September is here, and the unofficial countdown to the holiday season has begun. I always advise small business owners to plan for the holiday season early, but it’s even more critical this year. Given the unique challenges we’re facing (from the economy to hiring to a resurgence of health concerns), you need to jump-start your […]
10 Bible Verses Every Small Business Owner Needs for 2023
2023 is another opportunity to grow your business and glorify the Lord. If you have been following this blog for a long time, you know that every year on Martin Luther King Day, I publish the bible verses I believe every small business owner needs for the new year. God’s words will lend strength on […]
How to Become a National Brand
When you build a powerful personal brand, speaking opportunities, media requests, and corporate opportunities will come banging down your door. Creating a national brand means you no longer need to explain your expertise or solutions or pitch yourself. Your clients will already know what you do, and your conversation becomes about interest and availability. It’s the […]
10 Ways to Monetize a Podcast
Throughout our enlightening series on podcasting, we’ve covered several key facets that every small business owner should know. We started the journey with the article How to Start a Podcast in 10 Easy Steps, providing a simple yet comprehensive guide to launching your podcast. We then delved into the essential topic of promotion with 14 […]
10 Video Marketing Ideas to Build Customer Relationships
As a small business owner, building strong relationships with your customers is essential to your success. You need to connect with your customers, establish trust and credibility, and showcase your products or services. One powerful tool you can use to achieve these goals is video. Below I share 10 video marketing ideas to help you […]
The Right Way To Make Sales Calls For Your Small Business
I have recently been exposed to too many instances of sales calls that are inappropriate and ineffective to actually make a sale. Social media networks such as LinkedIn, Twitter and Facebook are great for making the initial connection, but if you do not take the time to interact and actually build a relationship with your […]
How to Develop a Marketing Budget for Your Small Business
Developing a marketing budget might be the last thing you want to deal with in your business, but it is necessary. Your current stage of business will impact how much you’ll need to spend on brand awareness and outreach. In general, expect to spend more when you’re in the start-up phase than once you’re up […]
10 E-commerce Strategies to Weather an Economic Downturn
According to Bloomberg’s December 2022 survey, economists say there is a 70 percent chance that the US will experience a recession in 2023. As a small business coach, the first thing I need to tell you is DON’T PANIC! The economy regularly cycles through highs and lows, and if you are prepared, you’ll weather the […]
10 Tips to Creating an Effective Content Calendar
A content calendar is an easy way to preserve your most scarce resource as a business owner: your time. It is an effective tool for coordinating content creation and helps you manage your weekly workload into clear, manageable assignments. The key is to create content ahead of time to give yourself time to do it […]
10 Bible Verses Small Business Owners Needs to Know for 2021
My theme for this year is, “It’s a New Year, Time to Renew Your Faith.” Last year, and so far this year, life has thrown us all some curveballs and some direct hits. Loved ones lost, businesses destroyed, finances stressed; it’s been a really tough time for some. As if entrepreneurship isn’t lonely enough, then […]
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