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You are here: Home / Archives for customer experience

The SmallBizChat Podcast: Disrupt Your Competition Through Customer Amazement with Shep Hyken – Ep. 002

October 9, 2019 By Melinda Emerson Leave a Comment

the smallbizchat podcast - Disrupt Your Competition Through Customer Amazement with Shep Hyken

Shep Hyken is a Customer Service and Experience Expert and the Chief Amazement Officer at Shepard Presentations. He has presented keynote speeches and organization presentations for dozens of well-known companies including Energizer, Applebee’s, American Express, American Red Cross, and Georgia Oilman’s Association to help them build loyal relationships with their customers as well as their […]

Filed Under: The SmallBizChat Podcast Tagged With: customer experience, Customer Service, customer service excellence, melinda emerson, Shep Hyken, smallbizlady, the smallbizchat podcast

The SmallBizChat Podcast: Business Marketing and SEO with John Jantsch

February 4, 2021 By Melinda Emerson Leave a Comment

Business marketing and seo featured image

John Jantsch is a marketing consultant, TEDx speaker bestselling author, and the Duct Tape Marketing founder. He is the creator of the Duct Tape Marketing Consultant Network and the Duct Tape Marketing system, a program that trains small business consultants worldwide. He has written many industry-leading books including Duct Tape Marketing,  Duct Tape Selling, The […]

Filed Under: The SmallBizChat Podcast Tagged With: attracting customers online, customer experience, importance of keywords, invest in SEO, SEO roadmap, small business marketing, social media

How to Train Your Team to Provide Excellent Customer Service

June 20, 2022 By Melinda Emerson Leave a Comment

How to Train Your Team to Provide Excellent Customer Service OPEN GRAPH

According to the 2021 Zendesk Customer Experience Trends Report, 75 percent of consumers are willing to spend more money on a brand that provides a stellar customer experience.  And this is great news for small business owners.  You may not always be able to beat larger competitors when it comes to prices, but you can […]

Filed Under: Customer Service, Grow Your Business Tagged With: customer experience, Customer Service, customer service department, customer service skills, good customer service

The SmallBizChat Podcast: Kate Winkler on Improving the Customer Experience with Ruby

August 5, 2021 By Melinda Emerson Leave a Comment

Kate Winkler on Improving the Customer Experience with Ruby 1200 x 1200

Kate Winkler is the CEO of Ruby, a live virtual receptionist and chat company. Kate is a dynamic C-level executive entrepreneur and mid-market business advisor. Following a successful career in the technology sector working with small and large businesses through various stages of growth, Kate joined Ruby in 2019. Ruby serves small businesses to help […]

Filed Under: The SmallBizChat Podcast Tagged With: customer experience, Customer Service, Live Chat service, Virtual Receptionist service

10 Ways to Show Your Customers Love

February 14, 2022 By Melinda Emerson Leave a Comment

10 Ways to Show Your Customers Love OG

February is the time to show your love. Not just to your spouse and family but also your customers. Just think about it. You wouldn’t exist without your customers! Which is why this is the perfect time to show your customers love. This month, we encourage you to show your customers just how much you […]

Filed Under: Customer Service, Grow Your Business Tagged With: customer experience, customer-brand relationship, Show Your Customers Love, Valentine's Day, Valentine’s Sale

What is Customer Perception and How to Improve it

November 23, 2021 By Melinda Emerson Leave a Comment

What is Customer Perception and How to Improve it OG

No matter how awesome your product or service is, the success of your business is in the hands of your users, i.e., your customers. Businesses have finally started to realize that customer experience is a leading competitive differentiator between brands. And that customer perception towards their brand will always be multi-faceted.  Companies need to pay […]

Filed Under: Customer Service, Fix Your Business Tagged With: brand positive image, creating customer experiences, creating positive customer perception, customer experience, customer perception

12 Things to Boost Your Business in 2021

January 4, 2021 By Melinda Emerson Leave a Comment

12 Things to Boost Your Business in 2021 OG

2021 is finally here. I never was big on resolutions. I think they are a waste of time. Developing a strategic plan for the year and SMART goals is a much more valuable exercise. If I learned anything from last year, it’s that tomorrow is not promised. So, I don’t get excited about the new […]

Filed Under: 12 Things, Grow Your Business Tagged With: customer experience, expand social media, leverage marketing technology, online entrepreneurs, outsource marketing, recession proof your business

December 2019 #SmallBizChat: How to Improve Your Customer Experience in 2020, How to Start an Affiliate Marketing Program, And Tax Planning Moves Before 2020

December 19, 2019 By Melinda Emerson Leave a Comment

December 2019 #SmallBizChat Featured Image

Once a month as SmallBizLady, I conduct interviews with experts on #SmallBizChat LIVE. The show takes place on the 4th Wednesday of every month from 8-9 pm ET and is streamed live on my Facebook fan page, my YouTube channel, and Twitter page.  This is excerpted from my recent December 2019 #SmallBizChat LIVE interview with […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: Affiliate marketing, Customer Excellence at Disney, customer experience, SWOT analysis, tax deductions, tax planning, taxable income

4 Ways to Cultivate Customer Buy-In

October 15, 2019 By Melinda Emerson Leave a Comment

4 Ways to Cultivate Customer Buy-In OG

Brand loyalty is the elusive elixir that fuels commerce. Sure, you might get someone to buy your product while it’s on special offer, but opening the door to repeat purchases and loyalty to your products is another thing altogether. This post will explain what your brand can do to improve customer buy-in from the very […]

Filed Under: Customer Service, Grow Your Business Tagged With: brand, brand loyalty, customer experience, Customer satisfaction, customer service in small business, customers, customers loyalty, introductory offer, loyalty

Things I Learned Attending Marketing School

October 21, 2019 By Melinda Emerson Leave a Comment

Things I Learned Attending MarketingProf’s Marketing School - Featured Image OG

I have been a fan of MarketingProfs for as long as I’ve been the SmallBizLady. Last week, they finally brought their Annual B2B Forum close enough to Philadelphia for me to pop in and check it out. There was so much valuable content I felt like I went to marketing school.  Now, I must admit, […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: customer experience, expert marketer, Mark Schaefer, marketing, marketing rebellion, marketing school, small business marketing strategy

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  Brian Johnson is the CEO of Main & Johnson, a business consulting and coaching company based in Charlotte, NC, aimed at seeing small and medium-sized businesses thrive, not just survive. Main & Johnson partners with business owners to bridge the gap between what success they had and the success they seek. Brian and his […]

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