Guest Article Job fairs and job search websites are great, but the key to successful recruitment of top talent today lies in leveraging social media networks. It is one of the best ways to tell people who you know that you have a job opportunity. By leveraging social platforms such as Facebook, LinkedIn and Twitter, […]
How to Maintain Creativity as a Small Business
Guest Article How to be creative and stay competitive is a universal problem for Fortune 500 companies and small businesses. Everyone needs help wrangling the creative process. At Modernist Studio, we work with large companies, but we enjoy working smaller and medium sized businesses, who have fewer resources to help them strategically integrate creativity into […]
How to Beat the Odds As a Small Business
Guest Article It’s lonely at the top. Especially if you are a small business. There are nearly 30 million small businesses in the United States, but only about 5 million of them look like miniature large businesses. The vast majorities are businesses with 1-5 people. Getting large is not the prime directive, surviving and prospering […]
How Small Businesses Can Set Up Effective Social Media Ads
Most small business owners know a social media presence is important for their marketing. However, for a strong social presence, is not enough on its own. You must also have a great website, consistent quality content and it’s important to invest in social media advertising as well. The biggest players in online ads for small […]
News Flash: Email Marketing Still Provides the Highest ROI
Guest Article While social media and smartphone apps may grab the attention of business owners wishing to market their businesses, email marketing still holds the number one spot in terms of ROI. 80% of retail professionals indicate that email marketing is their greatest driver of customer retention, while social and mobile apps lag behind. If you […]
How to Get Your Small Business Ready for Mobile First Indexing
Guest Article More than half of all internet searches take place on mobile devices. Now, Google has decided that they are going to adapt their search engine to this trend by prioritizing mobile first indexing. Google has already started testing mobile-first indexing with a small number of websites and expects to fully roll out the […]
How To Become a Best-Selling Author in 90 Days
Guest Article These days, “best-selling” is a term that people throw around pretty loosely. But bottom-line, there has to be a lot of sales somewhere for the title to hold true. So how many sales does it take? My answer is 10,000. That is a respectable number, no matter what your angle. Some argue that […]
7 Hard Questions to Ask Yourself When Your Business is Struggling
Sponsored Post When your business is struggling and especially if it’s been struggling for a while, there are some hard questions that you need to ask yourself to figure out what to do next. If you’re trying to determine your next steps, ask yourself these 7 questions to create a new plan for business success. […]
Why Most Small Business Partnerships Fail
Guest Article There is an African proverb, “If you want to go quickly go alone, but if you want to go far go together.” In business, often two heads are better than one. Many small businesses enter into partnerships to gain value and the benefits of someone else. One person might have the technical know […]
One Definition Does Not Fit All: The Four Quadrants of Entrepreneurship
Guest Article People tend to think that all entrepreneurs are alike — that everyone who starts a business is the same, that they have the same challenges, the same needs, the same motivation, the same end game. And that’s simply not true. Working in communities across the country, we’ve found that it’s helpful to cast […]