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You are here: Home / Archives for customer retention

How to Retain Customers More Effectively in 2022

February 28, 2022 By Melinda Emerson Leave a Comment

How to Retain Customers More Effectively in 2022 Featured Image

What’s better than acquiring one new customer? I’ll give you one guess: it’s retaining one! That’s why I am writing today about how to retain customers more effectively in 2022.  Why You Need to Retain Customers Your existing customers are the most valuable asset in your business. Why? While a new lead is 5-25 percent […]

Filed Under: Customer Service, Grow Your Business Tagged With: customer retention, Customer satisfaction, email marketing campaigns, encourage repeat purchase, retaining customers

The SmallBizChat Podcast: Building a Collaborative Small Business Ecosystem with Pamela Slim

November 25, 2021 By Melinda Emerson Leave a Comment

Building a Collaborative Small Business Ecosystem with Pamela Slim Featured Image

Pamela Slim is a small business coach, author, and speaker. In her early career, Pamela worked for Barclays Global Investors as the Director of Training and Development. She then went on to work as a consultant for companies such as Cisco Systems, Chevron, and HP to create training programs. In 2005, she shifted her focus […]

Filed Under: The SmallBizChat Podcast Tagged With: customer retention, discover new customers, growing a customer base, scaling your business, targeting customers

How to Use Customer Marketing Appropriately to Massively Enhance Retention

December 1, 2020 By Melinda Emerson Leave a Comment

How to Use Customer Marketing Appropriately to Massively Enhance Retention og

Every business needs to retain its customers. Customer retention is vital in the changing landscape of the business environment. A research study conducted by Bain & Company shows how profits can be increased up to 95 percent if the customer retention rates increase by 5 percent.  Customer retention becomes more important since it costs seven […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: customer marketing strategies, customer relationships, customer retention, customer retention strategy, proactive customer retention

10 Ways to Increase Customer Retention to Scale Your Business

March 26, 2019 By Melinda Emerson Leave a Comment

customer retention

A study of Gartner Group suggests that around 80 percent of the average company’s future gains will come from the existing 20 percent of customers. It may sound like a broken record, but it is essential to keep in mind that existing customers are the lifelines of each and every company. That’s why many emphasize […]

Filed Under: Customer Service, Guest Articles Tagged With: customer retention, Customer Retention Strategies, Customer satisfaction, keep customers, proactive customer retention, Retention Strategies

6 Creative Ways to Increase Customer Engagement

July 9, 2019 By Melinda Emerson Leave a Comment

Customer Engagement

Regardless of the industry, it’s been widely touted that customer acquisition costs are always higher than customer retention costs. What I’m trying to say is that holding on to your existing customers isn’t just easier, it’s also more economical. Sounds like a good business idea to work on improving customer engagement and loyalty, doesn’t it? […]

Filed Under: Customer Service, Grow Your Business, Guest Articles Tagged With: customer engagement, customer loyalty, customer retention, Customer Service, small business

3 Ways Being Reachable Improves Customer Trust

April 30, 2019 By Melinda Emerson Leave a Comment

customer trust

In this hyper-connected and competitive environment, keeping your customers satisfied is non-negotiable. According to a Walker study, by the year 2020 providing great customer experience and building long-term relationships will be the major differentiators for your business, overtaking price and product features as the key differentiating factors. A relationship becomes strong only with trust and […]

Filed Under: Customer Service, Guest Articles Tagged With: customer relationships, customer retention, Customer Service, customer trust, loyalty, reachability, reachable, small business

7 Ways to Love Your Customers

February 11, 2019 By Melinda Emerson Leave a Comment

love your customers

February is the Love month, but not just for couples. All power rests within the hands of your customers. They can choose your brand or go with your competitor. Use this month to show your customers how much you appreciate them. It’s something you need to do not just around Valentine’s Day, but all year […]

Filed Under: Customer Service, Your Small Business Tagged With: customer appreciation, customer attraction, customer experience, customer feedback, customer retention, keep customers

How to Retain Customers

June 28, 2018 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Shari Levitin is an internationally known sales strategist, writer, speaker, entrepreneur, and author of Heart and Sell: 10 Universal Truths Every […]

Filed Under: Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @sharilevitin, customer retention, SmallBizChat

Who’s on #Smallbizchat June 2018

June 5, 2018 By Melinda Emerson Leave a Comment

#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss.   Please join us live on Twitter every Wednesday 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag #Smallbizchat and click here for directions […]

Filed Under: Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @deb_sol, @drsusanharrison, @ogingacarr, @SellingAgency, @sharilevitin, @TwylaGarrett, branding, business perseverance, conflict, customer retention, human resources, sales, SmallBizChat, smallbizlady

How to Attract and Keep Customers for a Small Business

September 30, 2014 By Melinda Emerson Leave a Comment

Guest Article In this article, we’ll focus on some of the effective ways to tap new customers and never lose them. Here are my six best tips to attract and keep customers for a small business. Make time for Networking Let people in your community know that your business has a face. Don’t just spend […]

Filed Under: Customer Service, Guest Articles Tagged With: @ellarich15, customer attraction, customer retention, Ella Rich

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Eighty percent of marketers say influencer marketing is effective, and 89 percent say it works just as well (if not better) than other marketing channels. Seventy-one percent of marketers say the quality of customers and traffic from influencer marketing is better than other sources. This post is part one of a two-part series on how […]

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