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You are here: Home / Archives for marketing

10 Ways to Promote Your Business Brand in 2020

January 14, 2020 By Melinda Emerson Leave a Comment

Branding is important. Managing your brand offline and online is not a small thing, but if done well, you can reduce your marketing costs and grow your revenues. The more consistent you are with your branding components the more likely someone is to recognize your brand. There are 8 key elements of a small business […]

Filed Under: Branding & Marketing, Grow Your Business, Your Small Business Tagged With: branding, marketing, online brand, small business success

15 Mistakes Not To Make In Your Digital Marketing Approach

December 17, 2019 By Melinda Emerson 2 Comments

15 Mistakes Not To Make In Your Digital Marketing Approach Featured Image

Marketing is an essential practice in any organization, and now everything has gone digital, the possibilities are almost endless. Not only is the world of digital marketing exciting, but it is also constantly evolving, and the potential is huge. At the same time, there are mistakes to be avoided at all costs in your digital […]

Filed Under: 15 Things Series, Branding & Marketing Tagged With: analytics, brand voice, digital marketing, digital marketing mistakes, digital marketing strategy, marketing, social media post

How to Promote Your Brand in 10 Different Ways

November 12, 2019 By Melinda Emerson Leave a Comment

how to promote your brand

When you have a product or service business you are also a brand and you must promote your brand to stay top of mind with existing and potential customers to increase your sales.  There are lots of ways to promote your brand before and after the sale.  Here are the 10 best Ideas that I […]

Filed Under: 10 Things Lists, Branding & Marketing Tagged With: branding, marketing, promote your brand

Things I Learned Attending Marketing School

October 21, 2019 By Melinda Emerson Leave a Comment

Things I Learned Attending MarketingProf’s Marketing School - Featured Image OG

I have been a fan of MarketingProfs for as long as I’ve been the SmallBizLady. Last week, they finally brought their Annual B2B Forum close enough to Philadelphia for me to pop in and check it out. There was so much valuable content I felt like I went to marketing school.  Now, I must admit, […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: customer experience, expert marketer, Mark Schaefer, marketing, marketing rebellion, marketing school, small business marketing strategy

How to Build a Brand on Amazon

October 3, 2019 By Melinda Emerson Leave a Comment

How to Build a Brand on Amazon- OG

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Andrew Morgans, @MarknologyE. Andrew is a thought leader in the Amazon Branding space. He is the founder of Marknology™, a Kanas […]

Filed Under: Branding & Marketing, SmallBizChat Tagged With: Amazon, amazon business, amazon sales, amazon seller, branding, build a brand on Amazon, ecommerce, marketing, selling on amazon, small business branding

The 5 Top Advantages of Brand Marketing

October 8, 2019 By Melinda Emerson Leave a Comment

The 5 Top Advantages of Brand Marketing - OG

Google. McDonald’s. Visa. Nike. When you hear the names of these companies, a picture automatically forms in your mind. Why? It’s simple. They are killing the brand marketing game. Although your company might not be a billion-dollar empire like those mentioned above, it doesn’t mean you can’t take advantage of brand marketing. If you are […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: brand, brand loyalty, brand marketing, branding, customer loyalty, Customer satisfaction, customers, marketing, repeat business, small business marketing, small business marketing tips

Getting Better Results from Your Business Blog in 2019

September 19, 2019 By Melinda Emerson Leave a Comment

Getting Better Results from Your Business Blog in 2019 - OG

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Carolyn Crummey, @VirTasktic. Carolyn Crummey is the owner of VirTasktic – a content marketing agency that specializes in working with small […]

Filed Under: Branding & Marketing, SmallBizChat, Your Small Business Tagged With: blog, blogging, blogging rules, blogging strategy, business blog, Content, content marketing, marketing, small business blog

5 Conversion Rate Optimization Trends You Need to Follow

September 3, 2019 By Melinda Emerson Leave a Comment

Conversion Rate Optimization - OG

 Conversion Rate Optimization. As a business, it’s vital that you consider this essential process when you’re analyzing your operations and planning how to grow, improve, and enhance yourself now and in the future. The key here, as the title suggests, is to optimize your conversion rates in order to maximize the number of people who […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: conversion rate, conversion rate optimization, conversions, CRO, grow your small business, marketing, sales, small business, website optimization

Supercharge Your Small Business with These 3 Actionable Content Marketing Strategies

August 6, 2019 By Melinda Emerson Leave a Comment

You’re posting on social media for your small business. You’re writing educational blog posts. You’re making entertaining videos. You’re checking all the boxes and churning out content left and right. But maybe you’re finding yourself stuck in a rut and wondering if your current content marketing strategy is actually helping grow your business. If you’re […]

Filed Under: Branding & Marketing Tagged With: content marketing, content marketing strategies, marketing, marketing strategies, small business content marketing

How to Build a Brand Strategy for Your Small Business

August 1, 2019 By Melinda Emerson Leave a Comment

brand strategy

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Orsolya Herbein, @HerbeinOrsolya, who shared tips for how to build a brand strategy for your small business. Orsolya is co-founder and […]

Filed Under: Branding & Marketing, SmallBizChat Tagged With: brand strategy, branding, marketing, small business, small business branding

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Boost Your Small Business Marketing with the 4 M’s OG

Boost Your Small Business Marketing with the 4 M’s

When it comes to marketing your small business, you need to be extremely strategic to ensure that you rise above all the online noise and get the attention you deserve. On way to boost your small business marketing is with the 4 M’s: Message, Market, Method, Money. Let’s dive in and learn more! Marketing is […]

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