ENDING SMALL BUSINESS FAILURE
We hear a lot about how social media creates brand awareness, establishes you as an expert, and propels your marketing. But what about social selling? Can you actually use social media platforms to close business, especially if you’re in the B2B space? The answer is YES, but know that social selling is an entirely different […]
Before you jump into social media, take a moment to understand how your customer uses each platform Social media is everywhere. It’s not just Facebook and Twitter anymore. You have niche social media sites dedicated to specific audiences and industries as well as custom social media advertising platforms for small businesses. Where do you start? […]
Guest Article If you’re reading this right now, it likely means that you’ve fully embraced mobile marketing for your business (if not, then it’s time to start migrating to the online marketplace). Hopefully, you’ve already seen the dividends that reaching out to digital customers offers, so what’s next? It’s time to make the move to […]
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Jennifer Abernethy. Jennifer is America’s Sales and Social Marketing Stylist. After serving as an award winning executive with The Washington […]
Sponsored Post Not every entrepreneur is social media savvy, and yet we all should be using these valuable tools to help us find new customers. The beautiful thing about social media is that it offers business owners an additional platform to redirect users to their website. And let’s be honest, if you’re going to put […]
If you’re serious about leveraging social media marketing to grow your business, you can’t afford to ignore using video and YouTube is the best option out there. With more than 1.3 billion users, YouTube is the second most searching website on the internet. It offers you the opportunity to expand your audience significantly and drive […]
There can be a tendency as a small business to feel the need to jump on ALL of the social media platforms and start creating accounts. This is one strategy to get your slice of the social engagement pie. While it’s smart to connect with your customers on social media, biting off more than you […]
If you’re looking to expand your efforts on social media, consider Pinterest. With over 100 million active users, this image-based social networking site has the potential to help you reach even more customers. Since it’s all about the visuals, you want to appeal to your readers senses to eat, shop or learn. Use these tips […]
Your website is no longer your only channel for selling products. Social media sites — particularly Instagram — have turned into very cool sales tools, if you know how to leverage them. Here are seven tips to maximize your selling ability on Instagram. Tip 1: Leverage the Hashtag Hashtags are huge on Instagram, so […]
Sponsored Post The latest Spark Business Barometer, a study sponsored by Capital One Spark Business, reports that 40% of small business owners are still not using social media to grow. More than 400 entrepreneurs were interviewed via phone for the study, of which, 67 percent had five or fewer employees. Further, only 21 percent […]