How to Reap Big Benefits from Email Marketing

Guest Post Email marketing is an effective way of staying in touch with targeted market audience. For several years, it has remained one of the best strategies of achieving marketing goals. However, email marketing only works effectively for those who have an idea of what it takes to make the most out of it. Despite […]

5 Ways to Get Prospect Email Addresses

Doesn’t it feel like no one uses the phone anymore? Everyone is either texting or emailing; even the fax has all but become obsolete. With most people having a strong dislike of junk mail, spam, and telemarketers, you’ll be hard-pressed to gain any marketing ground without the consent of your customers. Without a list of […]

6 Common Email Newsletter Mistakes to Avoid

It’s no secret that sending out regular email newsletters can help drive repeat business. It can also deliver better returns on your marketing investment, encourage your customers to generate referrals and attract new customers. It has a more personal touch than a Facebook status update. Email has become an essential marketing tool. In order for […]

How to Write Emails That Will be Read

Guest Article In today’s digital age, it’s not uncommon to send and receive hundreds of emails on a daily basis. If you have your own business, it’s a fantastic opportunity to introduce your company to prospective clients. Getting people to actually read your emails, however, is another matter. For anyone who wants to send effective […]

How to Build an Email Marketing List to Promote Your Small Business

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Ivana Taylor @DIYMarketers. Ivana is the publisher of – an online marketing publication that provides marketing strategies that help […]

Why You Need To Build An Email List, and Not a Social Media Profile

Guest Article I’ve got news for you — when you’re building your social media profile (and not your email list), you’re setting yourself up for failure. Here’s why: Your goal with social media should be to drive traffic back to your own website.  Once your target lands there, you’d best have at least three ways […]

How to Get Started with Email Marketing

Guest Post Nothing else in email marketing is more important than having a strong relationship with your email list subscribers. Do things right and you’ll have a super responsive list of recipients, which is gold in the email marketing game. Most likely your list is in QuickBooks or a spreadsheet. The most common is a […]

How Small Business Owners Can Make Big Money with a Small Email List

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @YvonneBynoe. Yvonne Bynoe, J.D. started her first company, a direct order book business, in the early 1990s,  After law school, […]

Who is on SmallBizChat in January 2013?

#SmallBizChat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss.  Join me live every Wednesday, 8PM EST for #SmallBizChat on Twitter.  Here’s how: follow @SmallBizChat on Twitter and click here for directions […]

Effective Email Marketing For Small Businesses

Each week as @Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with James Tayo @eblogr (on Twitter). James is a software developer who provides software for bloggers and Internet entrepreneurs. He helps entrepreneurs achieve a maximum effectiveness by developing software that automates the work […]