Regardless of the industry, it’s been widely touted that customer acquisition costs are always higher than customer retention costs. What I’m trying to say is that holding on to your existing customers isn’t just easier, it’s also more economical. Sounds like a good business idea to work on improving customer engagement and loyalty, doesn’t it? […]
3 Ways Being Reachable Improves Customer Trust
In this hyper-connected and competitive environment, keeping your customers satisfied is non-negotiable. According to a Walker study, by the year 2020 providing great customer experience and building long-term relationships will be the major differentiators for your business, overtaking price and product features as the key differentiating factors. A relationship becomes strong only with trust and […]
How to Get Testimonials From (Almost) All Your Clients
Testimonials are the lifeblood of a small business. In fact, 86 percent of consumers read reviews for a local business, and 57 percent of consumers will only use a business if it has 4+ stars. When I first started out as a mortgage broker, I thought that if I was patient and delivered exceptional customer […]
10 Ways to Increase Customer Retention to Scale Your Business
A study of Gartner Group suggests that around 80 percent of the average company’s future gains will come from the existing 20 percent of customers. It may sound like a broken record, but it is essential to keep in mind that existing customers are the lifelines of each and every company. That’s why many emphasize […]
7 Ways to Love Your Customers
February is the Love month, but not just for couples. All power rests within the hands of your customers. They can choose your brand or go with your competitor. Use this month to show your customers how much you appreciate them. It’s something you need to do not just around Valentine’s Day, but all year […]
How To Win and Keep Customers with 4 Easy Communication Tips
Guest Article I want you to think about the last time you patronized a small business. Maybe you bought a cup of coffee at the corner coffee shop. Perhaps you used a local moving company, or went food shopping at your favorite food co-op. Now, I want you to think about it: why did you […]
How to Price a Product or Service
Pricing is one of the biggest challenges for small business owners. When people decided to do business with you it’s typically based on six factors: like, know and trust and is your product or service cheaper, better or faster. If you ask people to pay too much for your product or service and they could […]
How to provide multilingual customer service
Guest Article When you think of customer support, is having customer service agents who speak English enough for international success? Of course, not! If you want your products to be known worldwide, you need to make yourself understood by different nationalities. English might be the most used language right now, but it is not enough […]
How to Create Raving Fans in your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Tom Jackobs, who has been an entrepreneur for over 30 years. He has started, purchased, closed, and sold businesses. Tom’s […]
How to Handle Unhappy Customers in Your Small Business
Sometimes you just want to hang up. Unhappy customers are part of running a small business. No matter how pleasant your personality or your service delivery someone will eventually criticize your product, staff, packaging, or even your response to their complaint. So how do you respond to unhappy customers in your small business? Part of […]
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