Brand loyalty is the elusive elixir that fuels commerce. Sure, you might get someone to buy your product while it’s on special offer, but opening the door to repeat purchases and loyalty to your products is another thing altogether. This post will explain what your brand can do to improve customer buy-in from the very […]
The 5 Top Advantages of Brand Marketing
Google. McDonald’s. Visa. Nike. When you hear the names of these companies, a picture automatically forms in your mind. Why? It’s simple. They are killing the brand marketing game. Although your company might not be a billion-dollar empire like those mentioned above, it doesn’t mean you can’t take advantage of brand marketing. If you are […]
How to Turn Your Business Venture into an Admired Brand
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Fabian Geyrhalter. He is a renowned Brand Strategist and the Founder and Principal of FINIEN. He is the author of […]
Grow and Expand Your Brand: 3 Tips to Take Your Brand to the Next Level
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Teanna Ross is the CEO of Kreative Eye. She partners with business owners who are ready to invest in their vision, […]
What Are the Compelling Reasons for People to Do Business with You?
People typically do business with you because your value proposition is stronger than that offered by competitors. Value is a comparison of the benefits you offer relative to price. To attract ready, willing and able buyers, you must develop a brand and solutions that appeal to specific buyers, then communicate your message through marketing. Another […]
How to Build A Signature Brand – #SmallBizChat Q&A with AnneMarie Cross
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Annemarie Cross @annemariecoach is a Brand Strategist & Business Coach supporting entrepreneurs define and build an authentic signature brand so they can create a buzz, gain expert status, and attract a constant […]
How to Legally Protect Your Small Business Brand
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Aurelia Mitchell Durant @brandprotectors Aurelia is an Intellectual Property Attorney specializing in Copyright and Trademark Protection. She is committed to guiding business owners on how to own their brand. She has […]