The holiday shopping season can be the most profitable time of year for small businesses, but only if you are prepared. Customers are ready to spend, companies are purchasing year-end gifts, and people are actively searching for products and services that make their lives easier. However, increased demand also brings more competition, tighter deadlines, inventory […]
The SmallBizChat Podcast: Hit It and Quit It with Jane Veron and LaChelle Adkins
In this episode of The SmallBizChat, Melinda Emerson kicks things off with a brief introduction and sponsor mention, followed by the engaging “Hit it and quit it” segment. The conversation shifts to a lively discussion about favorite business tools and marketing tips, offering listeners practical insights to enhance their business strategies. The episode also explores […]
Thinking About Selling Your Business Someday? Here’s What You Need to Do Years Before the Deal
Most business owners spend years building a company and only months preparing to sell it. Unfortunately, that’s backwards. Steven Covey said it best, ‘Begin with the End in Mind.’ The most successful business exits are not created during negotiations. They are created years before a buyer ever appears. The difference between a good exit and […]
Sales Slow? You Might Have an Offer Problem
When sales slow down, most entrepreneurs immediately assume they have a marketing problem. They convince themselves they need more leads, more social media followers, more website traffic, more networking opportunities, or a bigger advertising budget. As a result, they spend time and money trying to attract more prospects into their sales funnel. But before you […]
How to Use Reddit to Market Your Small Business
Reddit is one of the most misunderstood marketing platforms on the internet. Most small business owners know about Facebook, Instagram, LinkedIn, TikTok, and YouTube, but Reddit is often overlooked because it does not work like traditional social media. You cannot simply show up, post a sales pitch, drop a link to your website, and expect […]
Half the Year Is Gone: 7 Questions Every Business Owner Should Ask Right Now
Can you believe we’re already halfway through the year? Back in January, you set ambitious goals, created revenue targets, mapped out growth strategies, and planned product launches and promised yourself that this would be the year you would finally break through to the next level. Now it’s July. The question is not what you planned […]
The SmallBizChat Podcast: Hit It and Quit It with Michelle Snow and Malcolm Reid, Sr.
In this episode, Melinda Emerson kicks off the rapid-fire session where guests share their favorite podcast, app, marketing tip, and business book. Michelle Snow, CEO of Grow With Snow, The Coach Making Connections, is a business coach who helps entrepreneurs and organizations with tailored strategies and visionary insights. She specializes in professional development and outreach, […]
The Owner Absence Test: Can Your Business Run Without You?
Few questions matter more to a business owner than this one: Can the company continue to operate smoothly if I step away for a period of time? The Owner Absence Test is a practical experiment that answers that question. It exposes single points of failure, uncovers undocumented processes, and reveals whether your team, systems, and […]
The SmallBizChat Podcast: Hit It and Quit It with Milton Hunt, Sharif Small and Lorraine Marchand
In this episode, Melinda Emerson introduces the format and encourages listeners to subscribe. The discussion features a panel where Melinda, along with Sharif Small, Milton Hunt, and Lorraine Marchand, share their favorite business podcasts, apps, and marketing tips. They also highlight some of the best business books that have influenced their entrepreneurial journeys. Milton Hunt […]
The SmallBizChat Podcast: Hit It and Quit It with Syama Bunten, Kellé Thorpe, and Sarah Ohanesian
In this episode, Melinda Emerson kicks off with an introduction and underscores the importance of podcast subscriptions. The core of the discussion features a panel where Melinda, Syama Bunten, Kellé Thorpe, and Sarah Ohanesian share their favorite podcasts, apps, marketing strategies, and books that inspire and drive their success. The episode is sponsored by Zoho […]
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