Small businesses have a lot on their plate to maintain and strengthen their position in the market, build a strong brand image, customer loyalty, increase sales, and survive the cut-throat competition. Hence, having a strong brand presence on various online platforms to boost sales and maximize profits is crucial for SMEs to survive. In this […]
5 Ways Small Businesses Can Use LinkedIn to Boost Their Marketing
Marketing is essential to your business, not failing. But marketing tactics don’t always work. You can let those PPC ad dollars add up and spend on great content — but what about organic efforts through LinkedIn? I want to share five ways you can leverage LinkedIn to make your marketing efforts more effective. And, in […]
11 Ecommerce Marketing Tips to Recession Proof your Business
We’re all going through challenging times. Covid-19 has flipped everything upside down. What was once considered a convenience (ordering online) is now an essential infrastructure. As an eCommerce store owner, you may have actually seen a spike in your sales. But as we slog through an inevitable economic downturn, recession proofing your business is key. For […]
How to Generate B2B Leads in 2020
New leads are the lifeblood of your company. When you’re running a B2B company, each new lead could represent a huge amount of revenue. Because of the disproportionately large amount of work that usually goes into finding new B2B leads, lead generation is one of the most frustrating activities you can do! It’s time to […]
15 Ways to Create Highly Effective Landing Pages
In the current pandemic all of us need to develop new ways to sell online. The best way to highlight your services or products online is with landing pages. We’ve all clicked through an interesting ad on Facebook looking for more information only to find yourself on a lame landing page that you abandoned it […]
How to Have a Digital Marketing Strategy in Uncertain Times
Last week, I had a great opportunity to share my latest webinar, Creating a Digital Marketing Strategy in these Uncertain Times as part of the Verizon Small Business Webinar Series. I was so inundated with questions at the end of my talk that I promised to answer the remaining questions this week on my blog. […]
8 Growth Hacks For Your Small Business You Can Try Today
Looking to grow your small business? Here are some growth hacks that you can try today! A vast majority of small business giants have admittedly succeeded, thanks to growth hacks. Just take look at companies like Airbnb, Quora, and Evernote. Smart and successful growth hacking relies on clever software used to implement lead acquisition and […]
3 Tools Your Small Business Needs to Have More Clients
There’s no doubt that every company, either an enterprise or a solopreneur, is in constant need of clients. Clients drive your business, help you succeed, and grow the revenue. Thus, your aim is to grab as many clients as possible. Yet, finding clients may be a stunning and time-consuming task. Firstly, you cannot find ready-made […]
How to Leverage Facebook Ads for Your Small Business
It’s getting harder and harder to reach your audience online these days. Emails are going unopened. Social media newsfeeds are getting more clogged, making it harder for your update to be seen. One proven channel for reaching your audience, however, is Facebook ads. Because there are many ways to engage your social media audience with […]
4 Ways to Ensure the Consistent Quality in Your Small Business
High-quality products and services might leave your customers satisfied after your first encounter. However, if subsequent purchases leave a nasty taste in their mouths, you’ll lose countless dollars in future revenue. Many of the businesses I work with a focus on getting it right the first time. That’s not a bad idea, but I encourage […]
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