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You are here: Home / Archives for Guest Articles

Five Secrets to Massive Cost Cutting in Your Small Business

January 3, 2017 By Melinda Emerson Leave a Comment

Guest Article While most entrepreneurs think that the number one way to increase profitability is by increasing sales, this could not be further from the truth. In over two decades of being a business owner and coaching other CEOs, I have seen that in 80% or more of cases, cost cutting is by far the […]

Filed Under: Cash Flow & Finance, Guest Articles Tagged With: cash flow, small business

How to Prevent Workplace Stress in Your Small Business Employees

July 30, 2019 By Melinda Emerson Leave a Comment

workplace stress

The World Health Organization states that unchecked workplace stress causes burnout which is characterized by “1) feelings of energy depletion or exhaustion; 2) increased mental distance from one’s job, or feelings of negativism or cynicism related to one’s job; and 3) reduced professional efficacy.” We can see that workplace stress is terrible for business and […]

Filed Under: Guest Articles, Your Small Business Tagged With: business stress, prevent workplace stress, small business, stress, Workplace Stress

8 Pro Tips to Help Your Sales Emails Avoid the Spam Box

July 23, 2019 By Melinda Emerson Leave a Comment

sales emails

Your sales and marketing teams are brainstorming every day to create personalized, compelling and attractive sales emails to your prospects and customers. The amount of time, energy and other resources that goes into developing sales emails is unfathomable. In the pursuit of getting more business and creating better contacts, emails are the most professional and […]

Filed Under: Guest Articles, Your Small Business Tagged With: email marketing, emails, inbox, sales email, small business, spam emails

5 Unique Ways to Grow a Happy and Motivated Franchise Team

July 16, 2019 By Melinda Emerson Leave a Comment

franchise team

We all want to become someone that inspires and is worthy of a tight-knit, supportive franchise team. But how is it done? What approaches can you take to ensure your staff are happy and always striving for the best? Here are five useful tips for creating a positive franchise environment that gets the most from […]

Filed Under: Grow Your Business, Guest Articles, Your Small Business Tagged With: biz tips, franchise, Franchise Team, franchising, motivation, small business, work

6 Creative Ways to Increase Customer Engagement

July 9, 2019 By Melinda Emerson Leave a Comment

Customer Engagement

Regardless of the industry, it’s been widely touted that customer acquisition costs are always higher than customer retention costs. What I’m trying to say is that holding on to your existing customers isn’t just easier, it’s also more economical. Sounds like a good business idea to work on improving customer engagement and loyalty, doesn’t it? […]

Filed Under: Customer Service, Grow Your Business, Guest Articles Tagged With: customer engagement, customer loyalty, customer retention, Customer Service, small business

5 Preparation Strategies for First-Time Managers

July 2, 2019 By Melinda Emerson Leave a Comment

First-Time Managers

Congratulations! You’ve just secured your first manager role. You’re no longer responsible for just your own performance, but for the performance of an entire team as well. It’s heady stuff and a little intimidating. That’s good — it helps you grow as a professional and a person. You’ll certainly learn as you go, executing new […]

Filed Under: Grow Your Business, Guest Articles, How to Start Tagged With: first-time managers, leadership, management, manager, small business, work promotion

5 Technological Innovations Changing Small Businesses

June 18, 2019 By Melinda Emerson Leave a Comment

technological innovations

Technology is changing much of the world we know. From medicine to industry to military, technological applications are taking over. Barring any earth-shattering events, technology seems like it is here to stay. It is humankind’s effort to make the world function with efficiency. One of the areas most affected is business—technology has almost completely transformed […]

Filed Under: Guest Articles, Technology Tagged With: digital age, Innovations Changing Small Businesses, small business, tech, tech innovations, technological innovations, technology

5 Small Business PR Tips for Dealing with the Media

June 25, 2019 By Melinda Emerson Leave a Comment

small business PR tips

We all know there’s nothing more damaging to a brand or company than a PR disaster. While PR mishaps can vary in damage done, being prepared to handle the media can help to prevent or mitigate potentially detrimental exposure. If your company has already committed a PR faux pas, the good news is that it’s […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: business pr, PR, PR tips, Public Relations, small business pr, small business public relations

Amp Up Your Online Marketing Efforts: Social Media Updates for Facebook, Instagram and Pinterest

June 11, 2019 By Melinda Emerson Leave a Comment

Social media has proven to be highly useful for businesses. Facebook, Instagram, and Pinterest, three of the most popular channels thus far, provide businesses with a platform to connect and interact with both their existing and prospective customers. Things are only bound to get better as these key social media channels are working tirelessly to […]

Filed Under: Guest Articles, Social Media Tagged With: facebook marketing, instagram marketing, marketing, online marketing, pinterest marketing, social media, social media marketing

How to Raise Capital for Your Business Using a Self-Directed IRA

June 4, 2019 By Melinda Emerson Leave a Comment

Self-Directed IRA

Raising capital for your business is always a challenge. The eligibility criteria in the business lending space are stringent, and investors are quite picky too. The lack of funding options may, at times, frustrate you. But there is a way. You can use your investment IRA assets to raise money for your business. Your self-directed […]

Filed Under: Cash Flow & Finance, Guest Articles Tagged With: business, finance, investment, IRA, self-directed IRA

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