Scaling your small business is the goal behind most entrepreneurial endeavors. But boosting your business growth isn’t going to happen overnight. It takes effort and time and building your customer base so you can see an increase in sales growth. This means you need to keep selling to your current customers and get the attention […]
4 Ways to Cultivate Customer Buy-In
Brand loyalty is the elusive elixir that fuels commerce. Sure, you might get someone to buy your product while it’s on special offer, but opening the door to repeat purchases and loyalty to your products is another thing altogether. This post will explain what your brand can do to improve customer buy-in from the very […]
The 5 Top Advantages of Brand Marketing
Google. McDonald’s. Visa. Nike. When you hear the names of these companies, a picture automatically forms in your mind. Why? It’s simple. They are killing the brand marketing game. Although your company might not be a billion-dollar empire like those mentioned above, it doesn’t mean you can’t take advantage of brand marketing. If you are […]
How to Turn Your Stream of Leads into Sales
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with sales leads expert Jennifer Dunham, @jen_dunham. After owning several companies (at one time), Jennifer found that the kind of leads we […]
7 Ways to Promote Your Small Business Using Video
There’s no denying the power of video when it comes to marketing your business. After all, people can consume videos while they’re working, walking, or commuting, and many people prefer to get information this way over reading a blog post. If you’re not yet using video to promote your small business, I encourage you […]
How To Find Out Where Your Customers Are Online
Customers are the lifeblood of your small business. Finding out where your customers are online is also a crucial part of your efforts to build your business. There are many ways to raise your profile with potential customers, but too many business owners waste a lot of time using five or more social media sites […]
6 Things Oprah Winfrey Taught Us About Business
Oprah Winfrey is my hero. I never thought about being an entrepreneur until she got on my radar when I was in college in the early 90’s. It was around that time that she opened Harpo Studios in Chicago, making her the third woman in the American entertainment industry (after Mary Pickford and Lucille Ball) […]
6 Reasons Why You Should Contact Your Existing Customers
October is my birthday month. Many retailers that I shop with online and offline have started sending me birthday greetings even through my big day isn’t until the middle of the month. But how could this be a good marketing move? One retailer sent me a 15% off coupon for my birthday and another only […]
Do You Qualify Your Customers?
As an entrepreneur your time is the most valuable thing you can give anyone. Every business owner is a salesperson, and when you are starting out you have a certain amount of time to qualify new opportunities. The best salespeople only spend time with companies that are ready to buy or can explain a pain […]
Finding and Keeping Clients Using Social Customer Relationship Management
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Howard Yermish @hyermish. Howard has worked professionally in Internet development since 1993. Howard has consulted on projects for clients such as AOL, Commerce Bank, Disney, Kaiser Permanente, Mattel and Microsoft, as well […]