A corporate sponsorship is a mutual business proposition that offers something in exchange for a financial commitment from a corporation. These relationships have been growing significantly throughout the years. So how can your small business tap into corporate sponsorships? Let’s look at 6 steps to securing corporate sponsorship and the 5 reasons why sponsorships fail. How […]
How to Build Corporate Sponsorships for Your Small Business
If you’re looking for additional streams of revenue, corporate sponsorships could be a viable revenue stream. Now please don’t think this is FREE money. Major companies only do sponsorship if there a clear ROI. If you have something to offer (like an engaged niche audience) this could be a realistic business opportunity for you. Corporations […]
How To Submit a Proposal to a Prospective Sponsor
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Anisha Robinson Keeys, @AnishaRKeeys. As Managing Director of Lance + Lee, Anisha helps non-profit and social entrepreneurship organizations secure human […]
10 Ways Your Business Can Attract Corporate Sponsors
Getting funding from corporations may be a great opportunity for your small business, but you can damage your brand if you do not go about it the right way. You want to develop a prospect list of warm leads, prepare a strong proposal, and approach a sponsor, ultimately persuading them to support your cause or […]