When sales slow down, most entrepreneurs immediately assume they have a marketing problem. They convince themselves they need more leads, more social media followers, more website traffic, more networking opportunities, or a bigger advertising budget. As a result, they spend time and money trying to attract more prospects into their sales funnel. But before you […]
The SmallBizChat Podcast: America at 250: Mary Katharine Goddard – America’s First Woman Publisher with Melinda Emerson
In this episode, Melinda Emerson continues the America 250 series by spotlighting Mary Katharine Goddard, a pioneering figure in American history. The discussion begins with an overview of Goddard’s early life and her significant contributions as a printer and distributor of the Declaration of Independence. Melinda examines Goddard’s role as a postmaster and the enduring […]
How to Use Reddit to Market Your Small Business
Reddit is one of the most misunderstood marketing platforms on the internet. Most small business owners know about Facebook, Instagram, LinkedIn, TikTok, and YouTube, but Reddit is often overlooked because it does not work like traditional social media. You cannot simply show up, post a sales pitch, drop a link to your website, and expect […]
The SmallBizChat Podcast: America at 250: Frederick Douglass – The Power of Owning Your Voice with Melinda Emerson
In this episode of The SmallBizChat, Melinda Emerson highlights Frederick Douglass’s remarkable entrepreneurial journey as part of the America 250 series. The discussion delves into Douglass’s early life, his escape from slavery, and his rise as a prominent public speaker. Melinda explores Douglass’s founding of The North Star newspaper, emphasizing his pursuit of financial independence […]
Half the Year Is Gone: 7 Questions Every Business Owner Should Ask Right Now
Can you believe we’re already halfway through the year? Back in January, you set ambitious goals, created revenue targets, mapped out growth strategies, and planned product launches and promised yourself that this would be the year you would finally break through to the next level. Now it’s July. The question is not what you planned […]
The SmallBizChat Podcast: America at 250: James Forten – American’s First Black Millionaire with Melinda Emerson
In this episode, Melinda Emerson introduces a special series spotlighting historical entrepreneurs, focusing on James Forten. The discussion highlights Forten’s early life and challenges, his significant role in the American Revolution, and his innovative contributions to sail making. Melinda delves into Forten’s acquisition of the sail loft and his approach to building a skilled workforce. […]
America at 250: Why Entrepreneurs Will Determine Our Next Chapter
As America celebrated its 250th anniversary on July 4th, there are a few things that I was thinking about. First, I can’t believe it’s only been 250 years since the Revolutionary War. The first settlers arrived in America in 1619, but it wasn’t until 1776 that a formal independent government was formed as America defeated […]
The SmallBizChat Podcast: America at 250: Benjamin Franklin – America’s First Great Entrepreneur with Melinda Emerson
In this episode, Melinda Emerson delves into a special series spotlighting notable entrepreneurs, with a focus on Ben Franklin as America’s first mega entrepreneur. The discussion covers Franklin’s early life, self-learning, and his move to Philadelphia, highlighting his printing career and the acquisition of the Pennsylvania Gazette. Melinda explores the creation and impact of Poor […]
Why Great Sales Calls Still Don’t Close
One of the most frustrating experiences for any entrepreneur, consultant, coach, or sales professional is walking away from a sales conversation feeling confident that everything went perfectly, only to discover that the prospect never moves forward. The conversation flowed naturally. The prospect seemed engaged, asked thoughtful questions, expressed enthusiasm about your offer, and thanked you […]
The SmallBizChat Podcast: How to Use Social Ecosystems to Build Your Business with Terry James
In this episode, Melinda Emerson is joined by Terry James, who shares his entrepreneurial journey and insights on the impact of social media on loneliness and consumer behavior. Terry provides an overview of his ventures, OffLeashed and Nibble and Wag, emphasizing the importance of listening to customers. The discussion explores the distinction between building an […]
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