Succeed As Your Own Boss

ENDING SMALL BUSINESS FAILURE

  • Home
  • About
  • Book Melinda
  • Consulting
  • SBL Store
  • SmallBizLady University
  • Subscribe to Podcast
  • #Smallbizchat
    • Be a #SmallBizChat Guest
  • Blog
  • Contact
You are here: Home / Archives for Branding & Marketing

14 Steps to Effective Sales Outreach Strategy

August 8, 2022 By Melinda Emerson Leave a Comment

14 Steps to Effective Sales Outreach Strategy OG

There is no easy way to close a sale; many things are involved in creating an effective sales outreach strategy. To drive sales, you must:  Be clear on your niche target customer Understand their biggest challenge Determine where they spend time online Create amazing content Position your business against the competition Communicate value consistently And […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: close a sale, CRM, sales channels, sales outreach strategy, social media presence

3 Tips to Boost Your Ecommerce Site Performance

February 16, 2021 By Melinda Emerson Leave a Comment

3 Tips to Boost Your Ecommerce Site Performance Open Graph

Doing business has changed dramatically since the inception of the ecommerce market. Customers nowadays no longer need to visit brick-and-mortar stores to shop, all thanks to a wide array of available online stores and platforms.  While ecommerce made shopping a streamlined, easy experience for consumers, there’s still a lot of room for improvement. No matter […]

Filed Under: Branding & Marketing, Fix Your Business Tagged With: ecommerce business, ecommerce site performance, ecommerce success, ecommerce website, mobile-friendly website

Boost Your Small Business Marketing with the 4 M’s

January 25, 2021 By Melinda Emerson Leave a Comment

Boost Your Small Business Marketing with the 4 M’s OG

When it comes to marketing your small business, you need to be extremely strategic to ensure that you rise above all the online noise and get the attention you deserve. One way to boost your small business marketing is with the 4 M’s: Message, Market, Method, Money. Let’s dive in and learn more! Marketing is […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: boost your small business, cost-effective marketing tool, main goals of marketing, small business marketing strategy, success of your small business

How to Use Social Media to Convert Sales Part 1

March 7, 2022 By Melinda Emerson Leave a Comment

How to Use Social Media to Convert Sales Part 1 Featured Image

Want to use social media to convert sales? Excellent idea! Social media marketing is a powerful way to connect with fans and turn them into paying customers. If you’re looking for ways to start converting leads into sales on social media, enjoy part 1 of our series on how to use social media to convert […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: affiliate shopping, sell through Instagram, sell through posts, Selling on Facebook, use social media to convert sales

How to Use Social Media to Convert Sales Part 2

March 14, 2022 By Melinda Emerson Leave a Comment

How to Use Social Media to Convert Sales Part 2 Open Graph

In part one of this series on social media conversions, we focused on the three most prominent social media platforms: Facebook, YouTube, and Instagram. In Part 2 of this post, we’ll focus on the more niche players in the world of social media marketing. While their reach is slightly smaller, these sites can drive sales […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: LinkedIn Ads, LinkedIn Learning, LinkedIn posts, pinterest, social media conversions, Twitter Ads

How to Define Your Niche Target Customer

February 7, 2022 By Melinda Emerson Leave a Comment

How to Define Your Niche Target Customer Featured Image

Defining your niche target customer can be a real challenge for a small business owner. Still, once you have a clear idea of who your target customer is, it will enable you to develop content and marketing messages that will resonate with them. This is important because every small business has two challenges: limited time […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: create customer personas, customer persona, finding your niche, good niche, niche target customer, target customer

How to Win Big and Boost Sales in 2022

January 3, 2022 By Melinda Emerson Leave a Comment

How to Win Big and Boost Sales in 2022 OG

Increasing sales is crucial to your brand’s growth. But the truth is, with each passing year, it’s becoming harder to meet the sales target. Those of you in business who manage sales know this already and might be wondering if there’s a way to seamlessly increase sales from the available revenue streams. As we embark […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: Cart Abandonment Email Campaign, crush your sales goals, Direct to consumer marketing, highly converting landing pages, personalized marketing strategy, sales strategies

8 Ways To Make Your Website Accessible

November 16, 2021 By Melinda Emerson Leave a Comment

8 Ways To Make Your Website Accessible OG

One vital SEO tip is to never ignore user experience. Ranking high on search engines gets people to click to your website, but a great user experience is what makes people stay. Websites that are hard to error-ridden, hard to read, and impossible to navigate can turn off potential customers. Remember: many of your site […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: best website experience, creating an effective website, great user experience, web accessibility tips, website conversion

November 2021 #Smallbizchat: The Ultimate Marketing Engine and Finding Money for Your Small Business

November 11, 2021 By Melinda Emerson Leave a Comment

November 2021 #Smallbizchat: The Ultimate Marketing Engine and Finding Money for Your Small Business Featured Image

