How to Brand Your YouTube Channel

If you’re serious about leveraging social media marketing to grow your business, you can’t afford to ignore using video and YouTube is the best option out there. With more than 1.3 billion users, YouTube is the second most searching website on the internet. It offers you the opportunity to expand your audience significantly and drive […]

What Are the Compelling Reasons for People to Do Business with You?

Small business

People typically do business with you because your value proposition is stronger than that offered by competitors. Value is a comparison of the benefits you offer relative to price. To attract ready, willing and able buyers, you must develop a brand and solutions that appeal to specific buyers, then communicate your message through marketing. Another […]

How to Validate Your Business Idea

Sure, you have the passion and skills to be an entrepreneur, but is 2016 your year for starting a business? If you can genuinely see yourself taking care of the 10-14 daily tasks that come with being a business owner, then it’s time to pursue this business further. The first thing you need to do […]

How to Get Unstuck in Your Business

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Barry Moltz, @BarryMoltz. Barry is a small business expert, consultant and author with over 20 years of small business experience. […]

Do-it-Yourself, In-Source, or Outsource Small Business Accounting

I have yet to meet a small business owner or entrepreneur who was excited to start their business exclusively so they could figure out how to do the accounting for it. We start businesses because of the problems we are going to solve for our customers. But we still need to keep track of the […]

Should I Put My Picture on My Business Card?

Ask @SmallBizLady: Should I put my picture on my business card? Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady.  This week, we are taking on the question: “Should I put my picture on my business card?” Here’s the answer: If you are a solopreneur […]

Enchantment by Guy Kawasaki is Worth the Read

Enchantment by Guy Kawasaki is a great book for emerging small business owners. I like that Guy gives readers every trick and good idea that he knows from how to make a great impression, get customers behind your cause, and even how to resist enchantment. He says that enchantment is a process, not an event. […]

7 Keys to Power Networking

7 Keys to Power Networking May 16th kicks off National Small Business Week and for the next seven to 14 days there are tons of events and awards ceremonies for small business owners which is a fantastic opportunity to meet and greet potential contacts.  I keynote and speak at many conferences and small business events, […]