I’ve been a small business coach for a long time now, and it’s interesting how the big questions never change. Whether a person just started their small business or has been running it for a while, they ask me, “How do I attract customers?” The truth is that there isn’t one thing you need to […]
The SmallBizChat Podcast: Disrupt Your Competition Through Customer Amazement with Shep Hyken – Ep. 002
Shep Hyken is a Customer Service and Experience Expert and the Chief Amazement Officer at Shepard Presentations. He has presented keynote speeches and organization presentations for dozens of well-known companies including Energizer, Applebee’s, American Express, American Red Cross, and Georgia Oilman’s Association to help them build loyal relationships with their customers as well as their […]
How to Train Your Team to Provide Excellent Customer Service
According to the 2021 Zendesk Customer Experience Trends Report, 75 percent of consumers are willing to spend more money on a brand that provides a stellar customer experience. And this is great news for small business owners. You may not always be able to beat larger competitors when it comes to prices, but you can […]
How to Treat Customers How They Want to Be Treated
Learning how to treat customers how they want to be treated is vital to small business growth. The latest research proves this from many angles. For example, consider these customer service statistics: 81 percent of customers say a positive customer service experience increases their chances of buying from that company again. 95 percent of consumers […]
The SmallBizChat Podcast: Kate Winkler on Improving the Customer Experience with Ruby
Kate Winkler is the CEO of Ruby, a live virtual receptionist and chat company. Kate is a dynamic C-level executive entrepreneur and mid-market business advisor. Following a successful career in the technology sector working with small and large businesses through various stages of growth, Kate joined Ruby in 2019. Ruby serves small businesses to help […]
101 Ways to Improve Customer Experience
What does it take to bring your customer service to the next level? There’s no single, all-encompassing answer. Companies that provide genuinely exceptional customer service focus on their customers in every action, decision, and moment of connection. Take it from one of our customers—Barbara Davis, owner of BADDogs Inc: “If we demonstrate concern and care […]
6 Easy Ways to Become a Customer-First Small Business
Running or starting a customer-first small business means that you base your business processes on the customer to provide them with an unforgettable (positive) consumer experience. It’s a compelling business growth strategy, even if you practice it in its most basic form. Shifting your business direction toward a consumer-centered culture takes time and money, but […]
6 Creative Ways to Increase Customer Engagement
Regardless of the industry, it’s been widely touted that customer acquisition costs are always higher than customer retention costs. What I’m trying to say is that holding on to your existing customers isn’t just easier, it’s also more economical. Sounds like a good business idea to work on improving customer engagement and loyalty, doesn’t it? […]
3 Ways Being Reachable Improves Customer Trust
In this hyper-connected and competitive environment, keeping your customers satisfied is non-negotiable. According to a Walker study, by the year 2020 providing great customer experience and building long-term relationships will be the major differentiators for your business, overtaking price and product features as the key differentiating factors. A relationship becomes strong only with trust and […]
How To Win and Keep Customers with 4 Easy Communication Tips
Guest Article I want you to think about the last time you patronized a small business. Maybe you bought a cup of coffee at the corner coffee shop. Perhaps you used a local moving company, or went food shopping at your favorite food co-op. Now, I want you to think about it: why did you […]
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