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Five Reasons Your Company Should Have a Platform

March 13, 2012 By Melinda Emerson 3 Comments

These days, you can’t go five minutes without hearing someone talk about platforms. The term is almost a buzzword. As I explain in  The Age of the Platform, a platform is merely a structure made up of “planks,” or integrated features. For instance, Google in 1998 wasn’t a platform; it was a really neat search engine. By adding planks […]

Filed Under: Guest Articles, Social Media, Starting A Small Business Tagged With: Age of the Platform, Amazon, Apple, Brand Awareness, facebook, Google, innovation, Phil Simon, small business tips

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Kendra Lee is an author, speaker, and revenue generator. She is the founder of KLA Group, a sales consultancy and marketing agency that helps small and medium businesses get seen, get heard, and gain traction to achieve their dreams. She’s also the author of The Sales Magnet. For more information, you can go to KLAGroup.com.  […]

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