Succeed As Your Own Boss

ENDING SMALL BUSINESS FAILURE

  • Home
  • About
  • Book Melinda
  • Consulting
  • SBL Store
    • Books/Workbooks
    • LifePlanningJournal
    • 30 Day Fast Start Program
    • Become Your Own Boss Course
    • Become Your Own Boss Bundle
    • Fix Your Business Masterclass
    • Write A Business Plan Course
    • One-on-One VIP Coaching
  • Subscribe to Podcast
  • #Smallbizchat
    • Be a #SmallBizChat Guest
  • Blog
    • Write For Us
  • Contact
You are here: Home / Branding & Marketing / How to Use Customer Marketing Appropriately to Massively Enhance Retention

How to Use Customer Marketing Appropriately to Massively Enhance Retention

December 1, 2020 By Melinda Emerson Leave a Comment

Feel free to share...Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin
Pin on Pinterest
Pinterest
Share on Reddit
Reddit
Email this to someone
email
Print this page
Print

How to Use Customer Marketing Appropriately to Massively Enhance Retention social imageEvery business needs to retain its customers. Customer retention is vital in the changing landscape of the business environment. A research study conducted by Bain & Company shows how profits can be increased up to 95 percent if the customer retention rates increase by 5 percent. 

Customer retention becomes more important since it costs seven times more to acquire a new customer than to keep one invested in the company. 

But customer churn is inevitable. No matter how useful your product or service is, you will lose customers. The goal should be to reduce that customer loss to the maximum extent possible. The secret to building long term relationships and retaining customers is customer marketing. 

What is Customer Marketing?

Customer marketing is directed at helping companies engage, communicate, and address the concerns of the customer base in a frequent, right, and lucid manner. With a customer marketing strategy, you can ensure that customers get the most from your product and stay with you for a longer-term. Customer marketing is aimed at increasing revenue and profits through understanding customer preferences and choices. 

customer marketing relationship building image

How can Customer Marketing Enhance Customer Retention? 

Customer marketing focuses on building a long-term relationships with customers through the funnel stage from product adoption, expansion, retention, and advocacy. Keeping the customer as the focus, a marketing strategy needs to be chalked out. With relevant communication channels, customer marketing can influence customer opinion on a product or service. 

High-Level Touch Marketing 

If your customers are important and are of high value or VIP level, you need to chalk the best customer marketing strategy. Regular contact and communication are necessary to make them feel valued in the long run. By this, live chat support or AI agents are not the answer. Real human contact is the key, follow-ups, meet ups, and other engagement modes are necessary. 

Customer Education Plans 

customer marketing content marketing image

Customers use the internet to look for product usage or service issues. 94 percent B2B businesses now use content marketing as a core marketing strategy for this reason. Through content marketing, companies can educate customers on product or service specifications. Customer education involves product adoption and making the customers feel that they can trust your views and opinions on the product or service. 

Guide through Buyer’s Remorse 

Don’t we all face a buyer’s remorse? Post product purchase, we start to doubt the worth, value, and usage. Customers with extreme buyer’s remorse are less likely to stick around. To ensure attrition does not happen in that way, making sure customers know the benefits of the product or service is important. Make sure there is no information overload though as it will only drive them away. 

Customer Feedback 

Collecting valuable customer feedback will ensure you to provide a better service or product. It is also a great measure of customer satisfaction. Knowing what they feel about the product will help analyze expectations and set relevant targets. Through frequent calls, surveys, or monthly meetings, companies can understand customer feedback to develop a plan to address those issues. 

Customer Advocacy and Loyalty 

The main idea of marketing is to create loyal brand advocates. This is why social proof is important- not only for acquiring new customers but also for keeping existing customers. When companies get endorsed, they like it. Seeing a logo on a reputed website improves brand positioning greatly. Bringing customers to advocate product or service will make other customers understand the value and influence them into decision making. 

Personalized Deliverables

customer marketing personalization image

Each customer works differently. They have different preferences and that should reflect in the messages and offers customers receive. Customers have different tastes and catering to their needs and preferences can help to customize the customer experience for them. It was found that personalization delivers a high impact rate of return if it is based on user preferences, purchase history, and other relevant information of the customer. 

Customer KPI Measurement 

With customer-centric marketing, customer retention can be managed. An excellent customer service team is necessary to retain customers. It is necessary to start tracking the metrics of customers to be able to understand their pain points and issues. If customers are not happy with the service they receive, they will look at other customers and options. 

Tech Strategies 

By automating customer strategies in technology, companies need to create scalable marketing campaigns that can be optimized for better performance. With the right technology tools, you can reach a high volume of customers easily. Data plays a great role in helping customers make a decision- also close to 70 percent of marketing executives vouch for it. 

Constant Support 

Nurturing is required for every customer. With educational content like blog posts, tutorials, or through live chat customer support, companies should maintain a touchpoint with customers. The questions they have need to be answered through support quickly. There is also the need for FAQ pages for quick query resolution.

