February is the Love month, but not just for couples. All power rests within the hands of your customers. They can choose your brand or go with your competitor. Use this month to show your customers how much you appreciate them. It’s something you need to do not just around Valentine’s Day, but all year […]
How To Win and Keep Customers with 4 Easy Communication Tips
Guest Article I want you to think about the last time you patronized a small business. Maybe you bought a cup of coffee at the corner coffee shop. Perhaps you used a local moving company, or went food shopping at your favorite food co-op. Now, I want you to think about it: why did you […]
How to Price a Product or Service
Pricing is one of the biggest challenges for small business owners. When people decided to do business with you it’s typically based on six factors: like, know and trust and is your product or service cheaper, better or faster. If you ask people to pay too much for your product or service and they could […]
How to provide multilingual customer service
Guest Article When you think of customer support, is having customer service agents who speak English enough for international success? Of course, not! If you want your products to be known worldwide, you need to make yourself understood by different nationalities. English might be the most used language right now, but it is not enough […]
How to Create Raving Fans in your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Tom Jackobs, who has been an entrepreneur for over 30 years. He has started, purchased, closed, and sold businesses. Tom’s […]
How to Handle Unhappy Customers in Your Small Business
Sometimes you just want to hang up. Unhappy customers are part of running a small business. No matter how pleasant your personality or your service delivery someone will eventually criticize your product, staff, packaging, or even your response to their complaint. So how do you respond to unhappy customers in your small business? Part of […]
Don’t Take Customer Feedback For Granted
Sponsored Post If you’re pulling your hair out because your marketing campaigns aren’t doing as well as you hoped they would, it’s time to consider the reasons why you’re struggling. There’s a reason why Big Data is a hot buzzword right now: data can be tremendously useful in helping you create marketing campaigns that do hit the mark. It […]
How To Grow Your Business Using Customer Satisfaction Survey Results
Customer satisfaction is an important element of small business growth for more reasons than the most obvious. But how do you measure customer satisfaction? Conducting a customer survey is not an end in itself. It is only the beginning of a process that should show you actionable ways to improve your business. Surveys that measure customer satisfaction […]
How to Use CRM to Really Connect With Your Customers
Sponsored Post Customer relationships are at the core of your business. When you nurture relationships with your customers, you help them connect with your brand. By leveraging a customer relationship management (CRM) solution, you can stay connected with your customers on a deeper level, increasing the chances that you will keep them as customers for […]
Would CRM Software Benefit Your Small Business?
There are few arenas where small businesses have the upper hand over their larger counterparts. One area where they shine is in building and managing customer relationships. The friendly neighborhood restaurateur, or local shopkeeper, hold special places in the hearts of local customers. However, much like anything else, more and more customer relationships are becoming […]