Cold emailing is one of the most popular methods of generating new leads, and it’s easy to see why, with low costs and the ability to rapidly scale your efforts. However, although anyone can send a cold email, sending one that consistently generates new business is a skill that—judging from my inbox—few have mastered. At […]
Who’s on #Smallbizchat February 2019
#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live on Twitter every Wednesday from 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag […]
4 Ways Your Inbox is Inhibiting Business Growth (& How to Fix It)
Sponsored Post The email inbox. It’s still one of the most important tools in your sales process, especially for your sales team’s toolbox. That being said, inefficient use of email and the inbox can cause costly bottlenecks and inhibit long-term business growth. What’s worse, many business owners don’t even realize that they have a problem. […]
Who’s on #Smallbizchat January 2019
#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live on Twitter every Wednesday from 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag […]
Why Link Diversity Should Be Your Primary SEO Concern
Guest Article Every discussion about Google rankings and SEO involves backlinks someway. Why? Because these are one of the major ranking factors in most of the search engines, Google specifically. If we look at SEO Power Suite, Search Metrics, and Backlinko’s research insights, inbound links are there in the ranking factors list besides content and […]
Top 12 Podcasts for Small Business Owners
Listening to podcasts is a great way to learn something when you are on the go. I’m a big fan of going for a long walk or drive and checking out a new episode from some of my favorite business experts. If you are trying to pick up some new skills, or develop a new […]
Ask Smallbizlady: What Departments Have Corporate Sponsorship Budgets?
Corporate sponsorship is a mutual business proposition that offers something in exchange for financial support from a corporation. Sponsorship is very lucrative if you are a small business with something of value to offer. So how can your small business tap into this market? If you want to can get corporate sponsorship from a Fortune 500 company, […]
Who’s on #Smallbizchat December 2018
#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live on Twitter every Wednesday from 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag […]
Relationship Marketing For Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Pam Perry @pamperry. Pam is an award-winning communications professional. She teaches and mentors authors, speakers, and entrepreneurs on how to build […]
How To Measure Your Digital Marketing Efforts
Guest Article If you are heavily invested in digital marketing, it’s important to know how to measure your efforts. And if it is working great, you need to know your measures to create another ripple in the water. So, how do you check the effectiveness of your marketing campaigns and how can you compare it […]