The holiday shopping season is the most crucial period for many small businesses, often accounting for a significant portion of their annual revenue. As a small business owner, preparation is key to capitalizing on this busy time. With Black Friday, Small Business Saturday, Cyber Monday there are lots of opportunities to make serious money. Whether […]
Are You Selling at the Right Price?
How to Understand Competition, Cost Structure, and Profitability Pricing a product or service is one of the most crucial decisions that any business owner faces. It determines whether the business will thrive, merely survive, or fail. Many small business owners make the mistake of setting prices based primarily on what competitors are charging. While it’s […]
Top 5 Concerns for Small Businesses in 2025
As 2025 approaches quickly, small businesses are facing a dynamic and rapidly evolving landscape forcing you to reconsider or redesign your business model. From technological advancements to economic uncertainties, the challenges that lie ahead are both exciting and daunting. To stay competitive and thrive, we must all be proactive in addressing the following top five […]
SmallBizLadyAcademy.com is Now Open for Business!
I am thrilled to announce that SmallBizLadyAcademy.com is officially open for business! After months of development, careful planning, and listening to the needs of my loyal women business owner, we’ve launched a platform designed to help you take your business to the next level. Whether you’re just starting out or you’re an experienced business owner […]
Social Media Marketing vs. Social Media Selling
The terms “social media marketing” and “social media selling” are often used interchangeably, leading to confusion among small businesses looking to leverage social platforms to grow their brand and boost sales. While both are crucial components of a comprehensive social media strategy, they serve distinct purposes and require different approaches. Understanding the key differences between […]
10 Essential Metrics to Consider Before Expanding Your Small Business
Expanding a small business is an exciting prospect, but it’s also a significant undertaking that requires careful planning and analysis. Making the leap too soon or without the right information can lead to costly mistakes. Before you decide to expand your business, it’s crucial to assess a variety of key metrics that will give you […]
27 Irresistible Formulas for Developing Headlines That Make People Click
When it comes to developing great content, your headlines are key. Headlines are your first—and often only—chance to capture the attention of potential readers. A compelling headline can mean the difference between a click and a pass. Whether you’re crafting headlines for blog posts, social media, or email marketing, mastering the art of headline writing […]
Design a Daily LinkedIn Prospecting Process
Leveraging LinkedIn for prospecting can be a game-changer for your network growth and business development, especially if you are a B2B business. LinkedIn provides a powerful platform to connect with industry leaders, potential clients, and like-minded professionals. However, effective prospecting requires a structured approach. Here’s a comprehensive daily LinkedIn prospecting process to help you […]
SmallBizLady Summer Reading List 2024
It’s Summer, and that means it’s time to grab to good book and grow your expertise. There are many business books that have delivered an array of insightful and actionable reads. Here are a particular set of books that I find valuable for small business owners seeking to navigate the complexities of entrepreneurship. Here are […]
12 Ways to Elevate Your Team: Employee Motivation Ideas That Work
Are you frustrated by the high turnover rate at your company? Do you find yourself constantly hiring and training new employees, only to see them leave after a few months or a year? If so, it’s time to take a closer look at your management practices. Creating a strong, effective company with happy and motivated […]
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