In today’s crowded online world, most entrepreneurs understand the importance of visibility and trackability. Social media helps people find you. Email helps you stay in touch. But neither of those tools, on their own, build long-term loyalty or sustainable revenue. If you’re looking to grow from transactional income to predictable profit, it’s time to build […]
How to Build a Niche Brand Online
The world of freelancing is exciting, but turning it into a full-time, profitable business requires more than just talent—it requires building a strong niche brand online. In today’s crowded digital marketplace, success isn’t about appealing to everyone. It’s about positioning yourself as the go-to expert in a specific niche, attracting the right clients, and creating […]
The SmallBizChat Podcast: Angel Investing and Access to Funding with Brooke Daniels
Brooke Daniels has over a decade of experience in tech startups and venture capital, and she’s the director of Salesforce Ventures and CEO of Daniels + Co., a business strategy firm supporting entrepreneurs focused on maximizing profit and scalability. Brooke’s passion is supporting entrepreneurs and stemming business failure with a signature ready-a-launch system, which helps […]
How to Choose a Pricing Strategy for Your Small Business
Pricing is often difficult when you operate a small business, but you must get it right. In this article, I’ll cover this complex topic with some general advice on how to choose a pricing strategy for your small business. Pricing strategy is part art and part science, and there is much to consider. Let’s dive […]
How to Drive Profitability, Productivity, and Accountability in your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Neen James, who is the author of nine books including Folding Time and her most recent, Attention Pays. In 2017 […]