If you are looking for another way to reach potential customers beyond Facebook, Instagram, LinkedIn, and Google, it might be time to listen up, literally. Spotify reaches 750+ million monthly active users worldwide, including 300 million Premium subscribers. That means a Spotify campaign potentially gives small businesses access to an enormous global listening audience. Spotify […]
AI, Sourcing, and Social Commerce: 8 Small Business Lessons from Alibaba.com CoCreate 2026
By: Leyanis Diaz, SmallBizLady Team Disclosure: I attended Alibaba.com CoCreate 2026 as part of a hosted press trip. All opinions and takeaways shared here are my own. Artificial intelligence is no longer something small business owners can afford to watch from the sidelines. That was one of my biggest takeaways from attending Alibaba.com’s CoCreate 2026 […]
Are You Running a Business for Impact or Applause?
Scroll through social media for five minutes, and you’ll see carefully curated highlight reels of entrepreneurial success. Luxury vacations. Sold-out events. Six-figure launches. New cars. Glamorous conferences. Viral videos. Thousands of likes and congratulatory comments. It’s easy to look at all of that and think, “That’s what success looks like.” But is it? As entrepreneurs, […]
Sales Slow? You Might Have an Offer Problem
When sales slow down, most entrepreneurs immediately assume they have a marketing problem. They convince themselves they need more leads, more social media followers, more website traffic, more networking opportunities, or a bigger advertising budget. As a result, they spend time and money trying to attract more prospects into their sales funnel. But before you […]
How to Use Reddit to Market Your Small Business
Reddit is one of the most misunderstood marketing platforms on the internet. Most small business owners know about Facebook, Instagram, LinkedIn, TikTok, and YouTube, but Reddit is often overlooked because it does not work like traditional social media. You cannot simply show up, post a sales pitch, drop a link to your website, and expect […]
How to Get Ready for Holiday Shoppers
If Christmas is your Super Bowl, listen up: it’s time to build your holiday offers, bundles, ads, staffing, and shipping plans to glide into Black Friday, Small Business Saturday, and Cyber Monday like a pro. The holiday season isn’t just another sales cycle, it’s the biggest chance to make your numbers, strengthen customer loyalty, and […]
How to Build a Thriving Reddit Community That Aligns with Your Audience
If you’re a coach, consultant, or small business owner trying to grow your brand, you’ve probably explored all the usual places—Facebook, Instagram, LinkedIn, maybe even YouTube. But there’s one platform you may be sleeping on that’s built for community: Reddit. It’s not just a place for memes and debates—it’s where niche conversations thrive, people show […]
How To Go From Social to Closing a Sale
There can be a tendency as a small business to feel the need to jump on ALL of the social media platforms and start creating accounts. This is one strategy to get your slice of the social engagement pie. While it’s smart to connect with your customers on social media, biting off more than you […]
Why Now is the Time to Get Ready for the Holiday Shopping Season
The holiday shopping season is the most crucial period for many small businesses, often accounting for a significant portion of their annual revenue. As a small business owner, preparation is key to capitalizing on this busy time. With Black Friday, Small Business Saturday, Cyber Monday there are lots of opportunities to make serious money. Whether […]
Social Media Marketing vs. Social Media Selling
The terms “social media marketing” and “social media selling” are often used interchangeably, leading to confusion among small businesses looking to leverage social platforms to grow their brand and boost sales. While both are crucial components of a comprehensive social media strategy, they serve distinct purposes and require different approaches. Understanding the key differences between […]
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