a global audience. It’s in knowing your customers, showing up for your community, and building a brand that people can’t stop talking about right down the street. Local marketing […]

Filed Under: Branding & Marketing, Business Inspiration, Customer Service, Grow Your Business, Sales, Your Small Business Tagged With: build customer relationships, community engagement, digital ads, email marketing, google business listings, Local Marketing, storefront

SmallBizLady Summer Reading List 2025

June 9, 2025 By Melinda Emerson Leave a Comment

Why Summer Is the Perfect Season to Grow Your Mind—and Your Business—with Books. There’s something magical about summer. The pace slows down, the days stretch longer, and there’s finally space to breathe—and think. It’s not just a season for vacations and cookouts; summer is a prime opportunity to invest in yourself. While others are unwinding, […]

Filed Under: AI for business, Become Your Own Boss Tips, Branding & Marketing, Business Inspiration, Cash Flow & Finance, Customer Service, Featured Post, Grow Your Business, How to Start, Leadership, My Recommendations, Solopreneurs, Starting A Small Business, Teams, Technology, Women in Business, Your Small Business Tagged With: Business Book Recommendations, business coaching, business knowledge, business leadership, business owner resources, business success tips, entrepreneurship, financial future, franchising, leadership books, marketing books, must-read business books, small business books, small business growth, smallbizlady, summer reading list, supportive leadership, teams, women in franchising

The #1 Mistake Costing You Sales in Your Small Business

March 31, 2025 By Melinda Emerson Leave a Comment

If you’re struggling with inconsistent revenue, unpredictable sales, and missed opportunities, you’re not alone. Many small business owners face this challenge, and the culprit is often a lack of a defined sales process. Without a structured approach to converting leads into customers, you’re essentially leaving money on the table. In this blog post, we’ll break […]

Filed Under: Branding & Marketing, Grow Your Business, Sales, Your Small Business Tagged With: closing sales, effective sales process, handling objections, lead qualification, missed revenue, prospecting, sales mistakes, sales pitch, sales process, sales results

The SmallBizChat Podcast: Hit It and Quit It with Oginga Carr, Debbie Allen, and Brynne Tillman

March 27, 2025 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson kicks off with the engaging “Hit It and Quit It” segment, setting the stage for a lively discussion. The conversation shifts to a sharing of favorite business tools and tips, offering practical insights for small business owners looking to enhance their operations. Oginga Carr is a dynamic AI expert, Certified High-Performance […]

Filed Under: AI for business, Branding & Marketing, Fix Your Business, SmallBizChat, Technology, The SmallBizChat Podcast Tagged With: Brynne Tillman, business academy, business apps, business books, Business Strategies, business tools, Debbie Allen, entrepreneurship, expert insights, marketing tips, oginga carr, Small Biz Lady Academy, small business advice, Small Business Management

How to Build a Niche Brand Online

March 24, 2025 By Melinda Emerson Leave a Comment

The world of freelancing is exciting, but turning it into a full-time, profitable business requires more than just talent—it requires building a strong niche brand online. In today’s crowded digital marketplace, success isn’t about appealing to everyone. It’s about positioning yourself as the go-to expert in a specific niche, attracting the right clients, and creating […]

Filed Under: Branding & Marketing, Grow Your Business, Sales, Your Small Business Tagged With: boost your brand, build authority with content, building a personal brand, finding your niche, high-converting website, leverage social media, market demand, niche marketing, profitability

How to Prioritize Sales in Your Small Business

March 17, 2025 By Melinda Emerson Leave a Comment

Sales are the lifeblood of any small business. Without consistent revenue, even the best business ideas, products, or services cannot sustain themselves. Yet, many small business owners overlook the importance of having a structured and scalable sales process, often focusing more on operations, branding, or product development. While those aspects are important, sales are what […]

Filed Under: Branding & Marketing, Grow Your Business, Sales, Staying Productive, Your Small Business Tagged With: business ideas, cash flow, competitive advantage, confidence in business, data and insights, expansion opportunities, marketing and growth, prioritization, relationships in business, resilience, revenue, small business, small business sales, trust

How to Develop a Signature Offer as a Business Consultant

March 10, 2025 By Melinda Emerson Leave a Comment

If you’re a business consultant looking to stand out, attract high-paying clients, and streamline your services, developing a signature offer is a game-changer. A signature offer is your flagship service or program—a unique, well-defined solution that addresses your clients’ biggest pain points. It’s what sets you apart from the competition and makes your business synonymous […]

Filed Under: 31 Ways to Boost Your Small Business, Branding & Marketing, Grow Your Business, Uncategorized, Your Small Business Tagged With: brand differentiation, business coaching, business success strategies, client conversion, coaching business, consulting strategies, entrepreneur tips, expert positioning, high-paying clients, Marketing Plan, organic client attraction, signature offer, signature offer development, small business growth, value pricing

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Latest #SmallBizChat

How to Build a Lead Generation and Nurture Process That Converts

Most businesses don’t actually have a sales problem—they have a nurturing problem. While many entrepreneurs are actively collecting leads, running ads, and growing their email lists, those leads often fail to turn into paying customers. Why? Because there’s no follow-up strategy. Leads go cold. Opportunities get missed. And the business ends up stuck in a […]

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Recent Posts

  • How to Build a Lead Generation and Nurture Process That Converts
  • The SmallBizChat Podcast: Mission Delivery with Sustainability with Melinda Emerson
  • From Visibility to Profitability: How to Build a Membership Site That Keeps Customers for Life
  • The SmallBizChat Podcast: Hit It and Quit It with Hit It and Quit It with Leyanis Diaz and Tara Landes
  • How to Build a Thriving Reddit Community That Aligns with Your Audience

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