Understanding Customer Lifetime Value & Why It Is Important

How can you tell if your company is succeeding? Usually by looking at operating metrics like sales, revenues, and profit margin and then comparing these figures to your annual projections, historical numbers, or competitors in the same industry. But what metrics can you use to determine your company’s success in the long term? One of […]

3 Lessons to Beat the Fear While Starting Your Small Business

Guest Article How many times have you thought that life would be easier if you worked for yourself? Or perhaps your time more productive and outcomes more impactful if you avoided a lengthy commute, strict working hours, or conflicts with managers? It took me more than three jobs, many frustrating bosses, and a clear need […]

Why Your Small Business Needs a Whitelist Policy

You’ve worked hard to build your hive…don’t let anything destroy it. I like to think of a small business as a beehive. Everybody works together toward a common goal, and the constant activity keeps all worker bees motivated, energized, and ready for action. Sometimes a predator tries to get inside the hive. When that happens, […]

What Kind of Business Insurance Do You Need?

Insurance is not a sexy topic for a business owner, but it is necessary to think about. Protecting both your business and yourself should be a top priority as an entrepreneur. When is the last time you looked over your business insurance needs? Have you recently added payroll employees? Moved into professional office space? Or […]

How the SBA Can Help Your Small Business

It’s once again my favorite time of year, National Small Business Week! For the entire week, there are a ton of free resources, webinars, and events both on the web and in your town. I’ll be celebrating National Small Business Week with #Smallbizchat LIVE from New York. It’s a video broadcast, on Facebook Live sponsored […]

10 Things That Will Surprise You About Running a Business

I’ve found that people who want to start a business often don’t have the first idea about what that really entails. Once they do launch a company, they’re often surprised at how real and often stressful it is to be an entrepreneur. Here are a few of the things I’d say might surprise you. Heads […]

4 Ways to Ensure the Consistent Quality in Your Small Business

High-quality products and services might leave your customers satisfied after your first encounter. However, if subsequent purchases leave a nasty taste in their mouths, you’ll lose countless dollars in future revenue.  Many of the businesses I work with focus on getting it right the first time. That’s not a bad idea, but I encourage you […]

5 Things You Didn’t Know About Multi-Level Marketing

Guest Post From its humble beginnings, multi-level marketing has grown to become a multi-billion dollar industry. Once considered to be no more than a pyramid scheme, this industry has evolved into one consisting of reputable companies with shares bought and sold on the New York Stock Exchange. There is a lot more to multi-level marketing […]