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You are here: Home / Archives for Guest Articles

Leveling the Playing Field: Big Data’s Growing Accessibility for Small Business

May 21, 2019 By Melinda Emerson Leave a Comment

big data

Big firms can negotiate better pricing, better terms and other arrangements that smaller companies cannot match. However, lower costs of entry for many types of technology effectively remove the benefits of scale and provide opportunities for small companies. An area of technology that’s now in reach of smaller companies is big data, specifically analytics platforms […]

Filed Under: Guest Articles, Technology Tagged With: Accessibility for Small Business, big data, data, small business

4 Hiring Tips for Finding the Best Talent for Your Small Business

May 14, 2019 By Melinda Emerson Leave a Comment

There are few things that are more stressful than being short-staffed. Every hire you make feels like a desperate bid to keep your business up and running. That’s when recruiting makes the biggest difference in your business. You need to attract the best talent and not just whatever is available on the market. There are […]

Filed Under: Grow Your Business, Guest Articles, Teams Tagged With: Hiring, hiring employees, hiring practices, hiring staff, hiring tips, hiring tips for small business

Taking Care of Your Mental Health as a Business Owner

May 7, 2019 By Melinda Emerson Leave a Comment

mental health

Running a business is a mental and physical marathon in itself. You need to constantly be at the top of your game in order to best serve your clients, your employees, and yourself. New challenges and opportunities each day can be exhausting if you are not taking the best possible care of yourself. If you […]

Filed Under: Guest Articles, Your Small Business Tagged With: Entrepreneurial Stress, mental health, mental wellness, stress, stress in business, wellness

3 Ways Being Reachable Improves Customer Trust

April 30, 2019 By Melinda Emerson Leave a Comment

customer trust

In this hyper-connected and competitive environment, keeping your customers satisfied is non-negotiable. According to a Walker study, by the year 2020 providing great customer experience and building long-term relationships will be the major differentiators for your business, overtaking price and product features as the key differentiating factors. A relationship becomes strong only with trust and […]

Filed Under: Customer Service, Guest Articles Tagged With: customer relationships, customer retention, Customer Service, customer trust, loyalty, reachability, reachable, small business

7 Tips for Designing a Magazine to Promote Your Small Business

April 23, 2019 By Melinda Emerson Leave a Comment

With the growing trend of technology, a lot of people believe that the need for magazine printing has reduced. However, that is far from the truth! There are a lot of people who still enjoy reading magazines. There’s just something about a printed issue that an online magazine fails to offer. Well-established and upcoming businesses […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: Designing a Magazine, graphic design, magazine design, marketing, print ad, promoting your small business, small business

3 Things to Consider When Taking Over Your Family Business

April 16, 2019 By Melinda Emerson Leave a Comment

Taking Over Your Family Business

There is no smooth path to becoming a CEO, much less taking over and transforming a longstanding family business to compete in the 21st century. As I took the reins of my second-generation multimillion-dollar business from my mother and father, and partnered with my brother, I realized the importance of striking a balance between my […]

Filed Under: Guest Articles, Your Small Business Tagged With: family business, small business, small family business, Taking Over Your Family Business

How to Get Testimonials From (Almost) All Your Clients

April 9, 2019 By Melinda Emerson Leave a Comment

how to get testimonials

Testimonials are the lifeblood of a small business. In fact, 86 percent of consumers read reviews for a local business, and 57 percent of consumers will only use a business if it has 4+ stars. When I first started out as a mortgage broker, I thought that if I was patient and delivered exceptional customer […]

Filed Under: Customer Service, Guest Articles Tagged With: client testimonials, customer reviews, feedback, How to Get Testimonials, how to request for a testimonial, reviews, testimonials

5 Ways to Make Your Next Exit Interview Count

April 2, 2019 By Melinda Emerson Leave a Comment

exit interview

Your employee just quit, but you don’t know why. Sure, you have the public reason; the one he firsts tell you and the rest of the team. But you’re quite certain there’s more to the story. So how can you discover the truth? Answer: give him an exit interview. What Is an Exit Interview? An […]

Filed Under: Guest Articles, Leadership, Your Small Business Tagged With: departing employee, employees, Exit Interview, How to Conduct an Exit Interview, hr exit interviews, hr interview tips

5 Ways to Improve Your Visibility on Search Engines in 2019

February 21, 2019 By Melinda Emerson Leave a Comment

visibility on search engines

Whatever business you’re doing today, a considerable number of your potential customers use search engines. They use them to find the right businesses to provide solutions to their problems. How would you rate your visibility on search engines? Does your business appear for the right search terms? If it doesn’t, you’ve been losing many potential […]

Filed Under: Branding & Marketing, Business Inspiration, Guest Articles, Technology Tagged With: search engine optimization, SEO, visibility on search engines

5 Tips for Amazon Sellers to Increase Sales

March 5, 2019 By Melinda Emerson Leave a Comment

Amazon sellers

Sales on Amazon come down to two main factors: bringing more traffic to your site and converting that traffic into sales. There are several tactics Amazon sellers can implement to improve both of these factors and increase sales volume. Apply them effectively, and you will see your sales go through the roof. Here are our […]

Filed Under: Grow Your Business, Guest Articles Tagged With: Amazon, amazon seller, business tips, e-commerce, small business, small business tips

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