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You are here: Home / Archives for sales strategies

How to Develop a Business Launch Timeline, Part II

April 28, 2025 By Melinda Emerson Leave a Comment

Welcome to Part II of Building a Launch Pad to Start Your Business. In this post, we’ll walk you through a comprehensive 12-month roadmap to launch your business with clarity and confidence. From refining your idea and setting up finances to marketing and making your first sale, this plan is designed to help you stay […]

Filed Under: Become Your Own Boss Tips, How to Start, Sales, Side Hustle, Starting A Small Business, Staying Productive, Your Small Business Tagged With: build your brand, business planning, business research, business scaling, grow and audience, marketing strategy, sales strategies

The SmallBizChat Podcast: Distractions with Melinda Emerson

February 13, 2025 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson explores the challenges and strategies for managing distractions as an entrepreneur. She emphasizes the importance of focusing on customers and refining the value proposition to drive revenue growth. The discussion includes effective strategies for customer engagement and developing a solid sales process. Melinda also highlights the significance of building a […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: Brand Building, business goals, customer engagement, Customer Focus, entrepreneurship, managing distractions, revenue growth, sales strategies, small business tips, Value Proposition

Best of Blogs of 2024

December 23, 2024 By Melinda Emerson Leave a Comment

As the year winds down, it’s time to reflect on the invaluable insights shared on the SmallBizLady blog. From sales strategies to leveraging AI and building thriving online communities, we’ve covered everything you need to run and grow your small business. Here’s a roundup of some of the most impactful blog posts this year. Join […]

Filed Under: 10 Things Lists, Become Your Own Boss Tips, Branding & Marketing, Customer Service, Grow Your Business, Starting A Small Business Tagged With: artificial intelligence in business, attract corporate sponsorships, brand positioning, build online community, business coaching, business owner tips, Create Customer Value, customer value, email marketing, Entrepreneurship strategies, grow your business, how to start a business, launch your business, live Q&A for entrepreneurs, melinda emerson, monetize your podcast, pricing strategies, professional speaking, real estate business tips, sales strategies, SEO for small businesses, small business academy, small business advice, small business growth, small business tips, starting a side hustle, video marketing, virtual assistant tips, women entrepreneurs

How to Master the Art of Discovery Calls

December 16, 2024 By Melinda Emerson Leave a Comment

Discovery calls are a critical step in the sales process, especially for service-based businesses and consultants. They’re your chance to connect with potential clients, understand their needs, and demonstrate the value you can provide—all while determining if they’re a good fit for your services. But for many business owners, these calls can feel daunting, especially […]

Filed Under: Become Your Own Boss Tips, Customer Service, Grow Your Business, How to Start, Your Small Business Tagged With: business growth tips, client acquisition, closing deals effectively, consultative selling techniques, discovery calls, high-ticket closing, how to sell services, lead generation tips, sales strategies, small business owners

The SmallBizChat Podcast: How to Have 300% Increase in Sales Connections with Yvonne E.L. Silver

October 3, 2024 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson is joined by Yvonne E.L. Silver, who shares her expertise on sales strategies tailored for women entrepreneurs. They discuss the art of influence in sales and effective methods for approaching potential sales targets. Yvonne highlights common sales mistakes and provides valuable advice for small business owners to overcome them. Yvonne […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: business advice, entrepreneurship, expert insights, potential sales targets, sales influence, sales mistakes, sales strategies, small business, Small Business Management, women entrepreneurs

Tips to Make Discussing Fees with Prospects More Comfortable 

August 5, 2024 By Melinda Emerson Leave a Comment

Discussing fees with prospects can be one of the most challenging parts of the sales process, especially for women entrepreneurs. It’s a sensitive topic that, if not handled well, can lead to discomfort, misunderstanding, or even the loss of a potential client. However, with the right approach and money mindset, you can make these conversations […]

Filed Under: Become Your Own Boss Tips, Branding & Marketing, Cash Flow & Finance Tagged With: building client relationships, business advice, business development, business growth, client meetings, closing deals, customer research, discussing fees, entrepreneurial success, fee discussions, fee negotiations, pricing strategy, professional services, sales confidence, sales mindset, sales objections, sales preparation, sales process, sales strategies, sales tips, small business, small business tips, value-based pricing, women entrepreneurs

How to Win Big and Boost Sales in 2022

January 3, 2022 By Melinda Emerson Leave a Comment

How to Win Big and Boost Sales in 2022 OG

Increasing sales is crucial to your brand’s growth. But the truth is, with each passing year, it’s becoming harder to meet the sales target. Those of you in business who manage sales know this already and might be wondering if there’s a way to seamlessly increase sales from the available revenue streams. As we embark […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: Cart Abandonment Email Campaign, crush your sales goals, Direct to consumer marketing, highly converting landing pages, personalized marketing strategy, sales strategies

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