Zachary Green’s experiences in the Marine Corps shaped his destiny. His time in the military, then as a firefighter, gave him the resourcefulness, integrity, and grit to become a highly successful entrepreneur and best-selling author. Taking risks, trusting himself, and never letting go of his dreams drove him to create, produce, market, and sell a […]
The SmallBizChat Podcast: Do Less Marketing and Sell More with Cindy Zuelsdorf
Cindy Zuelsdorf is the Founding Partner of Kokoro Marketing. Cindy started her own marketing business after becoming an overworked marketing czar running sales and marketing for a high-tech company. She is a marketing automation expert and helps marketers, small business owners, and high-tech companies understand and master their marketing. Cindy offers a 7 Marketing […]
Marketing Strategies to Launch a Small Business, Part II
Marketing is key to driving sales into your business, and it’s the one thing you constantly need to work on from day one. If you are a local business, your marketing approach can be offline and online. Thanks to the advanced targeting capabilities, you can use online ads as a cost-effective way to get exposure […]
10 Ways to Promote Your Business Brand in 2020
Branding is important. Managing your brand offline and online is not a small thing, but if done well, you can reduce your marketing costs and grow your revenues. The more consistent you are with your branding components the more likely someone is to recognize your brand. There are 8 key elements of a small business […]
15 Mistakes Not To Make In Your Digital Marketing Approach
Marketing is an essential practice in any organization, and now everything has gone digital, the possibilities are almost endless. Not only is the world of digital marketing exciting, but it is also constantly evolving, and the potential is huge. At the same time, there are mistakes to be avoided at all costs in your digital […]
How to Promote Your Brand in 10 Different Ways
When you have a product or service business you are also a brand and you must promote your brand to stay top of mind with existing and potential customers to increase your sales. There are lots of ways to promote your brand before and after the sale. Here are the 10 best Ideas that I […]
Things I Learned Attending Marketing School
I have been a fan of MarketingProfs for as long as I’ve been the SmallBizLady. Last week, they finally brought their Annual B2B Forum close enough to Philadelphia for me to pop in and check it out. There was so much valuable content I felt like I went to marketing school. Now, I must admit, […]
How to Build a Brand on Amazon
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Andrew Morgans, @MarknologyE. Andrew is a thought leader in the Amazon Branding space. He is the founder of Marknology™, a Kanas […]
The 5 Top Advantages of Brand Marketing
Google. McDonald’s. Visa. Nike. When you hear the names of these companies, a picture automatically forms in your mind. Why? It’s simple. They are killing the brand marketing game. Although your company might not be a billion-dollar empire like those mentioned above, it doesn’t mean you can’t take advantage of brand marketing. If you are […]
Getting Better Results from Your Business Blog in 2019
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Carolyn Crummey, @VirTasktic. Carolyn Crummey is the owner of VirTasktic – a content marketing agency that specializes in working with small […]
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