ENDING SMALL BUSINESS FAILURE
Guest Article The simple answer is Yes! But we aren’t simple people, are we? As the social media landscape expands, society continues to embrace it and share EVERYTHING. I knew social media had turned a corner when my mom jumped on Facebook and started asking me about everything I post. With this new openness, it […]
Before you jump into social media, take a moment to understand how your customer uses each platform Social media is everywhere. It’s not just Facebook and Twitter anymore. You have niche social media sites dedicated to specific audiences and industries as well as custom social media advertising platforms for small businesses. Where do you start? […]
The very fact that both Presidential candidates are including Snapchat in their social media marketing strategy (Hillary has an actual profile, while Donald sponsored a snarky filter) should tell you that it’s a formidable marketing option, and one you might want to add to your own arsenal. While currently, the majority of Snapchat users are […]
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Christian Karasiewicz. Christian is the CEO and Founder of Social Chefs (http://www.socialchefs.com/blog), a leading social media training and education site, […]
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Jennifer Abernethy. Jennifer is America’s Sales and Social Marketing Stylist. After serving as an award winning executive with The Washington […]
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Cathy Larkin. Founder of Web Savvy PR, Cathy add social media tools to the traditional Public Relations toolkit to help small […]
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Julie Bee, @BeeSmartSocial. Julie Bee is the owner and operator of BeeSmart Social Media. Since 2010 BeeSmart has provided affordable […]
There can be a tendency as a small business to feel the need to jump on ALL of the social media platforms and start creating accounts. This is one strategy to get your slice of the social engagement pie. While it’s smart to connect with your customers on social media, biting off more than you […]
If you’re looking to expand your efforts on social media, consider Pinterest. With over 100 million active users, this image-based social networking site has the potential to help you reach even more customers. Since it’s all about the visuals, you want to appeal to your readers senses to eat, shop or learn. Use these tips […]
In the past couple of years we’ve witnessed the growth of literally hundreds of businesses that started with a few guys in their college dorm or in their parents’ garage. Tune in to Shark Tank any night and you’ll see at least one group of kids who took some idea they funded with the money […]