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You are here: Home / Archives for digital marketing strategy

Top 10 Small Business Blog Posts from 2020

December 21, 2020 By Melinda Emerson Leave a Comment

Top 10 Small Business Blog Posts from 2020 OG

2021 is around the corner, so it is time to look back and reflect as I share my annual list of the top 10 small business blog posts from 2020.  2020 was certainly a year for the history books! A global pandemic struck and completely changed the way we worked (and lived) – changes that […]

Filed Under: 10 Things Lists, Grow Your Business Tagged With: digital marketing strategy, monetize your blog, revenue revolution in your small business, side hustle businesses, work from home apps

How to Have a Digital Marketing Strategy in Uncertain Times

April 22, 2020 By Melinda Emerson Leave a Comment

How to Have a Digital Marketing Strategy in Uncertain Times OPEN GRAPH

Last week, I had a great opportunity to share my latest webinar, Creating a Digital Marketing Strategy in these Uncertain Times as part of the Verizon Small Business Webinar Series. I was so inundated with questions at the end of my talk that I promised to answer the remaining questions this week on my blog. […]

Filed Under: Branding & Marketing, Q & A Interview Tagged With: digital marketing strategy, lead magnets, LinkedIn Generation Ads, mixmax, social media campaign, Verizon Small Business Webinar Series

5 Things Online Entrepreneurs Must Learn to Stay Ahead of Competition

February 4, 2020 By Melinda Emerson Leave a Comment

COMPETITION - DIGITAL MARKETING STRATEGY

Often, we get asked by entrepreneur online business owners, “how do I beat the competition and steer ahead.” It’s a question that has remained the center of debate for many years. Businesses invest intensely to achieve their competitive edge but sometimes no matter how good their product is or how big of a name they […]

Filed Under: Branding & Marketing, Guest Articles, Starting A Small Business Tagged With: business competition, digital marketing strategy

15 Mistakes Not To Make In Your Digital Marketing Approach

December 17, 2019 By Melinda Emerson 2 Comments

15 Mistakes Not To Make In Your Digital Marketing Approach Featured Image

Marketing is an essential practice in any organization, and now everything has gone digital, the possibilities are almost endless. Not only is the world of digital marketing exciting, but it is also constantly evolving, and the potential is huge. At the same time, there are mistakes to be avoided at all costs in your digital […]

Filed Under: 15 Things Series, Branding & Marketing Tagged With: analytics, brand voice, digital marketing, digital marketing mistakes, digital marketing strategy, marketing, social media post

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The Future of the Workplace in a Post-COVID Environment Featured Image

The Future of the Workplace in a Post-COVID Environment

The workplace is shifting and evolving in some surprising ways as the response to COVID-19 develops. I know I’m not the only one who’s had to adjust and rethink the way I do business. No matter what industry you find yourself in, you’re facing some unforeseen challenges from the ongoing virus, and you’re probably wondering […]

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