If you’re a business consultant looking to stand out, attract high-paying clients, and streamline your services, developing a signature offer is a game-changer. A signature offer is your flagship service or program—a unique, well-defined solution that addresses your clients’ biggest pain points. It’s what sets you apart from the competition and makes your business synonymous […]
Best of Blogs of 2024
As the year winds down, it’s time to reflect on the invaluable insights shared on the SmallBizLady blog. From sales strategies to leveraging AI and building thriving online communities, we’ve covered everything you need to run and grow your small business. Here’s a roundup of some of the most impactful blog posts this year. Join […]
The SmallBizChat Podcast: How to Leverage Supplier Diversity to Grow Your Business with Sharon Manker
In this episode, Melinda Emerson introduces guest Sharon Maker, an expert in supplier diversity. Sharon shares insights from her career path, emphasizing the importance of positioning small businesses for opportunities with large companies. The discussion highlights major certifying bodies crucial for small businesses seeking to enhance their marketability and competitiveness. Sharon Manker, M.Ed is an […]
10 Things You Should Consider Before Buying Social Media Ads
Social media selling is a powerful tool that can help businesses reach their target audience, increase brand awareness, and drive sales. Platforms like Facebook, Instagram, and TikTok offer diverse advertising options that cater to different objectives and audiences. However, before diving into social media advertising, there are several key factors to consider. Here are 10 […]
Automating Affiliate Marketing with AI: Unlocking Efficiency and Revenue Growth
Affiliate marketing has long been one of the most effective methods for small businesses and solopreneurs to grow revenue online. By leveraging affiliates to promote products or services, companies can reach a wider audience with minimal upfront investment. However, managing an affiliate marketing strategy manually can be time-consuming and labor-intensive. In this post, we will […]
How to Organize a Sales Outreach Day as a Solopreneur
As a solopreneur or a small business with just a few employees, you wear many hats, but sales outreach is crucial for the growth of your business. However, finding the time and energy to focus on sales can be challenging. Organizing a dedicated Sales Outreach Day each week can help you concentrate your efforts and […]
SmallBizLady Summer Reading List 2024
It’s Summer, and that means it’s time to grab to good book and grow your expertise. There are many business books that have delivered an array of insightful and actionable reads. Here are a particular set of books that I find valuable for small business owners seeking to navigate the complexities of entrepreneurship. Here are […]
The SmallBizChat Podcast: Hit It & Quit It with Steven Pope, Alicia Miller, and Thomas Young
In this episode, Melinda Emerson introduces guests Steven Pope, Alicia Miller, and Thomas Young. They share old school marketing tips and their favorite business tools. The episode concludes with closing remarks and guest acknowledgements. Steven Pope is the founder of My Amazon Guy, a marketing agency managing 300+ active brands. Steven is a best-selling author with his […]
Is Your Brand Strong Enough to Support Expansion into New Markets?
Expanding into new markets is a thrilling prospect for any business. It offers the opportunity to reach new customers, increase revenue, and enhance brand visibility. However, entering new markets also comes with significant challenges, and one critical question that businesses must ask themselves is: “Is our brand strong enough to support this expansion?” This blog […]
Are You Keeping Your Business Commitments to Yourself?
Entrepreneurship is a spiritual journey as much as anything else. It requires making commitments that often extend beyond the promises made to employees, vendors, and clients; it also encompasses the pledges we make to ourselves. These internal commitments are the cornerstone of personal integrity, driving us toward our goals, shaping our work ethic, and ultimately […]