In this episode, Melinda Emerson welcomes Leyanis Diaz to discuss key insights into multicultural marketing. Leyanis addresses common marketing mistakes and the critical distinction between inclusive marketing and tokenism. The conversation highlights the impact of the current climate on multicultural marketing strategies and the importance of leveraging influencers and … ⟶
Listen Now 🔊The SmallBizChat Podcast: How to Turn Your Divine Gifts into a Business with Michelle Kopper
In this episode, Melinda Emerson engages with Michelle Kopper to explore her entrepreneurial journey and how she overcame fear to succeed. Michelle delves into the role of divine gifts and spirituality in business, offering insights into integrating personal beliefs with professional goals. The conversation addresses imposter syndrome, providing strategies for validation in the … ⟶
Listen Now 🔊The SmallBizChat Podcast: Hit It and Quit It with Mitch Axelrod, Dr. Dan Young, and Rich Trotter
In this episode, Melinda Emerson introduces an engaging discussion with guests Rich Trotter, Mitch Axelrod, and Dr. Dan Young. The conversation kicks off with each guest sharing their favorite business podcast and app, revealing unique tools that aid their entrepreneurial journey. They then delve into timeless marketing strategies, discussing classic tips that still hold … ⟶
Listen Now 🔊The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter
In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market … ⟶
Listen Now 🔊The SmallBizChat Podcast: How Giving a TEDx Talk Can Benefit Your Business with Dr. Dan Young
In this episode, Melinda Emerson welcomes Dr. Dan Young to discuss the art of crafting and promoting a successful TED Talk. Dr. Dan shares insights into his own TED Talk journey, detailing its background and the impact it has had. He provides valuable strategies for aspiring speakers on how to effectively convey their message and gain visibility. Dr. Dan Young is a dynamic … ⟶
Listen Now 🔊The SmallBizChat Podcast: How to License and Sell Your Content with Mitch Axelrod
In this episode, Melinda Emerson welcomes Mitch Axelrod to discuss the intricacies of intellectual property (IP) licensing for small businesses. Mitch shares his personal journey in the licensing field, offering insights into identifying and protecting IP effectively. They explore common pitfalls in licensing negotiations and provide practical tips to navigate these … ⟶
Listen Now 🔊The SmallBizChat Podcast: If I Had to Do It All Over Again with Melinda Emerson
In this episode, Melinda Emerson kicks off with a warm welcome to The SmallBizChat and highlights National Small Business Week. She shares recent news affecting small businesses, then delves into strategies for growth, drawing on her 26 years of entrepreneurial experience. Melinda contrasts the startup processes of the past with today's landscape and evaluates ownership options … ⟶
Listen Now 🔊The SmallBizChat Podcast: Hit It and Quit It with LaTanya White, Dov Gordon, and Anisha Robinson Keeys
In this episode, Melinda Emerson introduces a panel format featuring Dov Gordon, Dr. LaTanya White, and Anisha Robinson Keeys, who share their insights and experiences. The conversation highlights each guest's favorite business books, offering listeners valuable recommendations to enhance their entrepreneurial knowledge. Dr. LaTanya White is a pioneering thought leader … ⟶
Listen Now 🔊The SmallBizChat Podcast: How to Recruit Your Dream Team with Anisha Robinson Keeys
In this episode, Melinda Emerson and Anisha Robinson Keeys delve into the challenges of talent acquisition for small businesses, emphasizing the growing trend of fractional talent. They discuss the importance of a structured hiring process and highlight the best platforms and assessments to enhance hiring decisions. The conversation touches on the role of AI in crafting job … ⟶
Listen Now 🔊The SmallBizChat Podcast: How to Win with Joint Ventures with Dov Gordon
In this episode, Melinda Emerson introduces Dov Gordon to explore the dynamics of joint ventures and partnership collaborations. They discuss the significance of establishing clear joint venture agreements and strategies for handling conflicts that may arise. Dov shares insights on overcoming hesitation when entering joint ventures and offers practical advice for small business … ⟶
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