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How to Turn Your Stream of Leads into Sales

September 5, 2019 By Melinda Emerson Leave a Comment

How to Turn Your Stream of Leads into Sales - Jennifer Dunham

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with sales leads expert Jennifer Dunham, @jen_dunham. After owning several companies (at one time), Jennifer found that the kind of leads we […]

Filed Under: Grow Your Business, SmallBizChat Tagged With: conversions, customers, email list, email marketing, leads, sales, sales funnel

Boost Your Business Growth With Great Online Listings

January 21, 2020 By Melinda Emerson Leave a Comment

Boost Your Business Growth With Great Online Listings FeaturedImage

Scaling your small business is the goal behind most entrepreneurial endeavors. But boosting your business growth isn’t going to happen overnight. It takes effort and time and building your customer base so you can see an increase in sales growth.  This means you need to keep selling to your current customers and get the attention […]

Filed Under: Grow Your Business, Your Small Business Tagged With: attract more customers, customers, online listings, product listings, storytelling

4 Ways to Cultivate Customer Buy-In

October 15, 2019 By Melinda Emerson Leave a Comment

4 Ways to Cultivate Customer Buy-In OG

Brand loyalty is the elusive elixir that fuels commerce. Sure, you might get someone to buy your product while it’s on special offer, but opening the door to repeat purchases and loyalty to your products is another thing altogether. This post will explain what your brand can do to improve customer buy-in from the very […]

Filed Under: Customer Service, Grow Your Business Tagged With: brand, brand loyalty, customer experience, Customer satisfaction, customer service in small business, customers, customers loyalty, introductory offer, loyalty

The 5 Top Advantages of Brand Marketing

October 8, 2019 By Melinda Emerson Leave a Comment

The 5 Top Advantages of Brand Marketing - OG

Google. McDonald’s. Visa. Nike. When you hear the names of these companies, a picture automatically forms in your mind. Why? It’s simple. They are killing the brand marketing game. Although your company might not be a billion-dollar empire like those mentioned above, it doesn’t mean you can’t take advantage of brand marketing. If you are […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: brand, brand loyalty, brand marketing, branding, customer loyalty, Customer satisfaction, customers, marketing, repeat business, small business marketing, small business marketing tips

7 Ways to Promote Your Small Business Using Video

March 28, 2016 By Melinda Emerson Leave a Comment

There’s no denying the power of video when it comes to marketing your business. After all, people can consume videos while they’re working, walking, or commuting, and many people prefer to get information this way over reading a blog post.   If you’re not yet using video to promote your small business, I encourage you […]

Filed Under: Featured Post, Melinda Emerson @SmallBizLady, Your Small Business Tagged With: become your own boss, blog strategy, branding, business planning, Customer Service, customers, entrepreneur, facebook, Featured Post, Google, how to participate in smallbizchat, interview, linkedin, melinda emerson, networking, small business, small business success tips, small business tips, smallbizlady, success tips, twitter

How To Find Out Where Your Customers Are Online

August 3, 2015 By Melinda Emerson Leave a Comment

Customers are the lifeblood of your small business. Finding out where your customers are online is also a crucial part of your efforts to build your business. There are many ways to raise your profile with potential customers, but too many business owners waste a lot of time using five or more social media sites […]

Filed Under: Branding & Marketing Tagged With: customers, online marketing

6 Things Oprah Winfrey Taught Us About Business

June 5, 2011 By Melinda Emerson 16 Comments

Oprah Winfrey is my hero. I never thought about being an entrepreneur until she got on my radar when I was in college in the early 90’s. It was around that time that she opened Harpo Studios in Chicago, making her the third woman in the American entertainment industry (after Mary Pickford and Lucille Ball) […]

Filed Under: Become Your Own Boss Tips, Branding & Marketing, Business Inspiration, Customer Service, Grow Your Business, How to Start, Starting A Small Business, Women in Business, Your Small Business Tagged With: become your own boss, business planning, chicago, customers, entrepreneur, Featured Post, managing stress, marketing, melinda emerson, networking, oprah, oprah season finale, Oprah Winfrey, own, own network, passion, small business success, small business tips, strategic branding, success tips

6 Reasons Why You Should Contact Your Existing Customers

October 1, 2012 By Melinda Emerson 1 Comment

October is my birthday month.  Many retailers that I shop with online and offline have started sending me birthday greetings even through my big day isn’t until the middle of the month.  But how could this be a good marketing move?  One retailer sent me a 15% off coupon for my birthday and another only […]

Filed Under: Branding & Marketing, My Recommendations, Your Small Business Tagged With: branding, customers, marketing, small business

Do You Qualify Your Customers?

April 1, 2009 By Melinda Emerson 1 Comment

As an entrepreneur your time is the most valuable thing you can give anyone. Every business owner is a salesperson, and when you are starting out you have a certain amount of time to qualify new opportunities.  The best salespeople only spend time with companies that are ready to buy or can explain a pain […]

Filed Under: How to Start Tagged With: budget, customers, Qualify the business, small business, timelines

Finding and Keeping Clients Using Social Customer Relationship Management

January 14, 2011 By Melinda Emerson 7 Comments

Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Howard Yermish @hyermish. Howard has worked professionally in Internet development since 1993. Howard has consulted on projects for clients such as AOL, Commerce Bank, Disney, Kaiser Permanente, Mattel and Microsoft, as well […]

Filed Under: Grow Your Business, Q & A Interview, SmallBizChat Tagged With: CRM, customer profiles, customers, Howard Yermish, relationship management, small business, SmallBizChat, social crm, social monitoring

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Boost Your Small Business Marketing with the 4 M’s OG

Boost Your Small Business Marketing with the 4 M’s

When it comes to marketing your small business, you need to be extremely strategic to ensure that you rise above all the online noise and get the attention you deserve. On way to boost your small business marketing is with the 4 M’s: Message, Market, Method, Money. Let’s dive in and learn more! Marketing is […]

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