There is no easy way to close a sale; many things are involved in creating an effective sales outreach strategy. To drive sales, you must: Be clear on your niche target customer Understand their biggest challenge Determine where they spend time online Create amazing content Position your business against the competition Communicate value consistently And […]
3 Tips to Boost Your Ecommerce Site Performance
Doing business has changed dramatically since the inception of the ecommerce market. Customers nowadays no longer need to visit brick-and-mortar stores to shop, all thanks to a wide array of available online stores and platforms. While ecommerce made shopping a streamlined, easy experience for consumers, there’s still a lot of room for improvement. No matter […]
Boost Your Small Business Marketing with the 4 M’s
When it comes to marketing your small business, you need to be extremely strategic to ensure that you rise above all the online noise and get the attention you deserve. One way to boost your small business marketing is with the 4 M’s: Message, Market, Method, Money. Let’s dive in and learn more! Marketing is […]
How to Use Social Media to Convert Sales Part 1
Want to use social media to convert sales? Excellent idea! Social media marketing is a powerful way to connect with fans and turn them into paying customers. If you’re looking for ways to start converting leads into sales on social media, enjoy part 1 of our series on how to use social media to convert […]
How to Use Social Media to Convert Sales Part 2
In part one of this series on social media conversions, we focused on the three most prominent social media platforms: Facebook, YouTube, and Instagram. In Part 2 of this post, we’ll focus on the more niche players in the world of social media marketing. While their reach is slightly smaller, these sites can drive sales […]
How to Define Your Niche Target Customer
Defining your niche target customer can be a real challenge for a small business owner. Still, once you have a clear idea of who your target customer is, it will enable you to develop content and marketing messages that will resonate with them. This is important because every small business has two challenges: limited time […]
How to Win Big and Boost Sales in 2022
Increasing sales is crucial to your brand’s growth. But the truth is, with each passing year, it’s becoming harder to meet the sales target. Those of you in business who manage sales know this already and might be wondering if there’s a way to seamlessly increase sales from the available revenue streams. As we embark […]
8 Ways To Make Your Website Accessible
One vital SEO tip is to never ignore user experience. Ranking high on search engines gets people to click to your website, but a great user experience is what makes people stay. Websites that are hard to error-ridden, hard to read, and impossible to navigate can turn off potential customers. Remember: many of your site […]
November 2021 #Smallbizchat: The Ultimate Marketing Engine and Finding Money for Your Small Business
#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]
Mobile Copywriting Secrets for Killer Conversions
More than half of the global population accesses the internet using mobile phones. According to Statista, in the first quarter of 2021, mobile devices generated 54.8 percent of global website traffic. Naturally, it makes sense for small businesses and entrepreneurs to invest in mobile marketing to promote their businesses. One of the secrets to achieving […]
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