Can I use a potential employee’s social media account in job consideration?

Guest Article The simple answer is Yes! But we aren’t simple people, are we? As the social media landscape expands, society continues to embrace it and share EVERYTHING. I knew social media had turned a corner when my mom jumped on Facebook and started asking me about everything I post. With this new openness, it […]

Which Social Media Platforms Work Best for Your Small Business?

Before you jump into social media, take a moment to understand how your customer uses each platform Social media is everywhere. It’s not just Facebook and Twitter anymore. You have niche social media sites dedicated to specific audiences and industries as well as custom social media advertising platforms for small businesses. Where do you start? […]

How to Leverage Snapchat to Boost Your Business

The very fact that both Presidential candidates are including Snapchat in their social media marketing strategy (Hillary has an actual profile, while Donald sponsored a snarky filter) should tell you that it’s a formidable marketing option, and one you might want to add to your own arsenal.  While currently, the majority of Snapchat users are […]

How To Use Facebook Live in Your Small Business

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Christian Karasiewicz. Christian is the CEO and Founder of Social Chefs (http://www.socialchefs.com/blog), a leading social media training and education site, […]

How to Transform Your Small Business with Your Social Media Program

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Jennifer Abernethy. Jennifer is America’s Sales and Social Marketing Stylist. After serving as an award winning executive with The Washington […]

How To Create Online Interactions That Build Trust for Your Small Business

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Cathy Larkin. Founder of Web Savvy PR, Cathy add social media tools to the traditional Public Relations toolkit to help small […]

How To Find the Right Social Media Partner for Your Small Business @BeeSmartSocial

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Julie Bee, @BeeSmartSocial. Julie Bee is the owner and operator of BeeSmart Social Media. Since 2010 BeeSmart has provided affordable […]

10 Ways to Use Pinterest to Grow Your Small Business

If you’re looking to expand your efforts on social media, consider Pinterest.  With over 100 million active users, this image-based social networking site has the potential to help you reach even more customers. Since it’s all about the visuals, you want to appeal to your readers senses to eat, shop or learn. Use these tips […]

7 Business Ideas For The Shoestring Budget

In the past couple of years we’ve witnessed the growth of literally hundreds of businesses that started with a few guys in their college dorm or in their parents’ garage. Tune in to Shark Tank any night and you’ll see at least one group of kids who took some idea they funded with the money […]