We all want to become someone that inspires and is worthy of a tight-knit, supportive franchise team. But how is it done? What approaches can you take to ensure your staff are happy and always striving for the best? Here are five useful tips for creating a positive franchise environment that gets the most from […]
6 Creative Ways to Increase Customer Engagement
Regardless of the industry, it’s been widely touted that customer acquisition costs are always higher than customer retention costs. What I’m trying to say is that holding on to your existing customers isn’t just easier, it’s also more economical. Sounds like a good business idea to work on improving customer engagement and loyalty, doesn’t it? […]
5 Preparation Strategies for First-Time Managers
Congratulations! You’ve just secured your first manager role. You’re no longer responsible for just your own performance, but for the performance of an entire team as well. It’s heady stuff and a little intimidating. That’s good — it helps you grow as a professional and a person. You’ll certainly learn as you go, executing new […]
5 Small Business PR Tips for Dealing with the Media
We all know there’s nothing more damaging to a brand or company than a PR disaster. While PR mishaps can vary in damage done, being prepared to handle the media can help to prevent or mitigate potentially detrimental exposure. If your company has already committed a PR faux pas, the good news is that it’s […]
5 Technological Innovations Changing Small Businesses
Technology is changing much of the world we know. From medicine to industry to military, technological applications are taking over. Barring any earth-shattering events, technology seems like it is here to stay. It is humankind’s effort to make the world function with efficiency. One of the areas most affected is business—technology has almost completely transformed […]
Amp Up Your Online Marketing Efforts: Social Media Updates for Facebook, Instagram and Pinterest
Social media has proven to be highly useful for businesses. Facebook, Instagram, and Pinterest, three of the most popular channels thus far, provide businesses with a platform to connect and interact with both their existing and prospective customers. Things are only bound to get better as these key social media channels are working tirelessly to […]
How to Raise Capital for Your Business Using a Self-Directed IRA
Raising capital for your business is always a challenge. The eligibility criteria in the business lending space are stringent, and investors are quite picky too. The lack of funding options may, at times, frustrate you. But there is a way. You can use your investment IRA assets to raise money for your business. Your self-directed […]
Leveling the Playing Field: Big Data’s Growing Accessibility for Small Business
Big firms can negotiate better pricing, better terms and other arrangements that smaller companies cannot match. However, lower costs of entry for many types of technology effectively remove the benefits of scale and provide opportunities for small companies. An area of technology that’s now in reach of smaller companies is big data, specifically analytics platforms […]
4 Hiring Tips for Finding the Best Talent for Your Small Business
There are few things that are more stressful than being short-staffed. Every hire you make feels like a desperate bid to keep your business up and running. That’s when recruiting makes the biggest difference in your business. You need to attract the best talent and not just whatever is available on the market. There are […]
Taking Care of Your Mental Health as a Business Owner
Running a business is a mental and physical marathon in itself. You need to constantly be at the top of your game in order to best serve your clients, your employees, and yourself. New challenges and opportunities each day can be exhausting if you are not taking the best possible care of yourself. If you […]
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