When sales slow down, most entrepreneurs immediately assume they have a marketing problem. They convince themselves they need more leads, more social media followers, more website traffic, more networking opportunities, or a bigger advertising budget. As a result, they spend time and money trying to attract more prospects into their sales funnel. But before you […]
How to Use Reddit to Market Your Small Business
Reddit is one of the most misunderstood marketing platforms on the internet. Most small business owners know about Facebook, Instagram, LinkedIn, TikTok, and YouTube, but Reddit is often overlooked because it does not work like traditional social media. You cannot simply show up, post a sales pitch, drop a link to your website, and expect […]
How to Get Ready for Holiday Shoppers
If Christmas is your Super Bowl, listen up: it’s time to build your holiday offers, bundles, ads, staffing, and shipping plans to glide into Black Friday, Small Business Saturday, and Cyber Monday like a pro. The holiday season isn’t just another sales cycle, it’s the biggest chance to make your numbers, strengthen customer loyalty, and […]
How to Build a Thriving Reddit Community That Aligns with Your Audience
If you’re a coach, consultant, or small business owner trying to grow your brand, you’ve probably explored all the usual places—Facebook, Instagram, LinkedIn, maybe even YouTube. But there’s one platform you may be sleeping on that’s built for community: Reddit. It’s not just a place for memes and debates—it’s where niche conversations thrive, people show […]
How To Go From Social to Closing a Sale
There can be a tendency as a small business to feel the need to jump on ALL of the social media platforms and start creating accounts. This is one strategy to get your slice of the social engagement pie. While it’s smart to connect with your customers on social media, biting off more than you […]
Why Now is the Time to Get Ready for the Holiday Shopping Season
The holiday shopping season is the most crucial period for many small businesses, often accounting for a significant portion of their annual revenue. As a small business owner, preparation is key to capitalizing on this busy time. With Black Friday, Small Business Saturday, Cyber Monday there are lots of opportunities to make serious money. Whether […]
Social Media Marketing vs. Social Media Selling
The terms “social media marketing” and “social media selling” are often used interchangeably, leading to confusion among small businesses looking to leverage social platforms to grow their brand and boost sales. While both are crucial components of a comprehensive social media strategy, they serve distinct purposes and require different approaches. Understanding the key differences between […]
27 Irresistible Formulas for Developing Headlines That Make People Click
When it comes to developing great content, your headlines are key. Headlines are your first—and often only—chance to capture the attention of potential readers. A compelling headline can mean the difference between a click and a pass. Whether you’re crafting headlines for blog posts, social media, or email marketing, mastering the art of headline writing […]
Design a Daily LinkedIn Prospecting Process
Leveraging LinkedIn for prospecting can be a game-changer for your network growth and business development, especially if you are a B2B business. LinkedIn provides a powerful platform to connect with industry leaders, potential clients, and like-minded professionals. However, effective prospecting requires a structured approach. Here’s a comprehensive daily LinkedIn prospecting process to help you […]
SmallBizLady Summer Reading List 2024
It’s Summer, and that means it’s time to grab to good book and grow your expertise. There are many business books that have delivered an array of insightful and actionable reads. Here are a particular set of books that I find valuable for small business owners seeking to navigate the complexities of entrepreneurship. Here are […]
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