Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with John Lawson @colderice. John is the CEO at Colder Ice Media. He is an international keynote speaker and “Commerce evangelist” and […]
7 Budget Friendly Offline Marketing Methods That Work
Marketing your business is an ongoing effort, and there are many tools at your disposal for successfully gaining traction in a busy marketplace. But with a tight budget, how can you get the best offline marketing methods? Here are seven budget-friendly ideas… #1 Posters The power of the poster has not been diminished in the […]
7 Ideas To Get Leads Using Your Blog
Guest Article If you run a small business or an ecommerce website, generating leads is probably one of the most important things you focus on. As a business owner, your first concern is to attract people to your business and get them interested in your product or service, so you can convert into a customer. […]
How to Really Differentiate Your Product or Service
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Deb Gabor @Sol_Marketing. Deb Gabor is the CEO of Sol Marketing and author of Branding is Sex. This brand dominatrix […]
How to Reap Big Benefits from Email Marketing
Guest Post Email marketing is an effective way of staying in touch with targeted market audience. For several years, it has remained one of the best strategies of achieving marketing goals. However, email marketing only works effectively for those who have an idea of what it takes to make the most out of it. Despite […]
Gear Up Your Small Business Marketing for 2017
The last quarter of the calendar year has its own vibe, whether your business counts on holiday shopping to boost revenues, or whether it slows as the year winds down, it’s time to launch your 2017 marketing efforts. Now is an excellent time to re-evaluate your small business marketing strategy and think about what you […]
How to Plan a Successful Move to Office 365
Cloud 365 is a major transitioning step for a small business in moving from a land-based to a cloud-based system. This allows all the workers in an office continuous access to data, apps, and tools. The deciding advantages of migrating to a cloud system like Office 365 include: Free integration to other Microsoft techs tools […]
10 Things to Do in Your Business Before 2016
It’s December, and often that means people start mentally shutting down, waiting on Christmas to get here. But you’re an entrepreneur, and there’s no such thing as taking time off! Use December as your planning month. Jump on this right now so that you can set the course for what’s going to happen in your […]
5 Ways to Run Your Business on the Cheap
When you first start out in business every entrepreneur has two things: limited time and limited resources. So when you are bootstrapping your business, every dollar counts. We’re all looking for ways to cut costs and maximize results for our businesses without breaking our budgets. The key to saving money is being creative and disciplined. […]
SmallBizLady’s Summer Reading List 2015: 11 Must-Read Books to Grow Your Business
It’s just about summertime, and vacation is fast approaching with the kids just about out of school. There’s no time I enjoy reading a good book — business or otherwise, than in the summer. I love that I can bone up on how to run my business under the shade of a tree in my […]