What is Your Unique Selling Proposition in Your Small Business?

What sets your brand apart in the marketplace? Your unique selling proposition (USP) also referred to as a unique value proposition is the core of your competitive advantage as a small business. It clearly articulates why someone should want to buy from you. It’s the #1 thing that determines whether people will bother reading more about your product or service […]

How to Build Corporate Sponsorships for Your Small Business

If you’re looking for additional streams of revenue, corporate sponsorships could be a viable revenue stream. Now please don’t think this is FREE money. Major companies only do sponsorship if there a clear ROI. If you have something to offer (like an engaged niche audience) this could be a realistic business opportunity for you. Corporations […]

Why Your Small Business Needs a Whitelist Policy

You’ve worked hard to build your hive…don’t let anything destroy it. I like to think of a small business as a beehive. Everybody works together toward a common goal, and the constant activity keeps all worker bees motivated, energized, and ready for action. Sometimes a predator tries to get inside the hive. When that happens, […]

Are You Effectively Using Market Segmentation?

All of your customers get to you by different paths. Maybe I like a new television show because I dig the action, the subject matter or the rapid-fire dialogue. Perhaps you like it, as well, but you’re drawn to the comedic relief between action scenes and to the emotional resonance between characters. Or maybe you […]

How to Create a Stand Out Brand for Your Small Business

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. This week, we recorded a special TV broadcast, #SmallBizChat Live from NYC on Facebook LIVE sponsored FedEx.  We had several live studio guests answering questions on small business growth. This post is excerpted from my live interview with branding expert […]

How to Build a Legacy Brand in Your Small Business

Guest Article “This is why I love her!!! Beautiful advice!!!! “I love Super Soul Sunday.” “I want a bracelet that says WWOD…as in What Would Oprah Do.” “She has her life together.” “I don’t think for a moment Apple will make bad products.” “My iPhone has never failed me.” “I do like Apple products. They’re […]

Understanding Facebook Ad Campaigns

Guest Article If you’re reading this right now, it likely means that you’ve fully embraced mobile marketing for your business (if not, then it’s time to start migrating to the online marketplace). Hopefully, you’ve already seen the dividends that reaching out to digital customers offers, so what’s next? It’s time to make the move to […]