As social media sites add more and more features, it can be challenging to stay on top of what really works for your small business. That’s what I’m here for! To help you navigate the world of social media marketing, and Instagram in particular. If you’ve been successful at engaging your audience on Instagram consider […]
How to Leverage Facebook Ads for Your Small Business
It’s getting harder and harder to reach your audience online these days. Emails are going unopened. Social media newsfeeds are getting more clogged, making it harder for your update to be seen. One proven channel for reaching your audience, however, is Facebook ads. Because there are many ways to engage your social media audience with […]
How to Recruit Top Talent by Leveraging Social Media
Guest Article Job fairs and job search websites are great, but the key to successful recruitment of top talent today lies in leveraging social media networks. It is one of the best ways to tell people who you know that you have a job opportunity. By leveraging social platforms such as Facebook, LinkedIn and Twitter, […]
How Small Businesses Can Set Up Effective Social Media Ads
Most small business owners know a social media presence is important for their marketing. However, for a strong social presence, is not enough on its own. You must also have a great website, consistent quality content and it’s important to invest in social media advertising as well. The biggest players in online ads for small […]
17 Ways to Leverage a Facebook Live Event
Video marketing is a very effective way to market your business. And Facebook Live is one of the best ways to leverage live video marketing. It gives you a way to create an authentic connection with your target audience and build a following. But do you know what to do after a Facebook Live event […]
12 Different Ways to Advertise Your Small Business Online
We live in exciting times, at least as it relates to online advertising. Just a few years ago, the bulk of online advertising options consisted of either pay-per-click or display ads, we now have more ways than ever to connect with customers online. And with ever-evolving technology, our ads are becoming more customizable and trackable, […]
How to Use Pinterest to Grow Your Small Business
If you have on your new years resolution list to expand your social media marketing efforts, consider using Pinterest. This image-based social media site can to help you reach even more customers. If you have great visuals and if you want to appeal to a highly female audience, this is a valuable resource online. Pinterest […]
How to Use Social Media to Close Business
We hear a lot about how social media creates brand awareness, establishes you as an expert, and propels your marketing. But what about social selling? Can you actually use social media platforms to close business, especially if you’re in the B2B space? The answer is YES, but know that social selling is an entirely different […]
Which Social Media Platforms Work Best for Your Small Business?
Before you jump into social media, take a moment to understand how your customer uses each platform Social media is everywhere. It’s not just Facebook and Twitter anymore. You have niche social media sites dedicated to specific audiences and industries as well as custom social media advertising platforms for small businesses. Where do you start? […]
Understanding Facebook Ad Campaigns
Guest Article If you’re reading this right now, it likely means that you’ve fully embraced mobile marketing for your business (if not, then it’s time to start migrating to the online marketplace). Hopefully, you’ve already seen the dividends that reaching out to digital customers offers, so what’s next? It’s time to make the move to […]