A Practical Marketing Campaign Timeline A successful Small Business Saturday campaign doesn’t happen on Friday night. Give yourself at least four weeks to plan, promote, and execute your campaign. Four weeks before Small Business Saturday, decide on your primary sales goal and promotional offer. Determine which products, services, bundles, gift cards, or experiences you want […]
Great Marketing Ideas for Small Business Saturday Part I
Small Business Saturday is one of the best opportunities of the year for small businesses to attract new customers, reconnect with existing customers, and remind their communities why shopping small matters. Held on the Saturday after Thanksgiving, Small Business Saturday falls right in the middle of the biggest shopping weekend of the year. Consumers are […]
Why Great Sales Calls Still Don’t Close
One of the most frustrating experiences for any entrepreneur, consultant, coach, or sales professional is walking away from a sales conversation feeling confident that everything went perfectly, only to discover that the prospect never moves forward. The conversation flowed naturally. The prospect seemed engaged, asked thoughtful questions, expressed enthusiasm about your offer, and thanked you […]
The Secret Sales Formula: Captivate, Fascinate, Educate, Close ’Em
When the economy gets tight, your sales processes must get tighter. So today I’m teaching the Secret Sales Formula. Selling doesn’t have to feel awkward, aggressive, or manipulative. In fact, the most effective sales strategies today are built around helping customers clearly understand their problem and guiding them toward a solution. If you want to […]
How to Tighten Your Sales Infrastructure (Before Your Bank Account Screams for Help)
If your sales swing between feast and famine every few months, the problem isn’t visibility, branding, or even marketing. It’s your sales infrastructure. Most coaches, consultants, and service-based entrepreneurs start out selling based on talent and hustle alone—no real system, no process, just vibes and referrals. And while that might get you to six figures, […]
HOW TO TRANSFORM YOUR BUSINESS IN JUST 12 MONTHS
Every small business owner dreams of having a thriving, profitable business that doesn’t require them to be involved in every single detail. But too often, business owners find themselves overwhelmed, overworked, and underpaid—struggling to figure out how to scale without burnout. The truth is you don’t need three – five years to turn your business […]
The Three Problems That Visibility Can’t Solve
Every small business owner wants more visibility. More followers, more website visitors, more people watching their content. It’s tempting to believe that if only more people saw what you offer, your sales would skyrocket. But here’s the hard truth: visibility alone doesn’t drive revenue. If you don’t have the right foundation in place, more eyeballs […]
Strategies to Improve Your Closing Rate as a Small Business
Mastering the art of sales is essential for driving growth and success. One key metric that directly impacts your bottom line is your sales closing rate—the percentage of leads or prospects that ultimately convert into paying customers. Improving your sales closing rate not only increases revenue but also maximizes the return on your sales efforts. […]
10 Ways to Prepare Your Business for 2023
December is a hectic time of year for small business owners. Right now, you’re likely in the midst of your busiest season and focused on ending 2022 strong. However, it’s also important to plan for the new year. After all, 2023 will be here before you know it, and the planning you do right now […]
How to Prepare for a Successful New Year
Well, here we are December! The world looks a lot different as 2020 comes to an end, and now is the time to get your business in order and set things up for 2021. Start the new year organized with a plan that will set you up for success. There are lots of things to […]