Bottom Line: Right Targeting Improves Retention

Maintaining a close relationship between customer marketing and customer experience will enhance customer retention. The more you know about the customer, the better experience you can provide. Shaping strategies and messaging to meet customer expectations is important. Developing a strong USP is important to convey a competitive advantage. Being on the top of the customer’s minds either on social media or through email marketing can help with retention. For strong customer relationship management, it is vital to work on all aspects of customer satisfaction.

 Jafar Sadhik bio imageAbout the Author:  Jafar Sadhik is a passionate digital marketer possessing sound knowledge in the fields like SaaS tools, CX, churn statistics, etc. Previously, worked for top ventures like SportsKeeda and Neil Patel Digital India, and currently works at SmartKarrot Inc. He loves to read books during leisure and a great admirer of Agatha Christie’s works.

Feel free to share...Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin
Pin on Pinterest
Pinterest
Share on Reddit
Reddit
Email this to someone
email
Print this page
Print

Filed Under: Branding & Marketing, Grow Your Business Tagged With: customer marketing strategies, customer relationships, customer retention, customer retention strategy, proactive customer retention

Fix Your Business Now!

Order SmallBizLady's new book Fix Your Business, 90-Day plan to Get Back Your Life and Reduce Chaos in Your Business. It includes the 12 Ps of Running a Successful Business and readers will finish the book with a new strategic plan to take their business to the next level.

About Melinda Emerson

Melinda F. Emerson, known to many as SmallBizLady is one of America's leading small business experts. As a seasoned entrepreneur, professional speaker, and small business coach, she develops audio, video and written content to fulfill her mission to end small business failure. As CEO of Quintessence Multimedia, Melinda educates entrepreneurs and Fortune 500 companies on subjects including small business start-up, business development and social media marketing. Forbes Magazine named her #1 woman for entrepreneurs to follow on Twitter. She hosts #SmallBizChat Wednesdays on Twitter 8-9pm ET for emerging entrepreneurs. She also publishes a resource blog http://www.succeedasyourownboss.com Melinda is also bestseller author of Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works. Her latest ebook, How To Become a Social Media Ninja; 101 Ways to Dominate Your Competition Online was released in 2012.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Let’s Connect

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter
  • YouTube

Let me send my best blog posts to your inbox each week.

Click Here to Sign Up!

Get 2 FREE Chapters of SmallBizLady’s Book,
"Become Your Own Boss"!

Become Your Own Boss Download Two FREE Chapters

Most Popular Posts

>Seven Ways to be More Profitable in Your Small Business
> 7 Ways to Attract Customers to Your Small Business
> 6 Tips for Managing Small Business Finances
> How to Run a Successful Multilevel Marketing Business
> 10 Ways to Grow Your Small Business With Instagram
> How to Sell on Facebook
> How to Get Over the Fear of Starting a New Business

Featured Videos

“12 Principles of Highly Profitable Businesses with Melinda Emerson” from Sonia Dumas
October 2020

#SmallBizChat LIVE from NYC
May 2017

MSNBC Interview
Top Tip: Never Let a Customer Down

National Speakers Association
Winter Conference 2016

Tune in to Exhale, Wednesdays at 9 pm EST, only on ASPiRE. Join the conversation at #EXHALETV

Fox Business
Five Steps to Becoming a ‘Social Media Ninja

MSNBC
The importance of job mentoring for women

#SmallBizChat Live
National Small Business Week: Q&A

Good Day Philadelphia
Expert Shares Tips on How to Become Your Own Boss

Google
Best Practice for Social Media

Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

SmallBizChat

  • Twitter

Latest #SmallBizChat

The Future of the Workplace in a Post-COVID Environment Featured Image

The Future of the Workplace in a Post-COVID Environment

The workplace is shifting and evolving in some surprising ways as the response to COVID-19 develops. I know I’m not the only one who’s had to adjust and rethink the way I do business. No matter what industry you find yourself in, you’re facing some unforeseen challenges from the ongoing virus, and you’re probably wondering […]

Recent Comments

  • Bada Business ibc on 5 Tips for Getting More Online Reviews for Your Small Business
  • Justin Marble on TikTok vs. Snapchat: Which One Is Better for Marketing? [Infographic]
  • sathya on 15 Mistakes Not To Make In Your Digital Marketing Approach
  • Agency Platform Ebrandz on TikTok vs. Snapchat: Which One Is Better for Marketing? [Infographic]
  • Sejal on 15 Mistakes Not To Make In Your Digital Marketing Approach

#SmallBizChat

  • SmallBizChat Archive
  • @SmallBizLady

Business Advice

  • How to Start

SmallBizLady Store

  • Products
  • Free Chapter

Get In Touch

  • Write For Us
  • FAQ
  • Be a #SmallBizChat Guest
  • Contact Us
Copyright © 2019
Quintessence Group
PO Box 280
Drexel Hill, PA 19026
(610) 352-0680
Privacy Policy · Refund Policy

Copyright © 2021 · News Pro Theme on Genesis Framework · WordPress · Log in