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You are here: Home / Archives for video marketing

Instagram Reels vs TikTok: Which Is Better for 2023 Video Marketing?

April 17, 2023 By Melinda Emerson Leave a Comment

Instagram Reels vs TikTok: Which Is Better for 2023 Video Marketing? Featured Image

Video is hot right now, and I know many small business owners are eager to dive in. Last time, I covered the ‘what,’ sharing 10 video marketing ideas you can try. Today let’s tackle the ‘where.’ One of the questions I have been getting recently is whether small businesses should use Instagram Reels or TikTok. […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: instagram reels, snackable videos, TikTok, video marketing, video storytelling

10 Video Marketing Ideas to Build Customer Relationships

April 10, 2023 By Melinda Emerson Leave a Comment

Video Marketing Ideas to Build Customer Relationships featured Image

As a small business owner, building strong relationships with your customers is essential to your success. You need to connect with your customers, establish trust and credibility, and showcase your products or services. One powerful tool you can use to achieve these goals is video. Below I share 10 video marketing ideas to help you […]

Filed Under: 10 Things Lists, Branding & Marketing Tagged With: build customer relationships, customer, how-to video, small business video marketing, video marketing

Pros and Cons of Instagram Reels vs. TikTok

September 6, 2021 By Melinda Emerson Leave a Comment

Pros and Cons of Instagram Reels vs. TikTok OG

When it comes to online marketing, right now, video dominates. However, video marketing shouldn’t be something businesses do occasionally to raise brand awareness. Instead, videos should be employed for multiple purposes at every stage of the customer journey. The two hottest video marketing platforms right now are Instagram Reels and TikTok.  Now let me clarify […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: instagram reels, small business video marketing, TikTok Marketing Strategy, video marketing, video marketing strategy for your business

How Video Content Marketing Can Improve Your SEO

May 18, 2021 By Melinda Emerson Leave a Comment

How Video Content Marketing Can Improve Your SEO OG

Each year many marketing trends come and go, but if you look around, you will see many such trends having a great impression on our lives. On the top of that list, we have video content marketing trends. Nowadays, the use of video marketing is increasing at a very high rate. According to a study, […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: content marketing, small business video marketing, video content marketing, video marketing, video marketing strategy for your business

How to Use Video to Rehumanize Your Business

June 13, 2019 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview about video communication and marketing with Ethan Beute @EthanBeute. Ethan is Vice President of Marketing at BombBomb and author of Rehumanize Your Business: How […]

Filed Under: Branding & Marketing, SmallBizChat Tagged With: small business video marketing, video, video communication, video content, video marketing, VIDEOS

Who’s on #Smallbizchat June 2019

June 11, 2019 By Melinda Emerson Leave a Comment

#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss.  Please join us live on Twitter every Wednesday from 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag […]

Filed Under: Branding & Marketing, Featured Post, Featured SmallBizChat, Grow Your Business, Leadership, Q & A Interview, SmallBizChat, Social Media, Solopreneurs, Teams Tagged With: digital, digital transformation, growth, intellectual property, ip, kids, marketing, products, sales, salesperson, small business, SmallBizChat, trademark, video, video marketing

How to Build a Lead Generation Machine

October 18, 2018 By Melinda Emerson Leave a Comment

This week on #Smallbizchat LIVE our show featured three guests: How to Build a Sales Process with Alice Heiman, @aliceheiman, Start Making Connections, Stop Adding to Your Connections with Phil Gerbyshak, @PhilGerb, and How to Develop Your Personal Brand Using Video with Cher Jones, @itscherjones. I pulled three of the best questions from each of them […]

Filed Under: Branding & Marketing, Featured Post, Featured SmallBizChat, Grow Your Business, Q & A Interview, SmallBizChat, SmallBizChat Live+, Technology Tagged With: @aliceheiman, @itscherjones, @PhilGerb, lead generation, making connections, personal brand, SmallBizChat, video marketing

How to Leverage YouTube To Promote Your Business

September 24, 2018 By Melinda Emerson Leave a Comment

When someone mentions social media as a marketing tool, most people think of Facebook, Instagram and Twitter. But newsflash, YouTube is the second most searched site online. Video converts better than any other type of content right now and it’s cheaper to produce than every before so as a small business—YouTube could be a game […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media, Technology Tagged With: leverage youtube, video marketing, youtube for business

7 Ways IGTV Can Be Valuable for Your Small Business

September 18, 2018 By Melinda Emerson Leave a Comment

Guest Article Since it’s launch in 2010, Instagram has become a global community of one billion! Recently, the photo sharing app announced their new feature IGTV, which allows users to post and watch videos that are up to one-hour long. While there’s a stand-alone IGTV app, you can also watch it from within the Instagram […]

Filed Under: Guest Articles, Social Media, Technology Tagged With: igtv, instagram, instagram tv, leverage social media, video marketing

17 Ways to Leverage a Facebook Live Event

March 26, 2018 By Melinda Emerson Leave a Comment

Video marketing is a very effective way to market your business. And Facebook Live is one of the best ways to leverage live video marketing. It gives you a way to create an authentic connection with your target audience and build a following. But do you know what to do after a Facebook Live event […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media, Technology Tagged With: facebook live, social media marketing, video, video marketing

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Kendra Lee is an author, speaker, and revenue generator. She is the founder of KLA Group, a sales consultancy and marketing agency that helps small and medium businesses get seen, get heard, and gain traction to achieve their dreams. She’s also the author of The Sales Magnet. For more information, you can go to KLAGroup.com.  […]

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