Understanding Customer Lifetime Value & Why It Is Important

How can you tell if your company is succeeding? Usually by looking at operating metrics like sales, revenues, and profit margin and then comparing these figures to your annual projections, historical numbers, or competitors in the same industry. But what metrics can you use to determine your company’s success in the long term? One of […]

How Your Business Can Benefit from Mobile Small Business Finance

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Rohit Arora, CEO of Biz2Credit, is one of America’s top experts in small business lending and the use of FinTech […]

5 Things You Should Know About Investing in Small Business

Guest Article Investing in small business can be financially and personally rewarding, but it also poses a huge risk. If you go about investing in a smart, calculated way, the rewards can be incredible. You just need to be the right type of person with the right skill set, temperament, and knowledge to ensure a […]

How to Build Corporate Sponsorships for Your Small Business

If you’re looking for additional streams of revenue, corporate sponsorships could be a viable revenue stream. Now please don’t think this is FREE money. Major companies only do sponsorship if there a clear ROI. If you have something to offer (like an engaged niche audience) this could be a realistic business opportunity for you. Corporations […]

How Can Seasonal Businesses Better Manage Cash Flow?

Guest Article While there are many advantages to running a seasonal business, one of the primary challenges is managing cash flow – having enough money on hand to get ready for the busy season, making the most of the revenue generated in season, and having enough money on hand to survive in the off season. […]

5 Costly Payroll Mistakes SMBs Should Avoid

Guest Article Payroll is hard enough in a company of one. Anyone who has grown a business from their individual desk to multiple employees knows managing timesheets, invoicing, and worst of all, taxes, is not an easy burden to bear. The larger your business grows, the bigger that burden becomes—and so too does the room […]

7 Mandatory First Steps Before Seeking Venture Capital

Guest Post As the founder of a startup, you are probably fundamentally aware of the inherent difficulties associated with the process of securing funding for your early stage venture. Further complicating the matter is the fact that the way venture capital firms evaluate a potential investment has undergone substantial changes in recent years. So before […]

Best Sources for Small Business Funding

Guest Article When you are in business eventually you are going to need money. Finding the best funding sources for your small business depends upon many factors.  Often times, the key to determining the right capital source depends which stage of growth your business is in.  As you move from start up to expansion, your […]