#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

Filed Under: Branding & Marketing, Cash Flow & Finance Tagged With: funding, online entrepreneurs, subscription programs, target marketing, ultimate marketing engine, Unlock Untapped Markets

Mobile Copywriting Secrets for Killer Conversions

November 8, 2021 By Melinda Emerson Leave a Comment

Mobile Copywriting Secrets for Killer Conversions OG

More than half of the global population accesses the internet using mobile phones. According to Statista, in the first quarter of 2021, mobile devices generated 54.8 percent of global website traffic. Naturally, it makes sense for small businesses and entrepreneurs to invest in mobile marketing to promote their businesses. One of the secrets to achieving […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: benefits of email marketing, creating mobile-friendly emails, erfect SMS Marketing Copy, SMS marketing, write sales and SMS copy

  • 1
  • 2
  • 3
  • …
  • 45
  • Next Page »

Let’s Connect

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter
  • YouTube

We’re proud to be part of the Mediaplanet Empowering Small Business campaign! The COVID-19 pandemic brought hardship and ruin on the nation’s small businesses, but there’s now reason for hope. Learn about the resources, support, and tools available to help your small business bounce back and grow stronger than ever by picking up a copy of the campaign in USA Today and reading it online here.

Get a FREE Chapter of SmallBizLady’s Book,
"Become Your Own Boss in 12 Months, Revised and Expanded"!

Become Your Own Boss

Let me send my best blog posts to your inbox each week.

Most Popular Posts

>Seven Ways to be More Profitable in Your Small Business
> 7 Ways to Attract Customers to Your Small Business
> 6 Tips for Managing Small Business Finances
> How to Run a Successful Multilevel Marketing Business
> 10 Ways to Grow Your Small Business With Instagram
> How to Sell on Facebook
> How to Get Over the Fear of Starting a New Business

Featured Videos

Bloomberg News Interview
How to Support Small Businesses During the Holidays

“12 Principles of Highly Profitable Businesses with Melinda Emerson” from Sonia Dumas
October 2020

MSNBC Interview
Top Tip: Never Let a Customer Down

National Speakers Association
Winter Conference 2016

Fox Business
Five Steps to Becoming a ‘Social Media Ninja

MSNBC
The importance of job mentoring for women

#SmallBizChat Live
National Small Business Week: Q&A

Good Day Philadelphia
Expert Shares Tips on How to Become Your Own Boss

Google
Best Practice for Social Media

Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

SmallBizChat

  • Twitter

Latest #SmallBizChat

How to Get Started in the World of Franchising with Rebecca Monet Featured Image

The SmallBizChat Podcast: How to Get Started in the World of Franchising with Rebecca Monet

Rebecca Monet is CEO and chief scientist of Zorakle Profiles and co-host of The Franchise Woman podcast Where Passion & Purpose Collide. Rebecca has been in the franchise consulting and psychometric assessment business since 1993. Known for her uncanny ability to draw performance correlations, she is fascinated with neurology, neuroeconomics, and human performance as it […]

Fix Your Business Q&A Video

Recent Posts

  • The SmallBizChat Podcast: How to Get Started in the World of Franchising with Rebecca Monet
  • 14 Steps to Effective Sales Outreach Strategy
  • The SmallBizChat Podcast: Becoming an Entrepreneurial Warrior with Zachary Green
  • 10 Tips to Creating an Effective Content Calendar
  • The SmallBizChat Podcast: How to Build a Business Transition Plan with Laurie Barkman

Categories

  • 10 Things Lists
  • 12 Things
  • 15 Things Series
  • 31 Ways to Boost Your Small Business
  • Ask Smallbizlady
  • Become Your Own Boss Tips
  • Branding & Marketing
  • Business Inspiration
  • BYOB2011
  • Cash Flow & Finance
  • Customer Service
  • Featured Post
  • Featured SmallBizChat
  • Fix Your Business
  • Grow Your Business
  • Guest Articles
  • How to Start
  • Leadership
  • Melinda Emerson @SmallBizLady
  • Mompreneurs
  • My Recommendations
  • Pink Slip Entrepreneurs
  • Q & A Interview
  • SmallBizChat
  • SmallBizChat Live+
  • SmallBizLady Recommends
  • SmallBizRadio
  • Social Media
  • Solopreneurs
  • Special Reports
  • Starting A Small Business
  • Teams
  • Technology
  • Telesummit
  • The SmallBizChat Podcast
  • Uncategorized
  • Women in Business
  • Your Small Business

#SmallBizChat

  • SmallBizChat Archive
  • @SmallBizLady

Business Advice

  • How to Start

SmallBizLady Store

  • Products
  • Free Chapter

Get In Touch

  • Write For Us
  • FAQ
  • Be a #SmallBizChat Guest
  • Contact Us
Copyright © 2021
Quintessence Group
PO Box 280
Drexel Hill, PA 19026
(610) 352-0680
Privacy Policy · Refund Policy

Copyright © 2022 · News Pro Theme on Genesis Framework · WordPress · Log in