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You are here: Home / Archives for brand

The SmallBizChat Podcast: Mastering Your Brand Story with Kim I. Plyler

September 10, 2020 By Melinda Emerson Leave a Comment

Mastering Your Brand Story with Kim I. Plyler
 Featured Image

  Kim I. Plyler is the CEO and president of SahlComm Inc., a public relations and creative communications firm based in Pennsylvania. Kim is a public speaker, PR strategist, Certified Optimize Coach, and author of Master Your Story, It Matters! She has written speeches for admirals in the US navy, has an education in theatre […]

Filed Under: The SmallBizChat Podcast Tagged With: authenticity, brand, brand story, brand strategy, company narrative, connect with people, refurbishing your brand

The SmallBizChat Podcast: The Ins and Outs of Affiliate Marketing with Griffin Stewart

July 23, 2020 By Melinda Emerson Leave a Comment

The Ins and Outs of Affiliate Marketing with Griffin Stewart
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Griffin Stewart is an e-commerce consultant, affiliate marketer, and the owner and co-founder of 5DayDeal, a multi-million dollar start-up which he founded with his wife Valerie in 2014. Specializing in joint venture partnerships, Griffin donates 10 percent of his profits to charity and has contributed over 1.8 million dollars to non-profits over the past five […]

Filed Under: The SmallBizChat Podcast Tagged With: Affiliate Marketers, Affiliate marketing, Affiliate program, brand, motivation in business, online marketing, sell products

April 2020 #SmallBizChat: Where to Get Your Corona Cash, How to Build Strong Client Relationships And Building Your Brand Online

April 16, 2020 By Melinda Emerson Leave a Comment

April 2020 #SmallBizChat: Where to Get Your Corona Cash, How to Build Strong Client Relationships And Building Your Brand Online OG

#Smallbizchat LIVE is a monthly video chat where small business owners can get answers to their questions. The focus of #Smallbizchat LIVE is to end small business failure by helping participants succeed as your own boss.  Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook Page, […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: brand, building brand online, building your clients for life, business loans, CARES Act, Millennial influencers, personal branding

4 Ways to Cultivate Customer Buy-In

October 15, 2019 By Melinda Emerson Leave a Comment

4 Ways to Cultivate Customer Buy-In OG

Brand loyalty is the elusive elixir that fuels commerce. Sure, you might get someone to buy your product while it’s on special offer, but opening the door to repeat purchases and loyalty to your products is another thing altogether. This post will explain what your brand can do to improve customer buy-in from the very […]

Filed Under: Customer Service, Grow Your Business Tagged With: brand, brand loyalty, customer experience, Customer satisfaction, customer service in small business, customers, customers loyalty, introductory offer, loyalty

The 5 Top Advantages of Brand Marketing

October 8, 2019 By Melinda Emerson Leave a Comment

The 5 Top Advantages of Brand Marketing - OG

Google. McDonald’s. Visa. Nike. When you hear the names of these companies, a picture automatically forms in your mind. Why? It’s simple. They are killing the brand marketing game. Although your company might not be a billion-dollar empire like those mentioned above, it doesn’t mean you can’t take advantage of brand marketing. If you are […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: brand, brand loyalty, brand marketing, branding, customer loyalty, Customer satisfaction, customers, marketing, repeat business, small business marketing, small business marketing tips

How to Turn Your Business Venture into an Admired Brand

August 2, 2018 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Fabian Geyrhalter.  He is a renowned Brand Strategist and the Founder and Principal of FINIEN. He is the author of […]

Filed Under: Branding & Marketing, Featured Post, Featured SmallBizChat, Grow Your Business, Q & A Interview, SmallBizChat Tagged With: @finieninsights, brand, SmallBizChat

Grow and Expand Your Brand: 3 Tips to Take Your Brand to the Next Level

January 25, 2018 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Teanna Ross is the CEO of Kreative Eye.  She partners with business owners who are ready to invest in their vision, […]

Filed Under: Branding & Marketing, Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @Kreative_Eye, brand, grow your brand, SmallBizChat

What Are the Compelling Reasons for People to Do Business with You?

April 4, 2016 By Melinda Emerson Leave a Comment

Small business

People typically do business with you because your value proposition is stronger than that offered by competitors. Value is a comparison of the benefits you offer relative to price. To attract ready, willing and able buyers, you must develop a brand and solutions that appeal to specific buyers, then communicate your message through marketing. Another […]

Filed Under: 31 Ways to Boost Your Small Business, Melinda Emerson @SmallBizLady Tagged With: brand, business

How to Build A Signature Brand – #SmallBizChat Q&A with AnneMarie Cross

June 30, 2011 By Melinda Emerson 7 Comments

Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Annemarie Cross @annemariecoach is a Brand Strategist & Business Coach supporting entrepreneurs define and build an authentic signature brand so they can create a buzz, gain expert status, and attract a constant […]

Filed Under: Branding & Marketing, SmallBizChat Tagged With: AnneMarie Cross, brand, branding, business coach, SmallBizChat

How to Legally Protect Your Small Business Brand

February 10, 2011 By Melinda Emerson 5 Comments

Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Aurelia Mitchell Durant @brandprotectors  Aurelia  is an Intellectual Property Attorney specializing in Copyright and Trademark Protection. She is committed to guiding business owners on how to own their brand. She has […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: brand, branding, copyright, legal, online brand, service mark, SmallBizChat, trademark

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The SmallBizChat Podcast: How to Put Happiness Before Hustle with Donna Maria

Donna Maria is a certified entrepreneur mentor, attorney, podcaster, and author. After working as an attorney, she launched the Indie Business Network, a coaching, mentoring, and training company serving American maker entrepreneurs. In her new role as the Lifestyle CEO, Donna mentors entrepreneurs. She trains business owners to design and build a solid business platform […]

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